on October 26th, CGV's first Dolby Cinema (Dolby Cinema) opened in Impressions City, Pudong, Shanghai. As the first Dolby cinema set up by CGV Cinema in Pudong and the flagship store of CGV's first ScreenX with 4DX fusion hall in the world, it is undoubtedly a memorabilia that makes moviegoers look forward to and excited this month.
Dolby Cinema (Dolby Cinema) brings audiences an all-round audio-visual feast that can experience "the film is presented alive from now on" on the big screen, and feel the charm of Dolby's horizon (Dolby Vision). At the same time, it allows the audience to fully immerse themselves in the live effect of Dolby panoramic sound (Dolby Atmos) and listen to the flying and encirclement of the sound. Let every movie become an all-round ecstasy of extraordinary enjoyment. the introduction of Dolby Cinema includes Dolby Horizon and Dolby panoramic sound system, which makes the film richer and more exciting. The Dolby Horizon projection system has state-of-the-art optical and image processing capabilities, provides high dynamic range HDR, brings enhanced color technology and far exceeds the contrast of any other imaging technology on the market today. Dolby panoramic sound allows the sound to flow in the studio, even overhead, allowing the audience to integrate more deeply into the movie scene. The combination of Dolby technology and the design and comfortable environment of Dolby Cinema makes the audience feel closer to the plot of the movie on the screen. Dolby Lab China Dolby Cinema Marketing Director Wu Yurong said, "CGV Cinema Shanghai Pudong impression City Store is undoubtedly the best choice for viewers to experience Dolby Cinema up close. The audience will have a different sense of encirclement and shock when watching a movie. All this can lead the audience into the story really conceived by the filmmakers. " in addition, CGV Studios Shanghai Pudong impression City store has also added the world's first ScreenX with 4DX fusion hall. His ingenious design is that cinemas combine the omni-directional dynamic environmental effects of 4DX Hall with ScreenX's 270 °three-sided surround screen to create a trendy studio format with futuristic and luxurious design. Every audience who comes to the fusion hall will be able to experience the dynamic seat effects and environmental effects of the 4DX hall (the perfect combination of rain, fog, wind, lightning, storm, and smell), as if they are in a wonderful screen plot, and will also feel the expansion of the screen picture of the Screen X hall to the three-screen panorama on the left and right walls. When watching the movie, I got rid of the shackles of the existing screen frame and felt the fantasy effect of the extension of the screen "out-of-picture painting". The front, left and right of the auditorium all enjoy a wide field of vision of 270 °. ScreenX with 4DX fusion hall is an ingenious combination of the above two special effects hall style and advantages, the integration of the two to give you a unique movie feast. with the opening of Shanghai Pudong impression City store, more high-quality studios, more high-end brand image, more intimate member service, and more shocking special effects hall experience, CJ CGV will continue to bring you more touching than movies!