Tencent Music Entertainment Group Wu Weilin: There is still a lot of space in the paid music market

Tencent Music Group teamed up with Wang Lihong to release their first digital album "A.I. At the new song launch conference of Love, Wu Weilin, vice president of Tencent Music Entertainment Group, said that the protection of copyright has promoted the healthy development of the industry, and users have gradually accepted payment for music.

At the recent new song launch conference for Tencent Music Group and Wang Lihong's first digital album "A.I. Love", Wu Weilin, vice president of Tencent Music Entertainment Group, said that the protection of copyright has promoted the healthy development of the industry, and users have gradually accepted music payment.

In Wu Weilin's view, the industry's emphasis on authentic versions has directly promoted the development of the Chinese song market in China in the past two years. Musicians can spend more time on music production due to the increase in income, and young people are gradually accepting payment for music. There is a lot of room for development in the entire industry.

Tencent Music has reached 17 million paying users

. Currently, Tencent Music Entertainment Group has 700 million monthly active users and 17 million paying users. More paying users will be seen in the next two or three years. "And I have to say today that most paying users are very young, young people aged 15 to 25."

Wu Weilin said that paying users on other music platforms around the world usually account for 20%-30% of the total users, and there is still much room for improvement in the payment ratio in the online music market. "If the entire market continues to mature and all platforms unanimously want to make authentic products and promote this business model, then I think there will be a bigger change in the entire China in a year or two. The most important thing is whether everyone's thoughts are in the same direction now, whether everyone is promoting it together, or whether it is just a TME to promote it. This is very important."

After Tencent Music tried new cross-border ways

and established a legitimate business model, relying on Tencent's strong resource advantages, Tencent Music Group also naturally started cross-border. Take Wang Leehom's latest digital album "A.I. Love" as an example. This album, which incorporates high-end technological elements, has not only received strong support from Tencent Music Entertainment Group's six official platforms, including QQ Music, Cool Dog Music, National K Songs, Cool Dog Live Broadcast, and 5sing. It has also received comprehensive assistance from many Tencent platforms such as Mobile QQ, Qzone, Tiantian P Picture, NOW Live Broadcast, and Tencent Live Broadcast.

As the first co-star of Tencent Music Entertainment Group's "Superstar Customization Plan", Wang Leehom and Tencent Music Entertainment Group will have multiple ways to play their strategic hand in hand. Wu Weilin said that Tencent Music will provide all-round resource support for its series of activities such as exclusive launches of new works, digital album releases, exclusive concerts, and exclusive fan privileges, so that more fans have the opportunity to enjoy the joy brought by macro music. and moved. It is reported that Tencent Music Entertainment Group will hold a customized concert for Wang Lihong soon.

"In fact, when we talk about VR concerts or AR, many artists want to innovate and have more new ways to play, but they don't understand these technologies very well, so they must have some professional people to help them answer, or realize their own ideas." Wu Weilin said that the entire Tencent family's Social networks products are willing to try new ideas and new consciousnesses, and many sparks will collide during the process of contact with artists.

Editor: Xiongwei