The film industry extends to aviation to 300 million high-end audiences with great potential

on August 19, John Woo was officially invited to become the adviser to the expert steering Committee of Air China's on-board film and television programs to select films in the new aviation film and television chain jointly opened by Air China and Air America Media. This move is also seen by the industry as the Chinese film industry pays more attention to the extension of the domestic aviation field which tends to be in a vacuum, in order to make up for the deficiency of the non-cinema market.

strong > domestic film industry extends to aviation / strong >

& ldquo; John Woo is another heavyweight director who joined our committee after Xie Fei and Jia Zhangke. They will select excellent films from a professional perspective and create a new aviation cinema worthy of the name. & rdquo; Hangmei Media staff told reporters that in 2007, Hangmei Media obtained the on-board copyright through cooperation with China Film Group, Shanghai Culture and Guang Group, Light Pictures and other domestic film production providers, thus starting an in-flight film business cooperation with Air China.

& before ldquo;, most domestic airlines chose to cooperate with Hollywood. With the vigorous development of China's film industry, more and more domestic films began to be shown on airplanes. & the brand director of rdquo; Hangmei Media told reporters that it used to cost US $80 to show Hollywood films, but the current cooperation with domestic films is much lower than this price. & ldquo; more importantly, the high degree of integration of this new channel will lay a good foundation for the future development of the industry. & rdquo;

Yu Jianhong, director of the Management Department of the Beijing Film Academy, told reporters that aviation entertainment is a very important link in the international aviation industry, with decades of historical experience. China started late in this area, but it is developing rapidly. & ldquo; Aeronautical Cinema will reach a high-end audience of more than 300m people a year and will help in developing potential box office. & rdquo;

according to Yu Jianhong, China's box office will break through the 10 billion mark this year. The number of Chinese moviegoers exceeded 200m in 2009, up from 170 million in 2007. & ldquo; at present, the income of the film industry is mainly reflected in the cinema line, non-cinema line, audio and video products, while in-flight films effectively supplement the non-cinema line. & rdquo; Yu Jianhong said.

strong > Hangmei tilts towards cultural industry / strong >

& ldquo; what is more important is that good movies will make up for the lack of simple advertising. & CEO Gorman of rdquo; Aerospace Media told reporters that the average time spent by the audience in the cabin of the plane was 50 minutes. In such a long range, simply broadcasting advertisements will lose the active enthusiasm of the audience. Based on this consideration, Hangmei has adopted the operation mode of & ldquo; film and television programs + advertising & rdquo;. According to the information acceptance habits of aviation audiences, the content is divided into & ldquo; humor, film short films, tourism, sports & rdquo; and so on. Then, in the aviation film aspect to create & ldquo; China Aviation Cinema Line & rdquo;, will bring the excellent domestic films to the route.

at present, Hangmei Media has obtained more than 200 domestic film rights, which also means that China's largest aviation media is inclined to culture.

& ldquo; foreign airlines pay great attention to the needs of passengers and constantly update new films and programs. Generally speaking, a movie broadcast during a trip will pay about $80 to the relevant copyright units, and the revenue is very substantial based on 20,000 flights a month. I believe the domestic market will grow up gradually. & rdquo; Gorman told reporters.

for a long time, channel and content are two problems faced by Chinese outdoor video media. In this regard, Gorman said frankly, this will require aviation media to create a new business model different from the general outdoor media, that is, the use of & ldquo; content + advertising & rdquo; communication mode, marketing model. & ldquo; in this business model, the ability to obtain channel resources and the high-level production and integration of program content have become the key factors for the success of aviation new media operators. & rdquo;