Director Xu Chengyi joins Oriental DreamWorks to be responsible for the production of three next new films

Oriental DreamWorks announced today that Xu Chengyi, the famous director of "Monster Hunt", will join Oriental DreamWorks as a film producer and senior creative consultant, responsible for the creative guidance of the three films to be produced by Oriental DreamWorks.

"Monster Hunt" directed by Xu Chengyi not long ago has become very popular in China's film market, earning more than 2.4 billion yuan in box office, becoming the highest-grossing film in China so far. As early as 1994 when DreamWorks Animation was established, Xu Chengyi had maintained close cooperation with DreamWorks Animation and participated in many DreamWorks Animation projects as an animator. He was the chief animator of the animation giant "Shrek" and co-directed the world-grossing movie "Shrek 3", with a total global box office of more than US$800 million.

Fang Gan, CEO of Oriental DreamWorks, said: "Mr. Xu Chengyi's rich experience in the creative field of China and the United States makes him a rare creative talent. As a leader and mentor with foresight in the animated film industry, he can lead creative teams to create novel film content; and his extensive influence in the industry provides us with rich resources and conditions for subsequent cooperation. Mr. Xu's joining will help Oriental DreamWorks build a world-class animated film studio and create a top-class home entertainment experience for consumers in China and the world."

Li Ruigang, Chairman of Oriental DreamWorks and Chairman of Chinese Cultural Industry Investment Fund, said: "China's animation home entertainment industry is undergoing fission development. Since its establishment, Oriental DreamWorks has always focused on using Hollywood experience to produce world films with China elements and promoting the overall upgrading of China's animation home entertainment industry. Over the years, Mr. Xu Chengyi has gained rich professional accumulation in the China and Hollywood markets through many successful works. He has unique experience and rich experience in fully integrating Chinese and Western cultures and producing films that are popular among global audiences. Mr. Xu's joining is an important step for Oriental DreamWorks in systematically improving the level of creative production, and will also play a positive role in cultivating local creative talents in China and promoting the overall development of China's animation industry."

Jeffery, CEO of DreamWorks Animation. Katzenberg said: "From a personal and company perspective, I very much welcome Mr. Xu Chengyi back to the DreamWorks family. While working at DreamWorks Animation, he played a pivotal role in the successful development of the company. Now, Mr. Xu has become one of the most innovative "story-tellers" in the world. We are very fortunate to have been able to maintain a good cooperative relationship with Mr. Xu, and we look forward to continuing to deepen the cooperative relationship between the two parties through his opportunity to join Oriental DreamWorks."

Regarding joining Oriental DreamWorks with a new identity, Xu Chengyi said: "Oriental DreamWorks has the best film production team and is an ideal place for all animation filmmakers. I feel very excited to be a member of Oriental DreamWorks and feel like returning home. I look forward to working with my colleagues at Oriental DreamWorks to produce more good works with novel content and deeply rooted in the hearts of audiences in China and the world."

In 1989, Xu Chengyi joined the American Pacific Digital Imaging Company (PDI) as an animator. As part of DreamWorks SKG's acquisition of PDI at the time, Xu Chengyi officially joined DreamWorks Animation in 2000. Since 1998, as animation director, he has participated in the production of many of DreamWorks Animation's most successful animated films, including "Little Ant Hero","Shrek","Shrek 2", etc. Since 2007, Xu Chengyi has been promoted to director and co-directed "Shrek 3". Later, he has also directed the production of several animated special and short films, including "Kung Fu Panda-The Secret of the Furious Five","Shrek's Halloween Game","Puss in Boots: The Three Cute Cat Musketeers", etc. "Monster Hunt" directed by Xu Chengyi not long ago has become the highest-grossing film in China history so far.

Editor: yvonne