Film channel Cao Yin: Vigorously promote the concept of "central kitchen" to achieve one collection and multiple distribution

On the afternoon of May 20, the "2016 Film Channel Advertiser Communication Meeting·Beijing Station" was held in Beijing. Cao Yin, director of the Film Satellite Channel Program Production Center of the State Administration of Press, Publication, Radio, Film and Television, said that the film channel is bound to create an authoritative, unique, open, innovative, integrated and win-win film platform and embark on a journey of win-win cooperation.

Original title Cao Yin: Movie Channel, the scenery here is the best!

On the afternoon of May 20, the "2016 Film Channel Advertiser Communication Meeting·Beijing Station" was held in Beijing. Cao Yin, director of the Film Satellite Channel Program Production Center of the State Administration of Press, Publication, Radio, Film and Television, attended the promotion meeting and delivered a speech: The Film Channel hopes that through this gathering, old friends and new friends can deepen their understanding and become good partners. The film channel is bound to create an authoritative, unique, open, innovative, integrated and win-win film platform and embark on a journey of win-win cooperation.

Cao Yin, director of the Film Satellite Channel Program Production Center of the State Administration of Press, Publication

, Radio, Film and Television, is currently developing rapidly today with the rapid development of new media such as the Internet, especially the mobile Internet. Although television, as a traditional media, has suffered a certain impact, some people have come out to criticize TV and put forward the ridiculous theory of "TV's demise.", and facts have proved that TV has its irreplaceable media attributes and media value, and watching TV in the living room is still a daily consumption scene for most China families. CTR research data also strongly shows that advertisers are returning to TV launch, and TV is still the medium with the highest marketing expenses in 2014 and 2015.

Currently>>>

China's films are showing a good trend of rapid growth, great prosperity and development. China has become the world's second largest film market and the third largest film producer. Since 2006, China's film industry has continued to maintain a compound annual growth rate of 35%, and the box office of movies has been rising steadily, attracting global attention. Against the background of the great prosperity and development of China's films, the film channel has broader development space. It can be said that the scenery here is unique. We have full confidence to share the dividends brought by the reform and development of China's films with everyone.

Authoritative>>>

As a national media, movie channels have credibility and authority. As the flagship channel of the movie channel, CCTV6 has become the most authoritative movie information acquisition platform in the eyes of audiences, and the most important movie broadcast platform for local governments and production agencies. Here are just two examples to give a glimpse of the whole story: Many places regard the broadcast of a movie on CCTV6 as the only criterion for affirming works of art and granting rewards and subsidies, because they firmly believe in the authority of film channels;"China Film Report", as the flagship column, is the "News Network of the film industry" in the eyes of many viewers, and the voice here is the most authoritative amidst the hustle and bustle of the crowd. The authority established by the movie channel among the audience is accumulated by every minute, every second, and every frame of the program broadcast over the past 20 years. We must especially thank the creators of the program, and we must also be worthy of the trust of the audience.

Unique>>>

Film Channel, as the only national-level professional film channel to launch stars, has been spreading China film culture, conveying mainstream values, providing audiences with popular spiritual food, and creating value for advertisers for 20 years. Make his own unique contribution. Among many TV channels across the country, the functional positioning, target audience, user experience, and operating model of movie channels are unique and non-replicable. This uniqueness determines that movie channels have scarce resources. The Film Channel has a large library of Chinese and foreign films. It produces and broadcasts more than ten opening and closing ceremonies and award evenings of major Chinese and foreign film and television festivals every year, such as the Golden Rooster Award, Hundred Flowers Award, Huabiao Award, Shanghai International Film Festival, Beijing International Film Festival, Oscars, Golden Globe Awards, Cannes Film Festival, Berlin Film Festival, etc. In addition, there are film brand columns such as "China Film Report","A Date with Good Films","World Film Journey", as well as the creation of movies produced by dozens of channels and theater films every year. These unique and rich resources bring strong influence to the movie channel and are unique.

Open>>>

As a large platform for China films, the movie channel must open its mind and open its doors to open its doors to open the platform to create a free interactive space for all filmmakers, advertisers, entrepreneurs and audiences around this platform. In order to make advertising operations closer to customers, the Film Channel has specially established CCTV Media Company to coordinate and manage the film channel's all-media advertising resources. This indicates that the Film Channel will have a more open attitude to get in close contact with everyone and jointly make the film Channel bigger.

Innovation>>>

In the face of fierce competition, movie channels must not only maintain their existing advantages, but also change with time, constantly transform, upgrade, iterate, and collaborate in innovation. We will integrate multi-channel media clusters such as TV, film, Internet, and print media, fully explore the core value of their superior resources, and carefully cultivate a three-dimensional and complete product architecture. At the same time, it combines the brand cooperation concept and the customized service model to create value for customers by creating a marketing platform with credibility, influence, and communication power.

Integration>>>

Media integration has become the general trend. As a multimedia cluster platform, movie channels must first break down the barriers between their own media and carry out effective resource integration. We will vigorously promote the concept of "central kitchen" to achieve one-time collection., multiple distribution to improve communication efficiency.

Win-win situation>>

"Being alone is not spring." The movie channel always adheres to the concept of win-win cooperation and works together with entrepreneurs and advertisers for the rise of national brands. At present, China films are showing a rapid growth trend. Film channels and everyone will carry the high-speed train of China films, which will surely make great progress.

The movie channel sincerely extended an invitation, let us join hands, walk together, and win together! We solemnly promise: Wherever our audience is, our coverage will be there, wherever our customers are, our services will be there!

Editor: vian