Feng Xiaogang returns to his old job during the New Year's Eve, Ning Hao may become a dark horse

"Private Customization" stills.

As well as the collective absence of imported Hollywood films, who is the king, obviously we can only find the answer in these domestic films.以及好莱坞进口片的集体缺席，谁是王者，显然只能在这些国产片中寻找答案。Most people in the industry are optimistic about "No Man's Land", which has attracted much attention due to its multiple postponements, and "Private Customization" by Feng Xiaogang, a frequent visitor to the Lunar New Year.

early

The late dark horse in "No Man's Land" is about to get angry

The release was announced six times in four years, but none of them came to an end. On December 3 this year,"No Man's Land" will no longer "jump". If there is any other film in this year's Lunar New Year festival that dares to say that it is full of confidence in Feng Xiaogang's "Private Customization", Ning Hao's late work is definitely one. Gao Jun, general manager of Guosheng Pictures and who has worked in theaters for many years, believes that it is difficult to produce dark horses in this year's New Year's Eve, and it is inevitable that "No Man's Land" will have a good box office."This is Ning Hao's best film in history. The topicality caused by the twists and turns in destiny cannot be compared to other films; Huang Bo and Xu Zheng were promoted to the front lines four years later, making the film bound to reach a small box office peak in early December. It will even form a cut-off trend for films released at the end of November."

An industry insider said that "No Man's Land" also has an advantage. Even if the film does not meet expectations, at least the industry will not criticize the film itself and will shift it to factors such as postponement and censorship. In addition, the box office industry has given an expectation of over 300 million yuan.

[Contemporaneous opponents]

"Anti-Drug"

Release date: November 29

Advantages: Good reputation before the screening, and Liu Qingyun, Zhang Jiahui and Gu Tianle also have certain appeal.

Disadvantage: There are a lot of police and gangster films in Hong Kong this winter.

"Four Famous Arrests 2"

Release date: December 6

Advantage: Based on the box office of nearly 200 million yuan in the first episode.

Disadvantages: Costume movies are no longer a hot spot in the market.

middle of

Will "Storm" become the second "Chills"?

Unlike previous years, when New Year films piled up, and even the chaos of "Dragon Gate Flying Armor" and "The Thirteen Gifts of Jinling" were released on the same day, this year's several blockbusters have more reasonable scheduling schedules, giving each other room to play. "The Storm", which was released on December 12, is produced by Andy Lau and Jiang Zhiqiang. The former is a model worker in the Hong Kong film industry and has had a relatively stable appeal over the years. The latter invested in "Chills", which generated a high box office of 250 million yuan at the end of last year.

"Storm" and "Chills" have many similarities. They are also works by unknown directors and are the most recognized police and bandit types produced in Hong Kong by mainland audiences. In addition, they also have 3D gimmicks. There is also a lot of room for display when "No Man's Land" is released nine days after its release. Gao Jun believes that "it is unlikely that pure Hong Kong films will create a box office miracle, but even if the audience doesn't like them so much, the box office will not be very ugly. After all, the Chinese New Year's festival is the most popular."

[Contemporaneous opponents]

vacancy

the end

"Private Customization" and "Police Story" duo

After the challenge of the historical theme of "1942", Feng Xiaogang returned to the New Year comedy path that he was best at and most recognized by the market. The popularity accumulated since "Party A and Party B", coupled with the high-box office precedent of two episodes of "If You Are the One", seems to prove that Feng Xiaogang and his comedy themes are almost invincible in the New Year slot.

Gao Jun also believes that the biggest winner in December should be "Private Customization". Basically, other films are in the runner-up position. However, some industry insiders said that today's market capacity is no longer an era driven by "single core"."Private Customization" is a bit like the "Zodiac" at the end of last year. It was favored before it was released, but it turned out to be good. Since it is unlikely that a box office giant like "Lost in Thailand" will be released this year, and "Journey to the West: A Troubles in Heaven" has been postponed until the first day of the Lunar New Year next year,"Police Story 2013", which will be released on December 24, will become another "nuclear". It is most likely.

[Contemporaneous opponents]

"Waiting for the Wind"

Release date: December 29

Advantages: "33 Days of Lovelorn" duo Teng Huatao and Bao Jingjing have another new book.

Disadvantages: There are many surprises in the success of "33 Days". It is unknown whether "Waiting for the Wind" can reach a higher level.

Fire Fighting Hero

Release date: December 31

Advantages: A new star combination of Nicholas Tse, Yu Wenle and Ren Dahua.

Disadvantages: "Escape from Life" seems to prove that fire-type films do not have a strong appeal in China.