Jack Ma: Use imagination and creativity to create a new era of film

On November 8, 2016, Alibaba Pictures, Shanghai Theater Academy and Fosun Group announced in Shanghai that they had reached a preliminary cooperation. The three parties will use the Film Academy affiliated to the Shanghai Theater Academy as an innovation platform to explore a new model for cultivating high-end talents in film and television art. Jack Ma, Chairman of Alibaba's Board of Directors, expressed the hope that through this cooperation, imagination and creativity will be used to create a new film era.

The slowdown in the growth of China's film market is not scary

. China's film market has grown rapidly in the past few years, but the growth rate has slowed down significantly this year, causing many industry insiders to worry about the future of China's film market. Jack Ma believes that in the next ten years, China's film market will definitely become the largest and most attractive market in the world.

"There are nearly 300 million middle-income people in China now, and it will reach 500 million in the future, and the growth rate will be faster and faster. After the material needs of this group of people are met, they will definitely have cultural and spiritual needs," Ma Yun said. This makes him firmly believe in the long-term future of China's film market.

However, he pointed out that China's film market will definitely be disappointing in the next few years, because the hopes in the past few years were too great."The film market must not be shoddy. In the past few years, all kinds of movies have sold for hundreds of millions or even billions. I knew that disasters would definitely emerge."

Ma Yun explained that humans have two kinds of food, one is food that they eat, and the other is spiritual food."If you eat disgusting things, you will definitely vomit, and if you eat spiritual food incorrectly, you will vomit."

Therefore, Ma Yun judged that the film market may still decline in the next few years, but this is not terrible, because market demand will always be there."China needs more good film and television works to truly let the people understand the importance of spiritual food."

Art education and business can be perfectly combined.

Ma Yun also talked about his views on art education. In his view, art education can be perfectly combined with business."Alibaba hopes to bring business into schools and combine education and business., but not overly commercial."

Ma Yun believes that in a commercial society, schools need to be integrated with business rather than moving away from the outside society."If students are allowed to hide in ivory towers, it will be irresponsible for their future." Jack Ma said that if schools can truly integrate with business, students and schools will benefit a lot.

He also said that when he was teaching in college, he looked down on businessmen and enterprises. After more than ten years of entrepreneurship, he discovered that business is actually an art."Being at the top in all industries is artistic creation. Being a farmer can also be art. Being a scientist can also be art."

Ma Yun expressed the hope that in the future, Shanghai Theater Academy can innovate in art education, participate in the future growth of students, and combine business and art.

Using imagination and creativity to create a new era of film

Ma said that China's film market will usher in greater development in the next ten years."But we cannot wait ten years. From today on, we must think about talents and strategies, and invest in organizations and ecosystems."

He believes that the art industry represented by film is crucial to both the country and the nation. If everyone only cares about economy and technology, ignores art and culture, and does not understand their own nation from art and culture,"Where does our cultural confidence come from?"

Jack Ma further pointed out that Alibaba's interest in movies is not how much money it can make, but that it now has the opportunity to create a new era of film."In the past, it was an IT-based film era, but the future is the DT era and the digital era., we must create a market that is different from the past."

Ma Yun also said that if China wants to create a new film era, it must not imitate, but need imagination and creativity, and provide more platforms for more young people to jointly create the future.

Editor: queenie