Qunar received tens of millions of dollars in Series B financing over the weekend to strengthen IP incubation and content operations

Recently, Qunar announced that it had received tens of millions of dollars in Series B financing in February 2016. The funds from this financing will be mainly used to build the Qunar brand into the strongest IP and content operations in China. Cultural entertainment service platform.

Qunar, a well-known urban cultural and entertainment service platform, announced that it had received tens of millions of dollars in Series B financing in February 2016. This round of investors was led byMomo Technology, thelargest mobile social platform in China, followed by the previous round of investment institutionsBlue Lake Capital and Jingwei Venture Capital. This round of financing is handled by China Investment Capital as the exclusive financial consultant.

By serving the weekend consumption and life of 20 million users, Qunar Go Weekend was established in 2014. It has grown into the largest urban cultural and entertainment service platform in China, focusing on pan-cultural entertainment content and lifestyle consumption upgrades for surrounding tours. Through integration and Recommend more and better weekend cultural and urban entertainment services to improve the consumption quality of urban public life, entertainment and surrounding play.

It does not stop there. Through the linkage of upstream and downstream industrial chains, we will deepen the layout in the IP field and form a closed loop of online and offline "content-business-platform". This is also the reason why Qunar was able to successfully complete the Series B financing by winning recognition from famous investment institutions during the capital winter.

Mr. Xiao Peng, founder and CEO of Qunar Go Weekend, believes that in the Internet era where content is king,"whoever gets IP gets the world" has become a general consensus. In addition to attracting a lot of attention, high-quality IP is also constantly being tapped.

Qunar, as a well-known cultural and entertainment service platform in China, also attaches great importance to the operation and development of IP. It has become an important partner in the tourism industry of Shanghai Disney Resort, and conducts extensive and in-depth cooperation with Shanghai Disneyland and Shanghai Disney's "Lion King" musical. Services, ticketing services, etc.

Later, it has successively become the exclusive strategic partner of the Shanghai Station of the world's famous outdoor water carnival Slide The City and the strategic partner of the Conan Show in Beijing. In addition, the Weekend Qunar App is also striving to create high-quality native IP. Among them, original IPs such as the "Guan Qiqu" three-dimensional book fair and the "Zhi" craftsman market have attracted high popularity.

According to reports, the reasons why it is developing in the direction of pan-entertainment are as follows:

1. Under the background of consumption upgrades, the existing urban weekend activities are relatively simple and lack IP, so if someone can introduce large IP into weekend activities and carry out good integration and operation, there is an opportunity to capture the weekend event market for young people in first-tier and second-tier cities with "interesting" and "fun";

2. Weekend activities with IP effects can generate better profits, and in the future, Qunar will also cultivate native IP on its platform on weekends, such as the existing "Guanqiqu" three-dimensional book fair and "Zhi Xin" handicraft market;

3. Online products have the opportunity to become a big traffic portal, retain users, and generate repurchases, rather than losing users after completing an event.

As the exclusive financial consultant for this financing transaction, Xiaoyang, vice president of China Investment Capital, believes that as the demand of urban consumers increases, a single weekend urban event can no longer meet the consumption needs of young people in first-and second-tier cities. In the field of pan-cultural entertainment and surrounding travel, the strategic development and product design ideas of startups have been seriously homogenized.

The Weekend Qunar team's sensitive sense of the needs of young people in the consumption field has enabled the company to enter the blue ocean of urban entertainment IP operations earlier than other startups. Relying on its years of platform operation experience in the industry, profound accumulation of industry resources and extensive and good The user base quickly makes them stand out in this segment.

The leisure market for urban people is huge, leveraging many industries such as entertainment, culture, tourism and sports with high-frequency trigger scenarios. We are very optimistic about the future development of the Qunar Weekend team led by Xiao Peng in this field.

It is reported that the funds from this financing will be mainly used to build the Weekend Qunar brand into the cultural and entertainment service platform with the strongest IP and content operations in China. Mr. Xiao Peng, founder and CEO of Qunar Go Weekend, said: "Based on the accumulated IP resource advantages and rich operation and management experience of the Qunar Go Weekend platform, Qunar Go will further strengthen the mining, incubation and investment of high-quality IP content in the future, and use data to provide decision-making basis and resource guarantee for the company's operations and management of high-quality IP projects."

Editor: vian