Langang Wang Feng: The linkage of "Taiwan online games" is a new beginning. The linkage of the three will unleash more energy

Wang Feng, chairman and CEO of Langang Interactive, said that "the linkage of Taiwan, Internet and tourism" is the beginning of a new industry trend. In the early days, making games and making TV dramas were "well water does not interfere with the river" and belonged to two parallel spaces, but now it has reached the era of movie-game interaction. This is similar to the path that the Internet and games have traveled, and it has also gone through the process from parallel non-interference to interactive integration.

On January 7, at the launch ceremony of "Shushan War" Anhui TV and the launch ceremony of genuine mobile games held yesterday, Wang Feng, chairman and CEO of Langang Interactive, said that "Taiwan, Internet and tourism linkage" is a new industry trend. The beginning.

As a popular IP in 2015,"Shushan War" adopts the "Internet First and Rear View" broadcast mode on the TV series. The drama is first open to paying members on iQiyi, and then logs on to Anhui Satellite TV for TV broadcast. At the same time, mobile games are promoted online. Among them, Langang and Wu Qilong's Straw Bear Technology have established a joint venture company "Feng and Long" to be responsible for the development and operation of mobile games.

At present, the development of the mobile game "Shushan War" has entered the final debugging stage and will be launched together with the TV series on Anhui Satellite TV at the end of the month.

Wang Feng mentioned in an interview that in the early days, making games and making TV dramas were "well water does not interfere with river water" and belonged to two parallel spaces, but now it has reached the era of movie-game interaction. This is similar to the path that the Internet and games have traveled, and it has also gone through the process from parallel non-interference to interactive integration.

Regarding the linkage involving TV stations, online video, and games, Wang Feng believes that this will be the beginning of a new trend in the industry. He said that the key point now is to obtain the optimal resource allocation after creating a good work. The linkage of the three can give full play to what they are good at and unleash more energy.

In addition, Zhang Alin, head of Anwei Satellite TV, also mentioned that Anhui TV is also undergoing a transformation into TV + and the Internet. Anhui Satellite TV will provide relevant resources to cooperate with the promotion of the "Shushan War" mobile game while broadcasting the TV series, including full-time TVC carousel advertisements and interactive forms such as WeChat lottery.

Editor: vian