The number of broadcasts exceeded 5 billion! "the General in the first part" opens up new ways to play costume dramas.
starring Ma Sichun and Sheng Yilun will end tomorrow. Since its inception, the show has attracted a lot of attention because of the dislocation of strong women and weak men, hilarious plots, film-level production and exquisite costumes, and netizens have said that they have been "poisoned by the general and can't stop at all." So far, the number of Youku views of "the General is on" has exceeded 5 billion, the topic of Weibo has been read more than 300 million, and nearly 400000 netizens have participated in the discussion, setting off a "general" craze on the Internet.
< strong > the new concept of anti-routine is highly popular. < / strong >
in "the General on the first", the anti-routine set-up, the concept of newlywed love and the feelings of high-burning family and country have always been the focus of netizens. Female general Ye Zhao (Ma Sichun) is powerful and aggressive, while Zhao Yujin (Sheng Yilun) is suave but slightly adorable, and the gap between the two is obvious from appearance to strength. The dislocation of strong women and weak men is refreshing to netizens. As a costume legendary drama, producer Jin Yifei has a unique view on the concept conveyed by the General. "it looks like a costume drama, but in fact it is a modern drama, which is about the ultimate equality of the relationship between men and women, supporting and helping each other. Finally, to create a harmonious family and contribute to society", this concept of marriage and love with equal strength of common growth is worth using for reference by contemporary people.
Ye Zhao and Zhao Yujin's anti-routine setting, their equal view of newlywed love and positive energy family and country feelings, let "the General in the first" successfully demonstrate the new play of costume drama. The results of a survey of 100 women show that more than 50% of women express their appreciation for independent women like Ye Zhao, believing that "strong men and weak women are no longer the mainstream in marriage, and equal strength will make them happier and more stable." While cheering for Ye Zhao and Zhao Yujin, netizens said bluntly that they "envied Ye Zhao and Zhao Yujin's husband and wife to grow up and upgrade together", "both husband and wife went to the battlefield, it was too hot to guard the border," and so on.
< strong > "the General" does not end. The Youku super series continues to "Baping" < / strong >
rejoice that the love and growth of enemies Ye Zhao and Zhao Yujin are touching, and the concept of newlyweds and feelings of family and country convey infinite positive energy. The end of "the General on the first" has also left many netizens thinking about it. What is surprising is that the online movie trilogy of "the General in the past" is about to return strongly, continue to write "the General", and understand the netizens'"lovesickness" to the General.
according to Aiman data, during the broadcast of "the General on the first", the average number of Youku episodes exceeded 60 million ahead of the works in the same period. Media exposure, the network-wide hot discussion index continued to rise, and topics such as "Ye Zhao Zhao Yujin Dance", "General poisonous" and "Zhaoyu couple's round house" were also widely discussed. As the main super series of Youku Q4, "General on the Top" has become another popular style because of its high quality and high popularity.
Youku has put forward the concept of "super series", taking IP's influence, creative charisma and movie-level production as the standard of super series, and has launched works with excellent broadcast volume and reputation, such as "Alliance of Advisors", "Spring Wind is inferior to you" and "White Night". Youku super series has also become a quality guarantee. According to Yien data, four of the top 10 online dramas in the third quarter came from Youku. Today's Youku is no longer a simple broadcasting platform, but also a super incubator for popular dramas. Recently, the overseas distribution rights of "White Night" were bought by Netflix as China's first online series to be officially broadcast overseas. In this year's Youku autumn series, it was announced in one breath, "Princess Daming?" Sun Ruowei Biography, the Twelve hours of Chang'an, the ethereal record of Kyushu and other 58 dramas. Recently, the high-profile military adviser alliance's "Tiger whistling and Dragon singing" and the magical epic of the East "Kyushu? Super dramas such as "Mu Yun Ji on the Sea" and Douban's highest-rated youth drama "through the window 2" are on Youku.