Internet writer Gao Yanban focuses on cultural industry: IP fever cooling down the market is becoming more rational

capital has produced a large number of works with low artistic level and low production level.

original title: online writers' high-level research class focuses on cultural industry, network literature, cross-border film and television transformation

"Why does this TV series hang the words' original Yishu'?" On July 19, nearly 40 online writers from all over the country raised such a question at the "Advanced Workshop on the adaptation of Literary creation, Film and Television" jointly sponsored by the Provincial Network Writers Association, the Hangzhou Network Writers Association, and the propaganda Department of the Yuhang District CPC Committee. What they are talking about is the TV series "the first half of my Life", which has recently been a hit on satellite TV. Due to the wide adaptation of the original work, the play has caused a lot of controversy.

Zhejiang is an important city for the development of national network literature and film and television industry. in recent years, there have been many excellent films and television works created by network writers in our province, such as Zhuan Yue Zhuan, Zhen Huan Zhuan, Tiger Mom, Cat Dad, Tomb robbing Notes, and so on. During the 13th five-year Plan period, Zhejiang will build a "deputy center of the national film and television industry", and Hangzhou will build a "capital of Chinese network literature". At the same time, our province will cultivate the cultural industry as a trillion industry. and network literature marriage film and television industry how to create and produce more cultural products, it has become a topic of common concern of many industry experts and network writers.

strong > IP hot cooling market trend / strong >

Jiang Shengnan, Luo Ye, Qi handsome, Wang Qiaolin. At the meeting, these online writers, whose average age is about 30, are full of vitality. Looking through the chronology of their works, we will soon find one thing in common-they all have successful experience in the transformation of film and television works. Or sell the film and television rights famous, or there have been killed TV dramas waiting to be broadcast, and some have even turned full-time to IP screenwriting work.

come here to participate in the advanced research class, based on everyone's consensus: while network literature accelerates film and television, there are more and more contradictions between network literature and the film and television industry. Both Jinxiu Weiyang and Chu Qiao Zhuan, which are both popular TV dramas, have successively fallen into plagiarism and "financial stalks".

reviewing the course of online literature film and television, in 2013, a large number of domestic game capital entered the online literature IP, in order to attract fans and audiences to continuously adapt new games, but without success. In 2014, a large amount of capital from the film and television industry began to pour into the online literature IP, hoarding a lot. However, since 2015, the popularity of film and television IP has declined, and now the market has tended to develop rationally, and the sales of IP copyright in online literature have gone up.

"the phenomenon of'IP fever 'brought about by the blind influx of capital has produced a large number of works with low artistic level and low production level." Xia lie, chairman of the Hangzhou Network Writers Association and president of the Cultural and Creative Industry Research Institute of Hangzhou normal University, exposed the hidden dangers behind this "prosperity." In his view, the most prominent problem is the artistic and technical problem of the transformation between literature and film and television. "this is not a problem that can be bypassed, and the film and television adaptation of literary IP requires us to deal with it head-on."

one of the most prominent phenomena is serious following the trend. Jiang Shengnan, an online writer in our province and author of Legend of Miyue, said that the fantasy theme was very popular in the past two years, but now it is beginning to cool down slowly. "the first popular work can reap all the benefits, and the second and third parts are called diminishing marginal effect in economy. Film and television companies still have to invest NT $200 to NT $300 million to shoot, but the market it gains may be 1/2, 1/4, or even 1/16."

strong > although the routine is easy to write fine works, it is the right way / strong >

"the remake is too long, and the plot is filled with water." It is a new problem that the film and television of network literature is facing at present.

Shaofeng, author of "Best girlfriend" and "Star Wars Alliance" and online writer, believes that the plot of TV dramas is elongated, which is the same as the long-term serialization of online literature. He cited the current popular TV series "the Alliance of Grand Advocate Sima Yi". Since the death of Cao Cao, there has been a relationship between Sima Yi and Zhang Chunhua, delaying the plot. However, the suspense of the whole show still exists, and the audience can choose the fast-forward water injection plot by themselves. "the TV series has a long cycle and high exposure, so more people will pay attention to it. This is the relationship between cost and revenue."

routine articles are easy to write, but the general direction of network literature in the future must be the pursuit of quality. Shaofeng, an online writer, said that with the prosperity of online literature, there has been a lot of mechanized creation, with tens of thousands of words updated every day, which is not conducive to the production of fine works.

in the view of Sponge Dabao, an online writer, writing a novel is an artist, responsible for the sky, while the screenwriter is an architect, set up a framework and fill it in. He has created the online novel "the poor monk will not fall in love", the film and television works "unable to hug you", and "the transformation of two different industries can improve their own level."

Xiao Jinghong, deputy director of the Institute of Network Literature of the Chinese Writers Association, believes that in this era of appreciation of diversity, creation must have personality, which is what online writers should do. At the meeting, she encouraged online writers to learn more about traditional culture and care about national development. Only when they are familiar with the national context and context can they create more deep and warm literary works and tell Chinese stories well.

strong > / strong >

" if your work can explain it clearly in 10 words, it is a good work. " As a writer of cross-border traditional literature, network literature and film and television adaptation, Luo Ye, screenwriter of "Heroes of the Sui and Tang dynasties" and "Secret History of Wu Zetian" and vice president of the West Lake Youth Writers Union, believes that.

it is difficult to adapt cross-border film and television from literary creation. He recalled that when he was writing the script "Heroes of the Sui and Tang dynasties", he had to write more than 10,000 words a day, constantly overthrowing and rewriting. And this just shows that cross-border needs a serious attitude to face and learn.

"integrate yourself to learn." This is also the thought that Jiang Shengnan felt most deeply. During her work in Wenzhou Opera Research Institute, the experience of compiling the history of local opera inspired her to create historical novels and martial arts novels. "in the process of studying traditional culture, it will gradually form a thread of thought. It will have new inspiration for the outlook on history, outlook on life, world outlook and so on."

Hangzhou copyright Protection Management Center Qiu Linfeng also expressed the same view. In his view, from the novel to the screenwriter, and then to the TV series, is actually an adaptation and interpretation process, rather than a simple copy.

if it is a boutique, there will be "light". Internet writers say that the scale of China's netizens is so large that any subject matter, as long as it belongs to your personal ideas and ideas, will have a large number of fans.

Edit: mary