"Impossible World" teamed up with "Migu Digital Media" to invest 100 million yuan to incubate second-level top IP

China's largest secondary original content platform "Impossible World" has officially signed an agreement with reading platform giant "Migu Reading". The two parties will jointly launch the "Secondary Express" plan, with an overall investment of 100 million yuan in the early and late stages of funds to work together to create the strongest secondary online literature works and secondary IP pan-entertainment derivatives.

Original title: "Impossible World" teamed up with "Migu Digital Media" to launch the "Dimensional Express" plan, investing 100 million yuan to incubate the top-level IP of second-dimensional novels. The "

Dimensional Express" carries a contribution fee of 20 million yuan and the development fund is officially launched

. In the "Dimensional Express" plan, the joint operation model of "Migu Reading" and "Impossible World" is mainly divided into two parts: early work creation and later IP development.

For the creation part of the work, in 2017, both parties will each invest RMB 10 million to jointly sign the work. "Migu Reading" highly recognizes the content screening ability of "Impossible World"."Impossible World" will be fully responsible for the solicitation and solicitation tasks of the "Dimensional Express" project. Works that have been confirmed by both parties to jointly sign the contract will share the copyright in the works in proportion. While the author himself receives royalties and generous author benefits, he can also retain a high proportion of rights in copyright sales. The two parties have prepared a remuneration budget of 20 million yuan for the signed works in 2017. The remuneration range for a single work is between 15 yuan and 2000 yuan per thousand words. It is hoped that this will encourage secondary literary authors and encourage more high-quality secondary literary works continue to emerge. In 2018, both parties will add more joint contracting funds as appropriate to support the subsequent development of this plan.

During the preparation process of soliciting manuscripts for the second yuan online article, both parties will select works and launch follow-up IP incubation and development plans for high-quality works as soon as possible. In addition to external copyright sales, as well as the incubation of top works and high-profile works, the film and television fund behind "Impossible World" and "Migu" will also jointly invest 80 million yuan to transform works of various types and classes into a substantial pan-entertainment development project. The incubation direction covers the entire industry chain such as comics, animation, film and television, music, and audio. The total number of incubation projects is expected to be 50.

The secondary market has a huge space. The secondary Internet IP has become a new content hotspot

. As a unique cultural phenomenon, the secondary market has gradually become the personality and self of the future mainstream consumer groups represented by the post-90s and post-00s generation. Benchmark. The movie "Your Name" grossed 577 million yuan in box office, the animation "Painting Jianghu" series received more than 3 billion hits on the entire network, and the game "Yin Yang Shi" generated more than 2 billion yuan in a single month. According to third-party reports, the average annual consumption of secondary core users in cultural areas reaches 1700 yuan. As the number of this group grows year by year, it means that the market space of the secondary market in the future will be close to 400 billion yuan.

Among them, the trend of second-dimensional online literature was first led by the "impossible world" and is a new vertical field under the traditional online literature system of China. According to third-party data, the number of pan-users in the second-dimensional novel market has reached 300 million. With the rise of the entire "second-dimensional" cultural market and economic benefits in the past two years, this vertical segment has also received more and more attention.

Secondly, domestic first-line film and television and game companies have accelerated their layout in the secondary field, and secondary novels and secondary animation have suddenly become competing markets. Referring to the development of Japan's second-element industry, second-element novels carry an important task of supplying content from the source in Japan's overall pan-entertainment industry. The electric shock library under the Kadukawa Group of Japan has produced many popular IPs-"Sharpening Eyes Shana","Sword God Realm", etc., which has also guided a certain direction for the development of related fields in my country. The recent popularity of "Full-time Expert" has also proved the feasibility of this direction.

Looking at the development of domestic "comic movies", there are serious bottlenecks in both technology and content. From a technical perspective, the lack of production talents has left the quality of audio-visual displays far behind those of Europe and the United States. However, domestic users 'support for "domestically produced" has largely offset this gap. With the development of the industry and the accumulation of time, the base of relevant production talents is also exploding, and it is only a matter of time before we catch up with world-class production capabilities.

In terms of content, most of the traditional media and online text types are difficult to match the "secondary style" due to their own limitations. However, relevant production personnel lack content originality and planning capabilities, making excellent secondary original IP works rare and highly sought after."Impossible World" can achieve more than 20 million yuan in copyright revenue a year. This phenomenon of secondary IP content is just needed.

The "Dimensional Express" plan jointly launched by the two parties this time targets all fields of secondary yuan. The starting point is rooted in secondary yuan literature. It selects high-quality literary works with solid content, obvious style, good reputation, and certain fan traffic. On the one hand, it provides core and high-quality basic content for IP's future pan-entertainment development. On the other hand, it can also cultivate IP influence and generate early market value. In the next two to three years,"Dimensional Express" plans to create more high-quality original IP products that suit the secondary field with the joint efforts of both parties. Perhaps the next hot commercial product will be among them.

Mutual needs, mutual trust and mutual recognition are the "engines" of the "Dimensional Express"

and "Impossible World" have been quickly expanded and covered through IP licensing and self-made projects to film and television, comics, animation, audio, CV, games, etc. The development projects of many animation and film and television works such as "The Monster Story of the House" and "Bailing Tan" have achieved phased results and attracted widespread attention.

"Migu Reading", which has always been a giant in the industry, has extremely high influence, strong user coverage, and channel coverage capabilities. This time, it has positioned and deployed the "secondary" industry and selected the "impossible world" as a strategic partner with excellent results.

During this "Dimensional Express" plan, the two parties reached cooperation intentions through a lot of communication and coordination in a short period of time, allowing the "Dimensional Express" plan to be implemented and demonstrated amazing efficiency.

The complementary needs at the business level lay the foundation for cooperation between the two."Impossible World" itself has strong ability to screen secondary novels, and has mature IP incubation and project self-control capabilities. "Migu Reading" has a large scale in terms of capital, users, and channel size, and has strong content publicity and project operation capabilities. The resources that China Mobile Migu Cultural Technology Co., Ltd. behind it are also very amazing. It has also demonstrated its advantages in the operation of projects such as "Speed and Passion 8" and "Little Yellow People". The two sides take advantage of their strongest advantages and complement each other's resources, which is a "strong alliance" in the true sense.

On the other hand, mutual trust and recognition are also the basis for the implementation of this intermodal plan. The cooperation model of "Dimensional Express" is the first time for both parties and even the entire online culture industry. The smooth departure of "Dimensional Express" also indicates that both parties have a high degree of trust in each other's operating capabilities and a high degree of recognition of operating concepts. In the "Dimensional Express" project, if a large amount of money is "fuel oil", then the mutual trust, mutual recognition and mutual need between "impossible world" and "mi gu reading" is its "engine" leading to success.

With the development of the "Second Dimension Express" plan, it has a leading and experimental role in the secondary industry and the online text industry, and may be able to explore a new path and find a fit point and fit mode between industries.

"Impossible world" profile

"Impossible world" opened on September 15, 2015, for the first time in the country proposed the concept of two-dimensional network text, and has been ahead of this vertical reading field. Its content style and product style are distinct. At present, there are more than 5000 works, more than 10,000 registered authors and 1.5 million independent registered users. It is good at IP incubation of works. Currently, there are dozens of projects under development in the station. Among them,"The Monster of the House" is adapted by Sanfu Entertainment, a comic book with approximately 1 billion hits on the entire network. It has a hot reputation. Recently, Shangshang Pictures and Shoushou Yi Xiaoxing jointly created a development film and television series;"He Don't Like Superheroes" was targeted by Langang Pictures, with star Wang Zulan and the Waste Chai Brothers joining;"Bailing Tan" was created by Huahai Times Pictures to create a beautiful love myth film and television series; In addition, the 3D live-action animation works "Youth Songs" and "Machine Fighting the Ming Dynasty" are created every year by the animation company China Film Corporation and will be launched this year. The comics "Non-Human Coffee Shop","Surgical Sword Immortal","No Second Master", and "X Mystery Volume" have been launched on various major platforms one after another...

Introduction to "Migu Reading" Migu

Reading is a comprehensive reader mobile phone software developed by Migu Digital Media Co., Ltd.(hereinafter referred to as "Migu Digital Media") that integrates multiple functions such as reading and interaction.

Migu Culture Technology Co., Ltd. has five subsidiaries: Migu Music, Migu Video, Migu Digital Media, Migu Mutual Entertainment, and Migu Animation. Under this ecological pattern,"Migu Digital Media" launched "Big IP Strategy", which is to promote high-quality IP to form excellent self-circulation within the Migu system. The most important thing in the entire ecological chain of "Migu Digital Media" is content quality. Deep cultivation of IP will help create the core competitiveness and brand image of "Migu Digital Media". "Migu Digital Media" has teamed up to invest heavily in the collection of high-quality secondary online content, aiming to be optimistic about the future market and potential of the pan-secondary industry and create and incubate high-quality secondary IP works.

Migu also has strong content publicity capabilities. She cooperates with Universal Film and Television to carry out the all-round development and operation of "Speed and Passion 8" and "Little Yellow Man", deeply cultivates content, and continuously expands the pan-entertainment landscape. "Migu Digital Media" will provide all-channel and fully recommended promotion services for the "Dimensional Express" program. Provide full-platform promotion and operation support for the works selected for the "Dimensional Express" program in terms of advertising, media, channels, activities, adaptations, etc.

Editor: Mary