Decoding: Eight Strategies for Internet Marketing in the Movie "2012"

strong > deciphering the movie "2012" eight online marketing moves / strong >

2012, one of the hottest movies in 2009, has attracted a large number of netizens' attention. The film is about the ldquo; global disaster-rdquo;, which the ancient Mayans predicted to happen on December 21, 2012. As a new marketing method-mdash;— network marketing, they are also applied freely in the promotion of the whole film, and it is also worthy of our domestic film network promotion and reference.

strong > I. viral marketing / strong >

2012, as a hot event, is associated with mystical topics such as Mayan culture & ldquo; apocalypse & rdquo;. There will be some topics of viral marketing, creating mystery or associated with these events to increase the effect of viral transmission. The film encouraged audiences through early movie trailers a year before release & ldquo; Google 2012 & rdquo. Of course, netizens search & ldquo;2012”, can find out a lot of related mysterious topics.

strong > II. Marketing of official special websites / strong >

the movie "2012" has built its own official feature website, which allows netizens to be immersive from the perspective of sound, vision and feeling through multi-faceted overall dissemination, text, pictures, video and other publicity. Li Xingang, a teacher from Yimake Institute of online Marketing, believes that the website is the basis of online marketing, combined with multi-level website effects, let users feel that the content promoted by the website also has links to their head office websites and cooperative websites around the world, and what they see in China is the film "2012" feature page on the Sina website.

strong > III. Promotion of website groups / strong >

website group promotion is a good way of network marketing, which is used by many enterprises at home and abroad. In addition to the official special website, the movie "2012" has also made four other websites, through which fictional news can be released as well as some interactive functions, such as signing up to participate in & ldquo; Survival Lottery & ldquo. , election of 2012 leaders, etc., encourage visitors to immerse themselves in the storyline of the film, those who participate in the election can participate in the competition, will have the opportunity to win the Mayan ruins tour or other awards in Cancun, Mexico.

strong > IV. The platform of SNS social networking sites / strong >

according to the newly released data, facebook has the second largest number of traffic in the world, second only to google. The movie "2012" has set up its own feature pages on facebook and myspace respectively, with many fans joining. With updates in these social platforms, fans will see that the promotion of social platforms is also a trend in the future.

strong > V. Promotion of social bookmarks / strong >

in the links at the bottom of the home page, there are social platforms with delicious bookmarks, which can let more netizens know about the promoted websites. for online marketing, it can not only bring traffic, but also increase the outside chain. and then increase the weight of the site.

strong > VI. Promotion of microblogs / strong >

microblog has become the most popular word in recent year. In several website groups, there are Weibo users of people related to the movie "2012". Through Weibo users, you can release some latest information timely and conveniently. Of course, the more followers you have, the greater your influence will be. It is more difficult in the early stage of microblog promotion, but the later effect will be better, after I finish talking about network integrated marketing. A female student who insists on doing Weibo promotion has successfully completed several orders through Weibo.

strong > VII. Promotion of online games / strong >

on the official website of the movie "2012", there is an online game related to the movie. Through online games, netizens can feel the movie while playing. One of the Yimake students is doing online promotion in a telescope company, providing online games on their website to find animals in the forest through a Flash telescope.

strong > VIII. Promotion of Mobile Internet / strong >

Mobile Internet has become a development trend in the future. Putu believes that with the increasing popularity of smartphones, many network promotions can also be applied to mobile phones. The official feature website of the movie "2012" provides iphone-related application plug-ins that can be downloaded and played on mobile phones, allowing netizens to feel or apply to our network marketing anytime, anywhere.

the common way to promote domestic films on the Internet is to buy off the old IDs of major film websites, give high marks to movies, guide discussion-oriented comments, and encircle and suppress negative comments with more and less. In fact, ldquo; has to be hard on its own & rdquo;, films with good reputation and good promotion will certainly do well at the box office.