Four months after its establishment, Kangaroo Pictures received the first round of financing from Black Hole Investment of 45 million yuan.

A good story is the starting point of a good project, but there is still a good script between a good story and a good film and TV play, and screenwriting is the scarcest core resource in the industry, so Kangaroo Pictures regards a good screenwriter as the first interface for choosing a project.

Kangaroo Pictures, which was founded in February this year, announced on June 19th that it had received the first round of financing for black hole investment of 45 million yuan. It is reported that kangaroo Pictures is positioned as a film and television Internet enterprise. While announcing the news of the first round of financing, they also announced their three major plans: strong > to develop online dramas with heavyweight writers / strong >; strong > to launch the "Wedding bag Project" / strong >, which will provide free distribution services for 100 big online movies in the next year; and strong > short video platform "Blue Sponge" / strong > App.

strongfont-style:normal;font-weight:bold;color:# 000000;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-style:initial;text-decoration-color:initial Online drama: do not pull a single, do not buy out IP / strong >

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in the view of Xu Min, co-founder of kangaroo Film, a good story is the starting point of a good project, but there is still a good script between a good story and a good film and TV play, and screenwriting is the scarcest core resource in the industry. So kangaroo Pictures regards good screenwriters as the first interface for choosing projects.

is different from buying out IP. In the development of IP, Kangaroo Pictures chooses to set up an investment and operation entity of IP together with the author of IP, binds the author with a better profit-sharing mechanism, and also gives IP a longer life cycle. At present, Kangaroo Pictures has tried two modes of cooperation between IP and the author, one is hard science fiction, the other is monster worldview.

according to the monitoring of kangaroo Pictures, more than 90% of Netuniversities have almost no exposure and sound outside the video website. Xu Min's solution is to provide free distribution services for 100 online movies in the next year, while configuring online resources to ensure that the exposure frequency of the single network is not less than 5 million +. In addition, in view of the characteristics of small scale and high capital turnover demand, Kangaroo Pictures has launched a supply chain financing service based on platform settlement income, which is settled in advance according to the platform sub-commission data. so that the online blockbuster can quickly recover the funds into the development and shooting of the next project, and a good project can get direct investment from the kangaroo film industry.

Xu Min admits that content is an extremely special commodity, and how to take into account the personalized characteristics of content and the standardized implementation of delivery scale requirements is a big problem. Kangaroo Pictures' solution is to use short video + recommendation technology to achieve content marketing.

Wang Shengdao, founder of kangaroo Film, believes that the extremely low marketing cost-effectiveness ratio of the traditional film and television industry is due to the single marketing material, the lack of monitoring and feedback on the delivery effect, and the lack of a refined channel delivery strategy. As short videos become mainstream applications in 2017, Wang Shengdao believes that short videos will become the most mainstream marketing material.

strongfont-style:normal;font-weight:bold;color:# 000000;font-variant-ligatures:normal;font-variant-caps:normal;letter-spacing:normal;text-align:start;text-indent:0px;text-transform:none;word-spacing:0px;-webkit-text-stroke-width:0px;text-decoration-style:initial;text-decoration-color:initial Blue Sponge: short Video diversion + Marketing / strong >

while Blue Sponge, a short video product owned by Kangaroo Pictures, will improve the accuracy of streaming on a WYSIWYG basis based on tag recommendation and personalized recommendation. At the same time, provide a variety of technical tools to help the film side to make horizontal version, vertical version of short videos, Gif pictures and even H5 interactive pages and other marketing materials, and finally through large-scale procurement and launch to help NetTV to achieve full-network exposure.

finally, aiming at the problem of high traffic and high cost of obtaining customers, Xu Min said that Blue Sponge is positioned as a vertical community in the film and television industry, and its accumulated user behavior data will provide direction and guidance for content production, promotion and distribution in the future. Kangaroo Pictures will not spend money blindly to promote it. Online operations and word-of-mouth recommendations are the main sources of users.

Edit: jessica