The China Cultural and Entertainment Index Ceremony "Fragrant Honey Deeply Ember Like Frost" achieved many good results
by Perfect World Film and Television hand in hand Happy Blue Ocean, co-produced with time Music, Kunchi Pictures, Chongqing Shengmei, produced by Perfect World Film and Television Liu Ning Studio, and strongly supported by Yang Xi, General Manager of Happy Blue Sea Film and Television Culture Group Co., Ltd., the TV series "fragrant Honey sinks like Frost" (hereinafter referred to as "fragrant Honey"), with the deeply rooted sadistic plot, relaxed and high-energy rhythm setting. The cooperation given by Jiangsu Satellite TV and Happy Blue Ocean at all levels from production to publicity, as well as the fragrant honey effect that was hotly discussed by the whole people this summer, won the "2018 China Culture and Entertainment Index ceremony-the most valuable series of the year 2018". Not only that, Liu Ning, vice president of Perfect World Film and Television, also won the "2018 Best Series producer Award" for his identity as chief producer of "Xiangmi".
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China Culture and Entertainment Innovation Summit, as the annual meeting of China's entertainment industry hosted by Yien, is a third-party award targeted at the authority of the industry. As a platform that can acutely and quickly explore the future hot spots and trends of the industry, the China Culture and Entertainment Innovation Summit has been successfully held for eight years, with a total of more than 1,000 participants each year. The list and award selection combined with Arne think tank, IP index, content marketing index, through social collection, data capture, Yien research, multi-dimensional, multi-index weighted comprehensive calculation, and finally produced the shortlist. It is this summer's "fragrant honey effect", "fragrant honey" really achieved a breakthrough in the circle. In the latest public opinion observation report of "fragrant honey sinking like frost" released by Yien, the comprehensive broadcast index of "fragrant honey" exceeded 90, ranking first at this stage, with media popularity of 59.1, user popularity of 85.7, praise of 75.5 and viewing rating of 91.6. In the face of such excellent results, Xiangmi is well-deserved to be awarded the "most valuable series of Arne data 2018".
the data points out that the audience is highly interactive in the early stage of the broadcast of Xiangmi, and the viewing, good reviews and media popularity of the series continue to rise to a high point in the second half of the broadcast. In the new drama in August, the broadcast volume of "Xiangmi" took the lead, and the daily broadcast volume continued to rise, far ahead of the TOP average. In the late broadcast period, the popularity of "Xiangmi" reached its peak, and the broadcast volume broke out, with the finale reaching more than 450 million in a single day. From the channel point of view, "Xiangmi" network broadcast, single-day viewing, webcast volume are listed NO.1. Douban's score went all the way up to 7.8, the first of its kind in nearly a decade. Hot search continues to dominate the list, with more than 120 hot words for a single play, more than 14.7 billion online broadcasts, and more than 11.7 billion readings on Weibo's main topic. the popularity of series data and audience participation reached a new high. This August, Xiangmi stood out from a series of super IP+ top-tier traffic markets and became the biggest dark horse in 2018.
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after nearly a decade of rapid development, the growth rate of China's film and television industry has gradually slowed down this year, and even under the background of public opinion such as policy regulation and" flow failure ", the outside world has generally interpreted it as the" winter "of the film and television industry. As the tip of the wind and waves, IP has been criticized by the public, and has been criticized by the industry. Many netizens also said that in this year's depressed summer vacation, the emergence of "fragrant honey" broke the deadlock and inherent experience of the current IP market creation, and injected new blood into the domestic ancient costume myth market. And the popularity of "fragrant Honey" also makes the understanding of IP adaptation inside and outside the industry have a new change and thinking. As Liu Ning, chief producer of Xiangmi, said at the Innovation Summit, "I think IP must be valuable, mainly depends on how to choose and how to operate IP in the process of film and television." For example, "Xiangmi", the first thing we have to break through is the original fans, to see if the adaptation can be accepted by them, and then to break through this circle of theme fans, and then break through this circle of popular fans. In the process of development, we must pay attention to and protect the quality of IP, including the word-of-mouth of the original work, the quality of the script, visual design, and so on. For Xiangmi, the success of the play is only the first step. I hope that every derivative of this IP in the future will increase the value of this brand instead of gradually consuming the value of this IP. " Thus it can be seen that behind the heated discussion about "fragrant Honey" is the high sincerity and meticulous polishing of the producers on the production of the series.
the word "sincerity" weighs a lot of money, and Liu Ning and his creative team also present it heartily in Xiangmi. Whether it is the successful adaptation of the script, the interpretation of the actors' strength, the conscience production of special effects, the Excelsior of Fu Hua Tao and the traditional cultural heritage, all these have laid a solid foundation for the success of Xiangmi. Not only that, the chief producer Liu Ning personally went deep into the drama production, from the early script creation, to the late special effects presentation, and the final film are highly involved. It is this spirit of excellence and continuous breakthrough that has become the key to the success of Xiangmi and has been recognized by countless audiences. The excellent performance of "Xiangmi" is also inseparable from the strong production strength of Perfect World Movie and Television. As the producer and producer of "Xiangmi", Perfect World Movie and Television has always adhered to the development strategy of quality and diversification. with nearly 20 elite film and television production teams, with the ability to create a rich number of masterpieces of different categories, accumulated in recent years Let Perfect World film and television boutique production ability greatly improved. In the future, Perfect World Film and Television will always adhere to the values of creating masterpieces with the heart of being handed down from generation to generation, deeply cultivate content, return to creation, pay attention to quality, create many fine works of the times, and bring positive energy and emotional resonance to the industry and audience.
it is reported that Xiangmi 2 is under preparation and will be built by the original production team. The story continues the plot of the first part, which tells the story of Jinxiang and Xufeng children. When the flowers bloom and get drunk again, I believe that Perfect World Film and Television and the Blue Ocean of Happiness will bring us a new gluttonous feast. Let's wait and see.