Hualu Baina joins hands with Han Hong to build an entertainment corps to expand the layout of O2O performing arts models

Hualu Baina (300291) announced on the 16th that it will establish a joint venture with famous singer Han Hong with a registered capital of 10 million yuan, of which Han Hong contributed 5.1 million yuan. Hualu Baina said that the joint venture company will focus on the pan-entertainment industry with music as its core, and will make in-depth arrangements in the fields of idol cultivation, artist brokerage, O2O performing arts, music variety and other fields.

Deeply exploring star resources is becoming an important strategy for listed film and television entertainment companies. After Huayi Brothers "acquired" Feng Xiaogang for 1.05 billion yuan, Hualu Baina (300291) announced on the 16th that it would establish a joint venture with famous singer Han Hong with a registered capital of 10 million yuan, of which Han Hong contributed 5.1 million yuan. Just 10 days ago, Han Hong had just announced his retirement.

Hualu Baina said that the joint venture company will focus on the pan-entertainment industry with music as its core, and will make in-depth arrangements in the fields of idol cultivation, artist brokerage, O2O performing arts, music variety and other fields. The newly established subsidiary will cooperate with the company's wholly-owned subsidiary Blue Flame to launch the "I am a Singer" 2016 concert tour. The project will adopt an online and offline O2O performance model.

O2O performing arts has become a new hot spot

. On December 7, Han Hong announced his retirement to the outside world through her personal Weibo account. Just 10 days later, she appeared in a new identity.

Regarding the cooperation with Han Hong, Hualu Baina said that the music industry 2.0 era is beginning to take shape, and the pan-entertainment industry with music as the core is rapidly emerging. With the development and drive of the Internet, O2O concerts have become a new development in the music industry. Highlights, this emerging approach not only breaks through the limitations of venues, expands the audience, but also brings a new profit model through the combination with the fan economy. As a leading media and entertainment group, the company needs to deeply integrate with the Internet and lay out a pan-entertainment industry with music as its core.

The so-called O2O concert is to broadcast live concerts held on the spot online for a fee, allowing audiences who cannot purchase tickets to listen to a concert at a low cost through the online platform and can participate in all aspects of the concert.

In fact, stars have tested the O2O concert model as early as last year. Wang Feng's "Storm Comes" super concert tour was broadcast live simultaneously on LeTV's super TV and the Internet, charging 30 yuan and purchasing 75,000 times. In March this year, LeEco established the music company, and one of the important directions is concert O2O.

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the concept of "Internet + Entertainment" in VR technology and make O2O concerts popular nowadays. In addition to LeTV Music, there are currently four online concert live broadcast platforms: Tencent Video "LiveMusic", Netease Cloud Music, Modern Sky "Live" and Mustang Live. Compared with other competitors, what are the advantages of Hualu Baina joining hands with Han Hong to "enter" the O2O concert market?

Hualu Baina said that the company currently has rich entertainment industry resources and has many successful cases and operating experience in concert and music variety column production. Among them, Blue Flame, a wholly-owned subsidiary, was the overall operator of the "Same Song" project from 2000 to 2004. In 2005, it cooperated with Hunan Satellite TV to produce and broadcast "Super Song Festival". From 2013 to 2015, it invested and produced a large-scale music season broadcast column "The Most Beautiful Harmony" and was authorized to hold the "I am a Singer" 2016 concert tour. It has rich experience in music content product production, marketing, operation and industrial resource integration capabilities.

In addition, Han Hong has an excellent personal brand and strong influence in the field of music in China, and has cooperated with Hualu Baina through the "Most Beautiful Harmony" project. Hualu Baina said that during this cooperation, Han Hong will leverage her creative talents and extensive influence in the fields of music and performing arts to build the joint venture company into a leading music-centered pan-entertainment company in the Internet era.

At the same time, Hualu Baina revealed that the development and application of new technologies such as VR will further promote the deepening of the music industry 2.0 era. O2O concerts will have more opportunities to apply various new virtual reality and augmented reality technologies to create a VR era. One of the best quality content types.

Editor: vian