Station B UP main uploaded videos requires real-name content platform monitoring is becoming stricter

Strict supervision can create a better competitive atmosphere for high-quality content platforms. The user base and secondary population of bullet screen video websites are getting larger and larger, becoming important content platforms. Therefore, content management and operations are bound to become more standardized.

Original title: Strict supervision. Station B requires real name to upload videos.

Bilibili (Station B) issued a notice stating,"In response to relevant national policies and regulations, starting from July 5, UP owners (video creators or uploaders) upload video content (including new additions, edits, source changes, etc.) need to pass real-name verification before editing video manuscripts."

It is understood that domestic UP owners can bind their domestic mobile phone numbers for verification, and each mobile phone number is limited to one account; overseas UP owners need to upload valid ID documents for verification (such as passports, passes, residence permits, etc.).

Station B said that this time the UP main real-name system is in response to relevant national policy requirements, and the platform is still operating normally.

The recent acceleration of real-name system for online platforms is mainly in response to the provisions of the Cybersecurity Law of the People's Republic of China that officially came into effect on June 1. The regulation requires that "network operators provide users with information dissemination, instant messaging and other services, and should require users to provide true identity information when signing agreements with users or confirming the provision of services." If the user does not provide true identity information, the network operator is not allowed to provide relevant services to it." In addition, recently, the Ministry of Culture issued the "Notice on Standardizing Online Game Operations and Strengthening In-Process and Post-Event Supervision", which also requires users to use valid ID documents to register in real names and not provide recharge or consumption services to users who log in in using the tourist mode.

The promotion of the real-name system will reduce damage to users 'rights and interests, reduce infringement, and play a certain role in protecting minors. Fundamentally speaking, it is to promote openness, transparency, and rationality of the Internet and protect the legitimate rights and interests of users, especially minors. Recently, platforms such as Baidu and Zhihu and many mobile games have successively implemented real-name accounts.

In addition to the implementation of the real-name system, regulatory authorities have increased management efforts on content platforms, including increasingly stringent requirements in terms of content, copyright, and qualifications. The State Administration of Press, Publication, Radio, Film and Television recently issued an announcement stating that Sina Weibo, AcFun (Station A), Fenghuang, etc. are required to shut down audio-visual program services and carry out comprehensive rectification due to the launch of audio-visual program services without the "Information Network Communication License" and broadcast a large number of current political audio-visual programs that do not comply with national regulations and social commentary programs that promote negative remarks. In addition, recent incidents such as the closure of a large number of entertainment content media accounts on WeChat, Weibo and other platforms show that regulatory authorities are using heavy penalties.

Online videos, especially bullet screen video websites where underage audiences gather, should not have mixed content. They also need policy supervision to standardize and manage content and strengthen policy norms and guidance.

Regarding the regulatory requirement to shut down audition content services, Station A responded that it will strictly strengthen the management of audio-visual programs in accordance with relevant national laws, regulations and management requirements, comprehensively carry out internal rectification of the website, further standardize video services, and strive to create a clean network environment for the majority of users.

It is understood that Station B holds an audio-visual license with "Shanghai Kuanyu Digital Technology Co., Ltd.". Analysts said that for Internet audio-visual licenses, the stock can be said to be a rare commodity that can be occupied by thousands of dollars.

However, this does not mean that Station A will remove all video programs, but it just takes time to rectify or obtain qualifications as soon as possible. Previously, after the founder sold it, the control of Station A changed hands several times. After several rounds of "infighting", the decision-making and development path of high-level officials were adjusted many times. This supervision is a wake-up call for Station A to straighten out the content.

Strict supervision can create a better competitive atmosphere for high-quality content platforms. Nowadays, the user base and secondary population of bullet screen video websites are getting larger and larger. For these websites, they have long bid farewell to their positioning as a niche community and become an important content platform. Therefore, content management and operation are bound to become more standardized.

Editor: jessica