Ali Games President Shi Cangjian: IP and going to sea are the two major outlets for games

In recent years, the domestic game market has continued to experience explosive growth, and the domestic market size is even expected to exceed 100 billion in 2017. In overseas markets, domestic game companies are also developing rapidly. In 2016, their annual revenue exceeded US$7.2 billion (approximately RMB 49.782 billion), about half of the domestic level.

If you don't sing, you will be done, and you will surprise you with a single sound. Jack Ma, who used to avoid games, eventually wanted to share this hot pot. Not only did he see Tencent and Netease make a lot of money, but in the field of Internet culture in China, where IP is the dominant player, the synergy effect of games, film and television, literature, animation and other industries means a market opportunity that is greater than all current cultures.

"In 2017, we will bring 1 billion yuan to help the development of the game IP ecosystem, and jointly launch the 'IP Fission Plan' with Alibaba Literature, Alibaba Pictures, and Youku." Ali Games President Shi Cangjian recently announced that Ali Games has officially fully entered the game distribution field.

Focusing on IP, Ali has integrated almost all of its entertainment resources in one go, which is not enough. Shi Cangjian introduced that Ali Games has also cooperated with international publishers such as Mail.Ru, TFJoy, Efun, and Longteng Middle East to officially launch a game internationalization strategy to help Domestic games go abroad and introduce excellent overseas games.

Third-party research data shows that in 2016, more than 70% of games with more than 10 million monthly sales had IP, which shows the importance of IP to games. With the explosive growth of the IP market, game IP has faced problems such as serious lack of resources, rising prices, and higher overseas IP authorization thresholds.

Shi Cangjian revealed that Ali Games will break the game from three directions. First, within the cultural and entertainment group, we combine the advantageous capabilities of UC, Youku, Alibaba Pictures, and Alibaba Literature, and use games as the gathering point to form a new form of IP fission integrating hot dramas, movies, literature, animation, etc., allowing IP The value can be recycled and amplified within the ecosystem. Second, not only can film and television dramas, novels, anime, etc. be derived into new game IPs, but pure game IP will also customize cross-border content such as film and television dramas, novels, and anime to extend the user audience and achieve IP upgrades from 0 to N., breakthroughs. Third, based on Alibaba's good international reputation and the advantages of entertainment groups, we will gather and integrate global resources for open cooperation.

Alibaba Games has launched an open platform for IP cooperation, which will more intuitively display all the IP of games that can be co-operated with foreign countries by the Cultural and Entertainment Group. In terms of cooperation process, game developers only need to connect with Ali Games to obtain a complete set of IP solutions. Good IP is inseparable from continuous and stable investment. During the process of IP gamification and game IPization, a large amount of content production costs and user access costs will be incurred. Alibaba Games will allocate 1 billion yuan in special funds and resources to ensure the smooth implementation of the plan.

In recent years, the domestic game market has continued to experience explosive growth, and the domestic market size is even expected to exceed 100 billion in 2017. In overseas markets, domestic game companies are also developing rapidly. In 2016, their annual revenue exceeded US$7.2 billion (approximately RMB 49.782 billion), about half of the domestic level. Overseas markets are growing rapidly, and it is imperative for games to go abroad.

At present, the international mobile game market is mainly divided into five major sectors: Europe, America, Japan and South Korea, the Middle East, Latin America, and Southeast Asia. Among them, Europe, America, Japan and South Korea are traditional mature markets, the Middle East has developed rapidly in the past two years, and Latin America and Southeast Asia are potential markets. Data shows that India's mobile Internet population was 370 million in 2016 and is expected to reach 500 million in 2017. The growth rate of the mobile game industry exceeded 100%. As of February 2017, Indonesia's mobile Internet population has reached 100 million.

Shi Cangjian said that Alibaba Games also has strong resources and strength in overseas markets and holds "heavy equipment" at home and abroad with super combat effectiveness. It is reported that UC's flagship products UC Browser, UC News, and 9APPS are huge traffic portals and marketing platforms overseas. Take UC browser as an example. Global monthly active users exceed 400 million and quarterly active users exceed 600 million. As of March this year, UC News has 80 million monthly active users in India.

Alibaba Games also has a strong overseas marketing team. Based on years of practical experience in cooperation, Alibaba Games has made it deeply understand localized marketing methodology and has won many victories. In addition to marketing capabilities, UC's seven years of overseas traffic buying experience will also empower game companies going abroad in China.

Not only that, in terms of global distribution, Alibaba Games announced that it will join forces with Mail.Ru, Longteng Middle East, TFJoy, and Efun to form a "Global Distribution Strategic Alliance" in overseas regional markets such as Russian-speaking regions, Middle East, Europe, America, Japan and South Korea. "Alibaba Games will work with partners to provide domestic developers with better and integrated global game distribution solutions." Shi Cangjian said.

Editor: yvette