Papi sauce brokerage company Taiyang Chuanhe has completed 120 million yuan in financing and will operate artists across screens in the future

On April 7, Taiyang Chuanhe, founded by papi sauce partner Yang Ming, the brokerage company of angelababy, Zhou Dongyu and other artists, announced the completion of a 120 million RMB Series A financing, led by Everbright Financial Holdings 'Cultural Industry Fund, followed by Zhenge Fund, Star Map Capital, and Guangyuan Capital. The valuation is about 1 billion yuan.

Original title: Taiyang Chuanhe, the brokerage company of Papi Sauce and AB, completed a financing of 120 million yuan.

On April 7, it was founded by Yang Ming, a partner of papi Sauce. Taiyang Chuanhe, the brokerage company of angelaby, Zhou Dongyu and other artists, announced the completion of the 120 million yuan Series A financing, led by the Cultural Industry Fund under Everbright Financial Holding, followed by Zhenge Fund, Xingtu Capital and Guangyuan Capital. The valuation is about 1 billion yuan.

At this point, in addition to the above-mentioned shareholders, Taiyang Chuanhe also has a number of shareholders such as angelababy's agent Yang Ming, Zhou Dongyu's agent Zhao Shan, and Yin Ji Media, holding artist resources such as angelababy, Zhou Dongyu, Li Yifeng, Chen He, and Jin Wenqi, as well as the world's number one Internet celebrity papi sauce.

Yang Ming revealed that Papi Chan may become an actor or director in the future. Taiyang Chuanhe will not restrict her development and has provided Papi Chan with a management team with the same specifications as artists. In the future, Papi sauce may also "share the same frame" with artists such as angelababy to explore many cooperation possibilities.

Taiyang Chuanhe's cooperation with artistes angelababy and Li Yifeng is not a traditional signing model, but a flexible and loose "service" cooperation. After obtaining 120 million yuan of financing, Taiyang Chuanhe will focus on building a "full-cycle" brokerage platform covering the whole process of artists 'careers.

In addition, Taiyang Chuanhe will also enter into the film, film and television drama, music project investment, will also buy film and television copyright, try film and television program self-made. In 2016, Taiyang Chuanhe participated in the investment of film and television projects including "Smile is Beautiful,""Top Family" and "Spring Breeze Ten Miles Less Than You," among which, the investment of "Top Family" and "Spring Breeze Ten Miles Less Than You" was tens of millions.

Taiyangchuanhe from angelababy personal studio to become an independent artist brokerage company, then merged papi sauce start-up company "spring rain listen to thunder", and now completed Series A financing, business territory gradually clear.

Yang Ming emphasized that in the future, Taiyang Chuanhe will carry out group operations, and the team of nearly 100 people will continue to focus on artists and provide a professional and customized artist value platform.

Papi sauce has not been "killed" and may even become a real star

. Recently, the traffic of papi sauce videos has dropped, which has triggered a lot of discussions in the industry. Some people are even discussing,"Who killed papi sauce"?

Yang Ming responded that papi-chan's current data is still rising, and both her personal fan number and the number of fans on the papitube platform are steadily climbing. However, because each video content is different, it is normal to have fluctuations in the playback data.

Yang Ming believes that since the huge exposure of papi sauce last year, the fan base is actually relatively complex. After cooling down, more real fans will settle down, which is actually the greatest value to celebrities.

In addition, as we all know, papi sauce has derived the MCN business from personal Internet celebrities, namely papitube. It is understood that papitube has signed up nearly 30 Short Video creators, of which 4 creators have millions of fans. In addition, papitube has been independently operated by an independent subsidiary.

In the future, papitube will be positioned as a self-media matrix that gathers fans based on lifestyle.

In addition, based on Yang Ming's identity as angelababy's agent, everyone speculated whether papi sauce would develop in the direction of artiste. Yang Ming said that this possibility could not be ruled out.

Papi sauce enjoys the same full-cycle career as an artist in Taiyang Chuanhe. In the future, she may be a director, an actor, participate in film and television programs or appear on variety shows. Taiyang Chuanhe said that she will not limit her development.

Even based on Taiyang Chuanhe's idea of "operating artists across screens", artists working with papi sauce and the company will also be able to explore cooperation opportunities and enhance the value of celebrities and artists in innovative ways.

Yang Ming and papi sauce are college classmates. Last year, the two jointly established Xuzhou Chunyu Tinglei Network Technology Co., Ltd. and became entrepreneurial partners with the "No. 1 Internet celebrity in the universe".

In March 2016, Zhenge Fund, Luoji Thinking, Guangyuan Capital and Xingtu Capital announced an investment of 12 million yuan in papi sauce, accounting for 12% of the shares. The papi sauce team was valued at 100 million yuan. Luo Zhenyu said that in fact, papi sauce is worth 300 million yuan.

Then in August last year, Logical Thinking announced its withdrawal. At the end of December, Chunyu Tinglei completed the industrial and commercial merger and changed its name to Xuzhou Free Network Technology Co., Ltd.

In March 2017, Xuzhou Free Wind Company announced its merger into Taiyang Chuanhe. The shares of Zhenge Fund, Guangyuan Capital and Xingtu Capital, the original Papi Sauce owners, have all been transferred to Taiyang Chuanhe. Yang Ming revealed that this time it was only a merger, and the original shareholders did not use it to increase their shareholding in Taiyang Chuanhe.

At present, Taiyang Chuanhe is the controlling shareholder of Xuzhou Free Free Company, and papi sauce himself (formerly known as Jiang Yilei) holds 30% of the shares.

The dust settled on the commercial ownership of Papi sauce. Yang Ming believes that "Generally speaking, it is difficult for Internet celebrities to become a star, but papi sauce is already a star now." With backup support from a professional artist management team, papi sauce's future may not just be just an Internet celebrity.

Without signing contracts and no years, how can Yang Ming bring in Zhou Dongyu, Li Yifeng and Chen He?

Taiyang Chuanhe was formerly known as angelababy Studio. In the more than two years since its establishment, the company has successively established cooperative relationships with three first-line artists, Zhou Dongyu, Chen He, and Li Yifeng. It has also created new generation artists such as Jin Wenqi, Qin Yu, and Hu Wenzhe.

Yang Ming said that the way Taiyang Chuanhe cooperates with artists is not the traditional "brokerage contract" cooperation model, which does not specify the period of cooperation. Instead, it provides customized services based on artists 'needs and their own development.

Taiyang Chuanhe calls this a "full-cycle" cooperation model, which covers the entire process of an artist's career, from business cooperation, business operations, to personal development and even private property management business.

Taiyangchuan He Club will incorporate the artist positioning, performance projects, commercial endorsements, PR image public relations, new media marketing, and even lawyers, wealth management and other sub-businesses split by agencies such as CAA in the United States into Taiyangchuan He's artist service system. For example, Taiyang Chuanhe participated in some entertainment marketing cases against angelaby and her investment fund AB Capital.

Yang Ming believes that a flexible and loose cooperation model is a model that can gain the trust of artists. "If the cooperation is not pleasant, it will be useless to sign any contract," he admitted.

In addition, bringing in the agents of celebrities and artists is also one of Taiyang Chuanhe's unique models. In addition to Yang Ming himself being angelababy's agent, Zhao Shan, former Huang Xiaoming's publicity director and current Zhou Dongyu's agent, also indirectly holds shares in Taiyang Chuanhe.

In terms of artist brokerage business, Yang Ming believes that Taiyang Chuanhe is far from saturated and has been negotiating cooperation opportunities with more artists. After this round of financing, Taiyang Chuanhe will still put the main funds and experience in the artist brokerage business.

Editor: Nancy