"Earthquake" marketing three magic weapons, box office, advertising, mobile video

in conjunction with an exclusive cooperative agency, the revenue from placement advertising is rumored to be nearly 100 million yuan, and the minimum ticket price is raised to 500 million yuan at the box office. The movie "Tangshan earthquake" will be released nationwide on Thursday. How does the cost of 120 million yuan create 500 million yuan at the box office, and what will the business book of Huayi Brothers, the producer of the movie, read?

strong > box office / strong >

strong > Beijing ticket price is mostly 70 yuan / strong >

32 years ago, a 23-second earthquake destroyed 240000 Tangshan families. Thirty-two years later, Feng Xiaogang's disaster blockbuster "Tangshan earthquake" was born. Whether it is the publicity in the early stage, or the premiere of tens of thousands of people a few days ago, "Tangshan earthquake" shows a remarkable film aura. Feng Xiaogang, who has never lost at the box office, shouted a super-high box office expectation of 500 million yuan from the beginning of the shooting.

after the premiere of Tangshan, Shanghai, Guangzhou and other places, Feng Xiaogang is more confident about the box office of "Tangshan earthquake". & ldquo; not to mention 500 million box office, a movie as long as more than 200 million will have a topic, more than 300 million topics will be very big. Once a topic is formed, the box office will grow geometrically. I believe that "Tangshan earthquake" will become the topic of the audience after it is released. & rdquo;

The local premiere a few days ago has already laid the groundwork for "the Tangshan earthquake," which is not released nationwide until 04:00 this week. Last week, the premiere of the film at the Zhongshan Memorial Hall in Guangzhou was packed, and more than 2000 people watched the film. The single box office of this premiere broke through the 100000 yuan mark, breaking the record of 73000 yuan set by the Founding of the people's Republic of China, and breaking the domestic single box office data. Hospital sources predict that this record may not be surpassed for a long time.

although theaters' estimates of the box office prospects of "Tangshan earthquake" vary greatly, they have no objection to the fact that it broke through the 230 million yuan box office of "Ip Man 2," the domestic box office champion in the first half of the year. Gao Jun, head of the Beijing New Film Union Academy Line, believes that after watching the film, the media said yes unilaterally, coupled with Feng Xiaogang's gold-lettered signboard and perfect schedule, the box office of "Tangshan earthquake" must be particularly high, and there is no suspense about exceeding 400 million yuan. & ldquo; "Tangshan earthquake" has almost no rivals, and its copy number and screen share are also the best in the country. & rdquo;

Zhao Ningyu, a professor at Communication University Of China Academy of Film and Television Arts, analyzed with specific figures that "Assembly", which was released in December 2007, earned 260 million yuan at the box office. At that time, the number of screens was more than 3000. Now there are more than 5300 screens across the country, and the attendance rate has also increased, and the box office of "Tangshan earthquake" will certainly blow up.

the reporter learned from Wukesong Yaolai, Shuangjing UME and other major cinemas in Beijing that the ticket price of "Tangshan earthquake" is about 70 yuan, which is basically the same as the current films such as "King of the Gun" and "dangerous espionage War." The IMAX version of UME Huaxing Cinema costs 90 yuan, while the IMAX version of Wanda Shijingshan Store has the highest ticket price, reaching 150 yuan for screenings. # p# subtitle # eBay advertisement, nbspter, nbspter, nbspp, nbsp, nbsp. / strong > placement

strong > join hands with eight exclusive partners / strong >

in the last century, Xu Fan and her individual colleague Yang Lixin ate at home. At the end of the 1990s, she ate hot pot with her son and daughter-in-law, and the two eating scenes were both Jiannanchun. Li Chen, who plays her son Fang Da, successfully returned to Tangshan, driving a BMW and wearing a Kappa down jacket. Before her daughter Fang Deng's adoptive mother died, she left her daughter the ICBC passbook wrapped in a handkerchief. When Fang Da, who runs a travel agency, was asked by his staff which company to insure the tour group, he replied that ldquo; uses China Life Insurance, steadfast & rdquo;……

the placement advertisement interspersed with "Tangshan earthquake" was put forward by the media and careful viewers who watched the movie in advance, which also aroused a lot of questions. But from the perspective of business operation, Feng Xiaogang is undoubtedly very successful.

the reporter learned that when filming the rescue scene of the Wenchuan earthquake in Sichuan, the crew needed to rent excavators, cranes and other heavy machinery. In the end, Feng Xiaogang chose to cooperate with Zoomlion, which provided heavy machinery, while Feng Xiaogang implanted the Zoomlion brand into the film, saving the filmmakers a lot of equipment rental money. Zoomlion also got an excellent opportunity to promote its brand.

finally, Jiannanchun Group, China Life Insurance, Industrial and Commercial Bank of China, brilliance BMW, BMW (China), Zoomlion, Xiansheng Pharmaceutical and Kappa became the exclusive cooperative organizations of the Tangshan earthquake.

on the question of placement advertising, Feng Xiaogang calmly replied that as the only link in China's film industry chain, placement advertising will always exist. For the director, as long as the implantation is appropriate and reasonable, there is no problem. & ldquo; and her wife both want to drink anyway, so why not find a brand to sponsor it? As for China Life, travel agencies have to choose insurance companies to cooperate with, so I think there is nothing unacceptable for Fang Da to say & lsquo; & rsquo;. & rdquo;

Feng Xiaogang did not respond to the rumors of nearly 100 million yuan in placement ads in "Tangshan earthquake", but he stressed that he was very strict in the selection of all implant products and would resolutely reject them if not suitable. At the end of the ldquo; film, the mother and daughter played by Xu Fan and Zhang Jingchu look at photos with their mobile phones. I want to show the progress of this era, not just because there is no mobile phone brand implanted in this place. & rdquo;

strong > New Channel / strong >

strong > join hands to push mobile phone videos / strong >

the reporter learned that the investment quota for the "Tangshan earthquake" is 120 million yuan, of which the Tangshan municipal government contributed 60 million yuan, Huayi Brothers contributed 54 million yuan, and China Film Group contributed 6 million yuan. In 2009, Huayi Brothers sold part of its investment in the film to Zhejiang Film and Television Group, King Pictures and Atlanta. Among them, Zhejiang Film and Television Group contributed 12 million yuan and King Pictures contributed 6 million yuan. As a result, the number of investors in the film increased to six.

Huayi Brothers has been looking for new channels for film production and distribution. In this "Tangshan earthquake", Huayi Brothers joined forces with China Mobile and CRI to set up an official mobile video website for films. On the official mobile website of "Tangshan earthquake", moviegoers can not only watch the whole film, but also order behind-the-scenes tidbits, exclusive interviews with the creators and other exclusive content, and have the opportunity to draw signed posters, signed photos of the creators and other rich prizes, but also have the opportunity to come to the film premiere and get in close contact with the creator & ldquo; & rdquo;.

the operator said that it is a cooperative attempt to turn mobile phone video into a publicity and distribution platform for traditional film and television programs. In the process of promoting the film, China Mobile's mobile video platform played a good role in promoting the film, and the establishment of the film also provided content resources and development attempts for the mobile video business.