Traveller Chen Libiao: A Japanese branch will be established in the future to focus on secondary IP incubation

On May 1, Youzu Network officially signed a contract with Japan's DMM GAMES to talk about the future plans of the Chinese version of "Sword Dance-ONLINE-" from the IP, game and distribution levels. Chen Libiao, chief operating officer of Youzu Network, revealed that in the future, Youzu Network will establish a Japanese branch dedicated to the creation and incubation of excellent secondary IP, and consider initiating or joining the local IP committee through the Japanese branch to accumulate experience in IP production, operation and distribution. Promote the upgrade of Youzu and even the domestic secondary market.

On May 1, it was reported that the Chinese version of "Sword Dance-ONLINE-", which has attracted much attention from the domestic secondary circles, held a press conference in Shanghai and held an official theme exhibition. Youzu Network officially signed a contract with DMM GAMES, the planner, developer and operator of the game, at the Chinese version of "Sword Dance-ONLINE-" launch conference, and talked about the future plans of the Chinese version of the game from the IP, game and distribution levels.

Chen Libiao, chief operating officer of Youzu Network, said at the press conference that the company will adhere to the secondary concept of "love, openness, and sharing" and create secondary distribution, products and IP based on "Sword Dance-ONLINE-" and more strategic cooperation. Three business cards. He revealed that in the future, Youzu Network will establish a Japanese branch to be committed to the creation and incubation of excellent secondary IP, and consider initiating or joining the local IP committee through the Japanese branch to accumulate experience in IP production, operation, and distribution to drive Youzu and even the domestic secondary market upgrade.

The following is a transcript of Chen Libiao's speech:

In fact, after the hot scene of the press conference just now, I think this stage should be left to them. However, since we are here at the scene, we can also make a report on what Yuzu Network is planning in the secondary field.

Judging from the current situation of our entire secondary industry in China, we define the current stage as the eve of the outbreak of China's secondary industry. We have always believed that the development of the entire industry depends on two things. The first thing is how many users there are in this industry. Friends who have experienced the cheering scene of fans must have felt that there are many users in this industry and have reached a very popular state. The second time is to determine the size of the industry and how many heavyweight participants there are. Heavyweight participants determine how fast the industry can develop. Like other industries, from content breakthroughs to industrial expansion and model upgrades is the development process of our entire secondary industry in the past and in the future.

Regarding the layout of our tourist network on how to reach the second element, there are several points to explain to you. Our three keywords are LOVE+OPEN+SHARE. We must do this based on our love for the second element. For example, we mentioned earlier that the internal team is fully prepared for the second element and the person in charge continues from the personal perspective of the person in charge. More than ten years of accumulation of love.

Second, we are very open and welcome cooperation. We believe that IP will not only have its own inherent advantages in movies or games, but also hope to cooperate with everyone with an open mind around one IP and in areas that can help this IP. We will also open up our IP, including imported and original, and carry out extensive cooperation with various industries and fields in other fields under IP.

As early as 2012, Youzu launched the second-dimensional page tour "The Story of Xia", with more than 5 million monthly streams. Opened the secondary game market in China. Judging from recent products, the peak monthly sales volume of the card mobile game "Youth Three Kingdoms" launched by Youzu exceeded 200 million yuan, making it the best card product in the entire industry in the past year. It is also popular among secondary users for deeply embedding secondary elements.

After referring to typical Japanese secondary industry companies such as DMM GAMES and Nitroplus, we also began to consider building an industrial closed-loop based on secondary industry, from secondary IP cooperation to high-quality distribution to secondary content expansion. We have made a layout in these three aspects.

How to lay it out? From several points of view, the first thing is the focus of today. We have introduced the product of "Sword Dance-ONLINE-" and worked with DMM GAMES, the game planner, developer and operator, to use high-quality products to ignite our domestic market. The second thing is that we will establish a Japanese branch in the future to cooperate in two-way products, IP, and team models in a localized way. The two-way cooperation is to introduce good IP and good products from Japan, and also develop good products in China. Products are reversed and exported to Japan.

Last thing, judging from the incubation model of the second element road, we hope to initiate or join the early IP committee after establishing a branch in Japan. In an IP committee, we can integrate the experience we have accumulated in the IP development process and enable us to understand the demands of users in China and even around the world, and better integrate them into IP creation, including our research in this field in the future.

Editor: vian