LeEco's personnel changes former Huawei executive Gao Jun becomes president of Asia Pacific

On the afternoon of 11:15, LeEco HR sent an email approved by Jia Yueting, announcing the personnel adjustment of LeEco Holdings 'Asia Pacific region. Gao Jun replaced Mo Cuitian as the new president of LeEco Holdings' Asia Pacific region. It is reported that this is the second personnel adjustment since Jia Yueting issued an open letter to all employees 10 days ago.

Original title: LeEco's personnel adjustment, appointed Gao Jun as President of LeEco Holdings Asia Pacific

at 11:00 p.m. on 15, LeEco HR sent an email approved by Jia Yueting, announcing the personnel adjustment of LeEco Holdings Asia Pacific. Gao Jun replaced Mo Cuitian as the new President of LeEco Holdings Asia Pacific. It is reported that this is the second personnel adjustment since Jia Yueting issued an open letter to all employees 10 days ago.

According to public information, Gao Jun has worked for Huawei for 17 years and has served successively as general manager of Huawei Terminal Company's China region, president of global sales and service management department, president of global strategy and marketing, and director of global product planning and management department. After joining LeEco, Gao Jun served as the president of LeEco Vision, responsible for LeEco's VR, AR and other businesses. His original position remains unchanged after this adjustment. Mo Cuitian, former president of LeEco Holdings Asia Pacific, will serve as a consultant for the Asia Pacific region or be appointed otherwise.

The specific appointment information is as follows:

1. Gao Jun was appointed as President of LeEco Holdings Asia Pacific and CEO of LeEco Hong Kong. He was responsible for the overall operations of LeEco Asia Pacific and Hong Kong, and fully responsible for the final operating results of the region. At the same time, Gao Jun will work closely with LeSports CEO Lei Zhenjian to ensure efficient coordination and strengthened interaction between LeEco (Hong Kong) and LeSports (Hong Kong) in business operations and management to jointly achieve LeSports (Hong Kong)'s performance goals. Gao Jun will report directly to Le Holdings CEO Jia Yueting;

2. Gao Jun's former position as President of LeEco Innovation remains unchanged;

3. Mo Cuitian Leshi Holdings was removed from the position of president of the Asia-Pacific region and served as a consultant for the Asia-Pacific region to support the high-level transitional work.

LeEco announced in an email that the above appointments will take effect immediately.

LeEco's appointment is based on "In order to complete the strategic refresh of the Asia-Pacific region (excluding India) and Hong Kong (hereinafter referred to as the Asia-Pacific region) as soon as possible, and to enter the sustainable development channel as soon as possible, and achieve breakthroughs in the operation and development of key businesses., and strengthen synergy with LeEco's global headquarters and various regions to quickly and significantly improve operating performance."

The voice-over is that LeEco's Asia-Pacific business has been in a mess before, with no breakthroughs, and its operating performance has been poor.

According to LeEco insiders, Jia Yueting was quite dissatisfied with the performance of Mo Cuitian's Hong Kong business.

It is reported that Jia Yueting's thunderous victory over Mo Cuitian is obviously related to LeEco's recent crisis. LeEco, which has been rumored to be broken in its supply chain and capital chain, not only continues to find money everywhere, it also needs to make its own blood, and improving its performance is a top priority.

In fact, this personnel change was already marked in Jia Yueting's open letter on November 6. At that time, when Jia Yueting talked about organizational change, he claimed that he wanted to "subvert himself" and "unqualified executives must be resolutely eliminated from the team":

in the past, when each organization ran independently, it focused on its own development and lacked awareness of the overall situation, resulting in ecological fragmentation and cross-organization coordination is low and no real ecological reaction is formed.

Strategy determines organization, and organization determines success or failure. LeEco has entered the second stage of its strategy, and its organizational capabilities must provide the most effective support for the implementation of the strategy. Therefore, we must initiate the third and perhaps the most difficult change in LeEco's history: organizational change.

I will put forward higher requirements for the company's management: to be business-oriented, to take synergy as its own responsibility, to be fully invested, to be brave in taking responsibility, and to set an example for employees with partnership spirit and sense of responsibility and initiative to create miracles. At the same time, unqualified executives must be resolutely eliminated from the team.

According to an industry insider close to LeEco, LeEco adopted a high-paying strategy in the past. It recruited many talented people from different industries, but they all went their own way. This may be what Jia Yueting called "lack of awareness of the overall situation, ecological fragmentation, low coordination between cross-organizations."

It is reported that the removal of Mo Cuitian is mainly related to the poor business performance in Hong Kong. To put it bluntly, it means that "the money spent has been wasted."

On September 22, 2015, LeTV announced in Hong Kong that it had obtained the copyright of the 2016-2019 Premier League events in Hong Kong. At the same time, it also announced the official establishment of LeTV Sports Hong Kong. It is said that LeTV has spent US$400 million for Premier League rights over the past three years.

On September 14 this year, according to Lanxiong Sports, LeSports and NBA China jointly announced that LeSports will become the NBA's official media partner in Hong Kong and Macau for the next five seasons (2016-2021 season). This expenditure was US$100 million. During the cooperation period, LeSports obtained the rights of Hong Kong and Macao to broadcast NBA content on smart TVs, TV boxes and mobile Internet platforms.

On the one hand, spending money is like flowing water, and on the other hand, brain drain is like flowing water. Lanxiong Sports reported in August this year that Cheng Yizhong, CEO of LeSports Hong Kong, had left. Including Qiu Zhiwei, vice president of event operations, and Shen Wei, vice president of ecological business, several LeSports executives have recently left their posts in a hurry.

LeEco has invested heavily in Hong Kong, which shows how important Hong Kong plays in LeEco's global map. However, it is unclear why it was Mo Cuitian, President of Asia Pacific, but not Lei Zhenjian, CEO of LeEco Sports, who was killed.

Five days ago, LeEco had just made an organizational adjustment: it established the "LeEco Ecological Sales and Service Platform (China)" in the smart terminal business group (China), and Zhang Zhiwei, former head of LeEco Ecological O2O and LePar (China), became the president of LeEco Ecological Sales and Service Platform (China).

However, according to the tone of Jia Yueting's open letter, this round of personnel adjustments will not end soon. Who will be the next one to be slapped?

Yien.com compiled and released it based on reports related to Blue Whale Entertainment and the Internet.

Editor: yvette