Qujiang Cultural Investment: Building the first full-cultural industrial chain platform in China

Shaanxi Province & ldquo; 12th five-year Plan & rdquo; proposes that Shaanxi's cultural industry will achieve an output value of 90 billion by 2015. Mdash;— Qujiang New District, a national cultural industry demonstration zone located in the southeast of Xi'an, will become an important platform for local resource integration through policy and market means.

the latest news is that eight local cultural units, such as the Xi'an Opera Theater, have been integrated into Qujiang after restructuring. Li Yuan, deputy director of the management committee of Qujiang New District, said that after the transformation of enterprises, these units were operated and managed by the platform company under the management committee & rdquo;,. Previously, after the transfer of Qujiang, the Shaanxi Qin Opera Theater bid farewell to the plight of losses for many years and launched more repertoire, which has become a model for the reform of the system of cultural units in the local area.

"Robot" and "eavesdropping" & what little is known about hellip;… is that these important investors in these blockbuster films are all from Qujiang Film and Television Qujiang Culture Industry Investment Group (hereinafter referred to as & ldquo; Qujiang Wen Investment & rdquo;). At present, Qujiang Wentou, a subsidiary of Qujiang New area, has become the only one in China & ldquo; full-cultural industry chain & rdquo; platform, involving all important cultural industries, including film and television, media, convention and exhibition, publishing and so on.

in addition to market integration through Qujiang Wentou and Shaanxi Wentou, which is controlled by Qujiang New area, Qujiang New area has also adopted a number of industrial support policies to promote the transfer and agglomeration of cultural industries. Li Yuan said: & more than half of the ldquo; revenue is used to support cultural enterprises in the region. To put it bluntly, we have the best cultural industry incubation system in the country & rdquo;.

strong > Cultural system Reform from & ldquo; Breaking Ice & rdquo; to Model / strong >

Hu Hui is a middle-level member of Xi'an Yu Opera Troupe Co., Ltd. He is looking forward to new changes and improvements in the unit. Not long ago, his company and other eight cultural enterprises have been confirmed by the Xi'an municipal government and handed over to the Xi'an Qujiang New area Management Committee for management and operation.

& ldquo; I have friends in Xi'an Qin Opera Theater. After they were assigned to Qujiang, they became so prosperous that we all envied them. & rdquo; Hu Hui said: & ldquo; old theatres like ours are either bankrupt or poorly run in many places, and it is not easy to survive. & rdquo;

it is understood that the cultural units transferred this time are & ldquo; packing & rdquo;, and the other 7 are Xi'an Song and Dance Theater Co., Ltd., Xi'an Opera Theater Co., Ltd., Xi'an Children's Art Theater Co., Ltd., Xi'an rap Art Communication Co., Ltd., Xi'an Publishing House Co., Ltd., Xi'an Film Company, Xi'an Xinhua Bookstore Co., Ltd.

Hu Hui's vision comes from a local event three years ago & ldquo; icebreaker & rdquo;, Xi'an Qin Opera Theater was transferred to Qujiang New area management and operation in June 2007. it has been realized in just 2 years & ldquo; fame and fortune & rdquo;, has become a model for cultural system reform in the whole country.

according to officials of the Qujiang New District Management Committee, the Qin Opera Theater is expected to perform more than 400 performances a year in the next two years, with an annual output value of more than 20 million yuan.

Local people believe that the success of the restructuring of the Qin Opera Theater is also the confidence of the Xi'an municipal party committee and municipal government to transfer the eight cultural enterprises, ldquo; package & rdquo;, to Qujiang New area. Shaanxi media reported that the move is intended to cultivate leading cultural enterprise groups and get out of the plight of ldquo; and rdquo;.

At the same time, Qujiang New area also builds a public cultural service system and key cultural projects through the construction of Xi'an Concert Hall, Xi'an gallery and other cultural venues to & ldquo; state-owned private & rdquo; operation mode.

these cultural venues have been invested in hundreds of millions of yuan, and after they are completed, & ldquo;, a rare 'state-owned private & lsquo; model, will be handed over to experienced private enterprises to operate & rdquo;, Li Yuan said, for example, the Xi'an Concert Hall with an investment of 200 million yuan will be fully operated by the private enterprise Xi'an Qujiang Love Music Art creation Co., Ltd. # p# subtitle # e# strong > Industrial agglomeration on cultural highlands / strong >

it is understood that in 2009, the annual output value of the cultural industry in Qujiang New area was 2 billion yuan. Compared with other domestic cities, this output value is not too high, but Qujiang New area has put forward the goal of 2015 to achieve 30 billion of the output value of the cultural industry. They believe that local industrial agglomeration can be achieved quickly through effective policy support.

& ldquo; We have the most perfect cultural industry support system in China at present. & rdquo; Li Yuan said, & ldquo; this is conducive to the companies in our region to become bigger and stronger, but also attracted a lot of cultural enterprises from other regions to carry out industrial transfer. & rdquo;

it is understood that these policy support is achieved through a variety of channels.

part of the support comes from various preferential policies of the government, including setting up 200 million yuan every year to support cultural enterprises, cultural projects, exhibitions, films, museums, and other special support funds. The investment of these funds is free. In terms of financial policy, the business tax on cultural enterprises in Qujiang New area is fully refunded in the form of financial subsidies within five years.

Qujiang New area has also built a large number of properties, providing rent-free or rent reduction concessions for more than 600 enterprises every year.

they also provide financing and guarantee services to cultural enterprises in the region through the financing platform of the government. It is said that the annual guarantee quota of Qujiang Cultural Industry guarantee Company should reach 2 billion yuan; the annual investment of Qujiang Cultural Industry Venture Capital Company should not be less than 1 billion yuan.

At the same time, a large number of local funds have been set up to provide financial support for the cultural industry. the largest fund is the Xi'an Kaiyuan Urban Development Fund jointly established by the State Development Bank and the Qujiang New District Management Committee. this is also the first urban development fund in China, and it is said that the annual financing for urban construction and cultural industry development in Xi'an is not less than 20 billion yuan. In addition, for subdivided industries, Qujiang New area has set up eight major funds, including the Daming Palace Cultural relics Conservation Fund, the Zhao Jiping Music and Art Fund, the Jia Pingwa script creation Fund, and the Creative Culture Award Fund. It has become the largest fund center in China to promote the development of the cultural industry.

just a few days ago, Qujiang New area also issued the interim measures to attract Senior talents in the Cultural Industry, for those senior talents in the cultural industry who meet the identification criteria, with reference to 40% of their annual wage income (excluding share dividends), the maximum amount of individual income tax paid shall not exceed 500000 yuan.

these-ldquo; can be called the best-rdquo; support policies, forming a strong depression effect. At present, the number of cultural enterprises entering the district has reached nearly 700, and the average rate of settling down one per day is increasing, and the advantage of the development of cultural industry clusters is gradually magnified. Including Shaanxi Xinhua Distribution Group Cultural Entrepreneurship Base, Xi'an Qujiang girlfriend Media Industry Base, American Opp Media Venture Capital, MADA s.p.a.m. (American Motor Span Architects), Giant Network Western headquarters and other cultural enterprises and projects.

this also gradually magnifies the advantages of the development of cultural industry clusters in the region, the linkage between upstream and downstream and the interaction between industry categories. Previously, "Daqin Empire" invested by a film and television enterprise in Qujiang District was popular all over the country, but now, local publishing companies have begun to publish a series of comic strip "Daqin Empire", and the large-scale national war game "Daqin Empire" produced by animation companies is also coming online. The Daqin shooting base in Lintong has also completed the planning and design, and the related Qin cultural derivatives have also entered the design and production stage.

Qujiang New area believes that large-scale cultural industry agglomeration will be realized through the support policy of & ldquo; cultural funds + loan guarantee + venture capital + fiscal and tax return + housing subsidy & rdquo;. They have put forward & ldquo; whole cultural industry ecological chain strategy & rdquo; and hope to be realized. # p# subtitle # e# strong > full Culture Industry chain platform / strong >

at present, the construction of cultural facilities and ecological restoration over the years have made Qujiang New area the most expensive area in Xi'an, and it is also faced with all kinds of criticisms such as ldquo; Qujiang model is the development of real estate & rdquo; and so on.

However, Wang Jianjun, executive deputy general manager of Qujiang Wentou, said to this newspaper, & ldquo;, in fact, none of our subordinate companies develop real estate. If we are willing to do it, it is of course easy to get land, and we have also faced the temptation of high profits in the real estate industry, but not doing real estate is the principle established at the beginning of our company's establishment. & rdquo;

Wang Jianjun, the producer of "eavesdropping", said, & ldquo; We not only invest in film and television, in fact, we have invested in almost all the major industries of the cultural industry, and it is the only investment platform for the whole cultural industry chain in China & rdquo It is said that at present, Qujiangwen has laid out eight major cultural industries through eight subsidiaries, including film and television, performance, cultural tourism, convention and exhibition, publishing and media, and other important industries.

& ldquo; cultural resources have been effectively integrated to form a number of cultural industry groups with core competitiveness, and to create a number of superior cultural brands with Shaanxi characteristics. & Zhao Leji, secretary of the Shaanxi Provincial CPC Committee of rdquo;, said.

it is said that through effective platform integration, Qujiang Wentou's recent plans include investing in no less than 10 blockbusters and 500 TV dramas a year in the film and television industry. In the publishing and media industry, through capital intervention, integrate Shaanxi publishing and media resources, cooperate with Shaanxi TV Station, operate Shaanxi Satellite TV, actively promote the separation of radio and television & ldquo; production and broadcasting & rdquo;, and build a national first-class ldquo; program production center & rdquo with an investment of 1 billion yuan. In the cultural tourism industry, we will integrate 20 hotels and 50 travel agencies, extend the tourism industry chain, accelerate cross-regional expansion, and cultivate three listed companies with assets exceeding 2 billion yuan.

In addition, Qujiang Wentou has also participated in the integration of a large number of local cultural scenic spots in Shaanxi, including Famen Temple, Daming Palace, Lou Guantai and so on.

other cross-regional integration and expansion are realized through Shaanxi Wentou, which is controlled by Qujiangwen Investment.

Shaanxi Cultural Industry Investment Holdings Co., Ltd. was established in June 2009. its shareholders include the financial bureaus of many prefectures and cities in Shaanxi, and Qujiang Wentou contributed 1.14 billion yuan on behalf of Xi'an to become a major shareholder. it is said that the company will & ldquo; take the successful experience of Xi'an Qujiang National Cultural Industry demonstration Park as a model & rdquo;, to invest in a series of major projects.

it is understood that after Shaanxi Wentou was established, the first important action was to invest 8 billion yuan to integrate the construction of cultural projects and the transformation of urban neighborhoods into a performance troupe in the Wenyi Road area of Xi'an City, so as to make the Wenyi Road area become a gathering area of China's performing arts industry. & ldquo; to create Oriental Broadway & rdquo;. Prior to this, Xi'an Wenyi Road area has gathered 10 literary and art units, such as Shaanxi acrobatic Art Troupe, Shaanxi Song and Dance Theater, Shaanxi Orchestra and so on.

At the same time, Shaanxi Wentou also began to integrate and expand its cultural resources in other places. On June 23, Shaanxi Cultural Industry (Hancheng) Investment Co., Ltd., which is controlled by Shaanxi Wentou, was registered and established to develop the local cultural and tourism resources of Hancheng. Hancheng is a municipality under the jurisdiction of Shaanxi Province, administered by Weinan City, is the hometown of Sima Qian, and has many important cultural sites, such as Sima Qian's ancestral tomb, Dayu Temple, Wei Changcheng site and so on.

this cooperation has also pried more funds from private enterprises and other industries. The shareholders of Shaanxi Cultural Industry (Hancheng) Investment Co., Ltd. also include Hancheng Tourism Corporation, Hancheng Lutong Ecological Horticulture Co., Ltd., Shaanxi Yellow River Mining (Group) Co., Ltd., Shaanxi Hancheng Iron and Steel charging Co., Ltd., Shaanxi Sanli Real Estate Co., Ltd., Shaanxi Haiyan Coking Group Co., Ltd. And a natural person.