"Bullet" missed the prime period for derivatives sales and the authentic products are about to go on sale

The New Year's movie "Let the Bullets Fly" was a hit at the box office, and it also made the Ma Bandits mask appear in the movie popular. Yesterday, the reporter typed Let Bullet Fly + Mask on Taobao to search, and got 3403 results. Staff at the company that produced the film, Le Xi, said that the popular Ma bandit masks on the Internet are all copycats and not produced by film makers.

When "Harry Potter" was released, more than a dozen derivatives were sold in Shanghai, including models, props, costumes, books, etc.; when "Alice in Wonderland" was released, the European and American fashion industry launched nearly 20 costumes and accessories for the movie. Even a certain nail polish brand came in two colors: Crazy Hatter and Alice Red. In Hollywood, where the film industry is developed, the revenue from movie derivatives can reach 73% of the total film revenue, much higher than the box office revenue of the film itself. Many film companies have already made production and marketing plans for derivatives before filming to ensure that derivatives can be released simultaneously or even earlier than the release time of the film to gain enough market space.

During the interview, the reporter found that China audiences actually have a great demand for film derivatives, but many film producers currently have insufficient expectations for their market. Filmmaker Gao Jun told reporters that after "Changjiang No. 7" was released, Qizi was highly sought after, and the authentic dolls commissioned by the film company arrived late about a week after the film was released, and the quantity was insufficient, resulting in a shortage of stock in the Beijing market for nearly half a month. The Hollywood blockbuster "Inception" that landed in the mainland in September last year showed that Leonardo's little prop gyros used to distinguish between reality and dreams was also surprisingly popular. A small number of commemorative gyros allocated to theaters were sold at a price of 12 yuan per piece. They were sold out on the day the film was released, and the online price was more than 10 times higher.

Mr. Yan of the company's producer of "Let the Bullets Fly" told reporters that an online store selling authentic prop models for the film will open in the middle and late of this month, including auctions of authentic props, as well as a series of derivative products such as USB drives, dolls, mouse pads, and notebooks. He also admitted that the company had missed its best derivatives sales period due to staffing problems.

Some insiders believe that the marketization of the domestic film industry has just emerged in recent years, and the industrial chain has not yet been improved. More than 90% of the revenue of a movie comes from the box office, and the film derivatives market can be said to be blank. The reporter learned from Mr. Lu, the sales director of a well-known marketing company, that a large number of derivatives are part of the three-dimensional marketing of movies, and they enable movies to form three-dimensional communication among the audience. ldquo; According to statistics, in the current domestic film derivatives market, pirated products account for 80%, mainly from crude handicraft workshops and wholesale markets. rdquo; Mr. Lu said that this is due to the lack of designers for domestic films to conceive and arrange derivative products. I think we can introduce professional toy manufacturers and intervene in film shooting early on.& rdquo;