Extreme Network promotes "Zhao Gu" in an Internet alliance style

In November 2010, Extreme Internet Media launched an online alliance-style promotion for "The Orphan of Zhao", which was released on December 4. This was the first time that a China film had been promoted through an Internet advertising alliance. Extreme Media is a domestic Internet advertising and online marketing solution provider. It is China's leading online marketing network with pay-for-performance. More than 100 million people have learned about the shooting tidbits, trailer and other related content of the movie "Orphan Zhao" through the official website.

"The Orphan of Zhao" was the first drama written by Ji Junxiang in the Yuan Dynasty. It became a household name in China. Later, it was adapted by the French literary magnate Voltaire into "Orphan of China," which was world-renowned. In 2010, well-known director Chen Kaige directed the film of the same name "The Orphan of Zhao". Many well-known movie stars such as Ge You, Fan Bingbing, and Hai Qing joined it. It is one of the most watched Chinese-language films in this year's Lunar New Year.

With the continuous development of the economy, the market and channel construction of post-film products in China has begun to take shape. In addition to open-circuit and digital pay TV, the official launch of triple play this year has allowed movies to extend from a single theater business model to multi-channel communication platforms such as pay and open-circuit TV channels, the Internet, and Mobile device. The cooperation between Extreme Internet Media and the movie "Orphan of Zhao" caters to this development trend. What can be believed is that such a large-scale promotion will greatly promote the box office of the movie "Orphan of Zhao".

There have also been movies that used the Internet to promote them before, but they only stayed at the simple step of establishing an official website. There was no in-depth marketing and large-scale promotion. With the increasingly mature of the Internet economy and the arrival of the 3G era, the traditional film marketing and publicity model must be broken through. Li Hejie, president of Extreme Network Media, said that combining the early publicity and warm-up of the film with the characteristics of the Internet to disseminate it will become a new direction for film marketing and promotion in China, and will also occupy the commanding heights of the film marketing market, gain market opportunities, and gain greater returns.