China's online games are moving towards a new path of entertainment marketing. How happy and sad are they?

there is a Chinese saying that ldquo; good wine is not afraid of deep alleys. Thus rdquo;, pays more attention to product quality than to marketing in the inheritance of Chinese culture. With the integration with the world, in the face of the increasingly competitive market, Chinese online game manufacturers also have to carry out a variety of marketing means in countries with the world's largest population. Among them, there is no lack of winners and losers, but the core of the competition of Chinese online games has always been inseparable from product quality.

strong > preconceived achievements of the pioneers of the first generation / strong >

since the introduction of Japanese and Korean online games to the mainland, it has created an era full of profits by virtue of an agent product, and then some prescient manufacturers have embarked on the road of independent research and development through independent research and development. it has become the cornerstone and model of online games in China, and on the road to the success of these online game manufacturers. Many preconceived ideas have brought them inestimable potential for development. The manufacturers who are the first to introduce foreign products and the manufacturers who are the first to launch domestic concept products have played various banners one after another, leading domestic players who have never seen online games into this brand-new game field.

with the passage of time, the first generation gradually achieved their hegemonic position by virtue of the first bucket of gold separatist regime found in the early days. The product characteristics and marketing means they brought have become the goal for future generations to learn from and imitate, setting a threshold for later people, and at the same time locking their thoughts.

strong > intensive farming market ushered in the second spring of online games / strong >

although the pioneers of the first generation made proud achievements by virtue of the timeless and preconceived ideas, setting a threshold for newcomers, but also because of the rugged marketing model in the initial stage of industrial development, leaving enough space for the survival of newcomers. More and more successors make efforts to impact the leadership status of the pioneers through their own ways, and various ways of survival and development are used incisively and vividly, such as following the path of predecessors, subdividing the market, strengthening independent research and development, and so on.

during this period, the marketing concept represented by localization has penetrated China's second-and third-tier markets through intensive marketing. At the same time, based on the localization of online game design, break through the traditional online games that cater to the tastes of players, and open up a new sky, forming a new-ldquo; Blue Ocean-rdquo; region.

strong > there is still plenty of room for online games. New products are also likely to become masterpieces / strong >

.

at a time when players are moving from rational to perceptual, how to grasp the needs of players can still achieve the great cause. Shi Yuzhu once said: the most effective advertisement is the player's word-of-mouth to the game, commonly known as ldquo; word-of-mouth marketing & rdquo;. According to the needs of players, Journey to the West has launched & ldquo; Air Warfare & rdquo;, and successively launched & ldquo; aerial Wedding & rdquo;, & ldquo; Marriage War & rdquo;, which surpass the traditional 2D online games. While meeting the needs of players, it has also been recognized by the market and become the most popular online game in 2010.

similarly, Journey to the West helped the beasts make a comeback and also won the support of the players. Beast, which has been popular on the Internet since 2008, is the most popular Chinese chief car model on the Internet, and its career is thriving. However, at the beginning of the year, the beast became a sympathetic victim when its indecent video was posted on the Internet because of her boyfriend's malicious revenge. However, the hero of the incident did not receive enough condemnation, on the contrary, the beast himself was subjected to all kinds of pressure and criticism. After a painful struggle, the beast finally chose to face the road ahead, but lacked a chance to return bravely to the public.

at this time, Langang online's popular online game Journey to the West is planning to launch a new version and is actively looking for a persistent, brave and beautiful daughter King. The unfortunate experience of the beast has won the sympathy and support of Blue Port, hoping to help her out of her predicament. As a result, the beast made a comeback through the image of his daughter king in Journey to the West, stood on the stage of his life again, and returned to his favorite car model industry. And & ldquo; Beast & rdquo; after reshaping her image as a daughter and king, she traveled thousands of miles to the southwest disaster area to deliver water, and hosted the World Cup and auto show with the image of & ldquo; fresh and beautiful & rdquo;, rewarding all the people who supported and loved her with practical actions.

At the same time, Journey to the West relies on the product's own & ldquo; air combat & rdquo;, & ldquo;72 & rdquo;, & ldquo;81 difficult & rdquo; and other games, through reasonable guidance, the netizens who pay attention to the event into real gamers, while online breakthrough 300000 online. On the basis of excellent product quality and rich characteristics, through cooperation with Internet celebrities, Journey to the West has found an effective marketing way to transform the influence of online celebrities into product attention. let the value of the Internet celebrity be really excavated. But for the success of Journey to the West, the core factor of the success of the product should be the quality of the product itself. What many people can't see through is that the success of Journey to the West lies not only in & ldquo; Beast & rdquo;, but more in that the characteristic content of the product itself satisfies the players.

strong > there are also losers behind Xiao he's entertainment marketing / strong >

after experiencing preconceived ideas and intensive farming and marketing, the idea of how to grab new harvest from barren & ldquo; land & rdquo; has been transformed into the ideal of opening up new & ldquo; land & rdquo;. Through entertainment and marketing, out of the long-fought & ldquo; Red Sea & rdquo;, will focus on more unknown & ldquo; Blue Sea & rdquo. It has become a road pursued by many manufacturers.

however, on this road, the emergence of a large number of online game products and accompanying marketing elements do not seem to let people see the rapid results. Fan Bingbing, Aoi sola, Li Yuchun & hellip;… behind a series of star endorsements, what are the highlights of the product itself, whether it can meet the needs of players, this is the most essential starting point of network marketing.

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