Storm revenue achieved the fastest growth rate in the past five years. The effect of the VR industry ecological layout is beginning to show

Storm Technology recently released its annual report. In 2015, the company achieved operating income of 652 million yuan, an increase of 68.9% over the same period last year, achieving the fastest growth rate in nearly five years. The net profit was 173 million yuan, an increase of 313.2% over the same period last year, mainly due to the company's transfer of equity in Storm Magic Mirror and the investment income of 104 million yuan; the net profit after deducting non-profit exceeded 50 million yuan, a year-on-year increase of 45%.

Continue to expand the user scale

As a pioneer and leader in China's VR industry, Stormwind Technology takes Storm Mirror as its core and is committed to building a mobile VR industry ecosystem of "hardware + content + channels." At present, the number of registered users of Storm Mirror APP has reached 1 million, and the average daily active users has reached 70,000. As of December 2015, PC-side DAUs reached 32 million; mobile side DAUs reached 18 million.

In terms of hardware, we have released Storm Mirror 3Plus, Storm Mirror 4, Little Magic Mirror, Magic ONE all-in-one machine and the new product 720° real-time panoramic camera Storm Magic Eye; in terms of content, we have the most abundant VR games and VR video content in China. At the same time, we have focused on the development of VR social networking, VR e-commerce and other directions, and have launched the country's first VR social platform; on the channel, we have begun to establish the country's first mobile VR experience hall, and have deployed VR experience stores in 20 provinces and cities; In terms of business cooperation, it has become strategic partners with Beijing Film Academy, ARM, Legendary Pictures, Mango TV, Youzu Pictures, etc.; in terms of research and development, it has focused on the research and development of Storm Mirror 5, All-in-One Machine II, Magic Eye II, VR robots, high-performance software platforms, SDK developer kits, etc., to further promote the development of mobile VR industry technology.

Storm has a complete layout of smart home entertainment platforms. In December 2015, the company launched Storm Superbody TV, which uses "Show + Games +VR+ Super IP+ Internet Film and Television + Offline Services + Internet Technology + Offline Services + Internet Open Platform" to meet the diverse needs of users, and has the support of IP (Intellectual Property), CP (Content Provider), and SP (Service Provider) triple models, becoming a new generation Internet TV brand with an open content ecosystem.

Fengxiu Technology has completed the upgrade of its show product 2.0. Currently, PC, iOS, and Android are all online; especially the PC side, it is the first in the industry to use 3D engines for development. On March 2, 2016, Storm Show was launched completely new. Based on leading live video, VR and social interactive technologies, it will achieve more connections and ecological synergies with Storm Video, Storm Super TV, Storm Mirror and other businesses, and build more innovative entertainment scenarios.

Actively invest in content production and acquire high-quality assets

to achieve all-round content coverage of new hot dramas through copyright procurement, external cooperation, storm production and self-production. At the same time, the company launched a "micro-movie support plan." The company's self-made programs "Legend of the Ox Man","Storm Star Gathering","Diaosi Broadcast","The Disappeared Taste of China","Fight Club","Kara See the World" and other high-quality programs covering many fields of culture, entertainment, and food are also very popular and recognized by netizens.

In terms of VR content, Storm Mirror has launched about 116 VR games. Among them,"Storm Action" has been networked,"Lamper" was once promoted by Samsung, and "Bliss Kingdom" is the world's first independently developed by Storm Mirror. The VR social game platform currently has a cumulative download volume of 100,000, and the cumulative average online time is approximately 40.6 minutes. In addition, Storm Mirror currently has more than 20,000 movie and TV series resources, and insists on self-production. It has cooperated with top institutions in various industries to produce panoramic videos that comprehensively cover news hotspots, global travel, star performances, story IP, sports competitions, Fashion scenes, etc., the total number of panoramic videos, pictures, and roaming resources currently reaches nearly a thousand.

Stormwind Super TV content adopts an open procurement model. Its content not only comes from the massive high-quality resources of Stormwind Audio and Video, but also reaches strategic cooperation with content providers such as iQiyi. The content comprehensively covers more than 95% of popular blockbusters in theaters, and holds hands with industry giants such as Paramount and Lionsgate Films in the United States jointly promote imported popular commercial blockbusters.

Future: Opening up a new pattern of "Internet + Entertainment"

In 2016, Storm will be guided by the "DT Entertainment" strategy, deeply improve its cross-border layout, open up a new pattern of "Internet + Entertainment", and integrate resources to create a new entertainment ecosystem for the industry. At the same time, it will use DT to drive the business development of the entire group.

Take "mobile APP+ home entertainment + next generation Internet" as the three main lines to establish the core competitiveness of Internet traffic. (1) Maintain rapid growth in the scale of mobile Internet users based on the existing Stormwind audio and video platform;(2) The smart home entertainment platform Stormwind Superbody TV enriches its product line through technological innovation, achieves the scale of one million users as soon as possible, and enters the Internet TV industry. First camp;(3) The virtual reality (VR) platform Storm Mirror will increase research and development efforts, improve product user experience, improve sales channels, achieve a scale of tens of millions of users as soon as possible, and become the world's leading VR platform-level enterprise, allowing the company to compete in the next generation Internet. Occupy a first-mover advantage.

At the content level, we will also strengthen content investment and enhance content production and distribution capabilities. In 2016, the company will increase copyright purchases based on existing content resources. Copyright purchases will involve movies, TV series, variety shows, sports, literature, music, comics and animation, etc., and participate in the production of film and television dramas, and strengthen traditional video The production and distribution capabilities of content and VR content will increase the user stickiness of Internet platforms, significantly increase commercial monetization capabilities, and achieve rapid growth of the company's revenue and profits.

At the same time, we adhere to the DT Big Entertainment strategic direction of "platform + content + data", build a DT Big Data platform, and promote the all-round expansion of the company's business areas. Through the company's DT Entertainment Data Center, we carry out overall coordination and planning, analyze user profiles, integrate various product resources of the group, collaborate with multiple parties, reshape new ways of linking, create new marketing that transcends real experience, and provide native impetus for future business development. In addition, the company has laid out VR marketing and opened up a new VR marketing experience through "hardware + content + portal". Driven by VR marketing, we will create cross-border new marketing using the model of content + technology + communication + hardware to enhance the realized value of the company's traffic and advertising revenue across the entire business line.

The content of this article is compiled and compiled based on Wenhao's team's financial report reviews on Stormwind Technology

Editor: queenie