Ying Bainian teamed up with Wanda's "Painting Bad People in the Jianghu" to subvert the IP imagination of manga

The Beijing Film Festival, which has passed for seven years, officially kicked off on the 19th of this month. As the vane of the development of China's film industry, the Beijing Film Festival plays an important role in providing the main stage for film masters from all over the world to exchange views on the sword. During this film festival, various domestic film companies also stepped up their own "big moves".

On April 21, at the "Seventh Beijing Film Festival Film Market Signing Ceremony" held at the Beijing International Hotel, Wanda Film and Television and Beijing Yingbainian Cultural Media Co., Ltd. held a signing ceremony for the cooperation of the film on the national comic book super IP "Painting Bad People in the Jianghu". Mr. Jiang Defu, General Manager of Wanda Films and Television, and Mr. Xu Lin, President of Beijing Yingbaizhi Cultural Media Co., Ltd. attended the event. The two sides expressed great expectations and confidence in the cooperation of the film "Painting Bad People in the Jianghu".

Working together,"Bad People" has created a new model of comic-film linkage

. In today's era of continuous innovation in domestic content, the national comic-film IP, which has rich story content and a large fan audience, has become a new "blue ocean" that various film companies are vying for. Among them, the attempt and development of Guomian's most watched super IP "Painting the Jianghu" series in film has always attracted the attention of the industry. As the film producer of "Painting Bad People in the Jianghu", Beijing Yingbainian Culture Media Co., Ltd. is a new film and television company with an Internet ecosystem. By integrating cross-border content such as animation, games, and literature under the symbiosis of the Internet, it completes the transformation of online production brand IP's film and television products, achieving win-win results in multiple fields, and building the company into a content provider and product operator of high-end films and television in the pan-entertainment industry.

As a giant in the domestic film and television industry, Wanda Film and Television has played a vital role in promoting the development of domestic films for many years. Wanda Film and Television not only has strong distribution resources and strong capital savings in China, but also has extremely rich experience in the production and creation of film content. The strategic cooperation between Yingbaizhi and Wanda on the film "Painting Bad People in the Jianghu" not only represents that "domestic animation IP" has attracted widespread attention and recognition from the industry as an indispensable and important content of China film market, but also indicates that China films are about to usher in a new trend and development direction.

Rich in core,"Bad People" leads a new direction for comic book modification films

. As an important branch of Hollywood films, American comic book modification films already have a very mature industrial system. In last year's domestic box office,"Captain America 3" grossed 1.24 billion yuan, while "Doctor Strange" grossed 750 million yuan. In sharp contrast, domestic comic-modified films have not had a masterpiece since "100,000 Cold Jokes". Among the many IPs that can develop comic-modified movies,"Painting Bad People in the Jianghu" has the most outstanding market performance.

As the representative work of domestic animation currently at the forefront,"Painting the Bad People in the Jianghu" is a series of original large-scale 3D adult martial arts animations launched by Beijing Ruosen Digital Technology Co., Ltd. So far, animations, real-life online dramas, stage dramas and mobile games have been launched one after another. As of March 2017, the number of animations played across the Internet in the first season exceeded 4 billion times. In the second season, the total number of animations played across the Internet exceeded 2.6 billion times. The number of real-life dramas played exceeded 1.3 billion. The Douban score reached 8.4. The total number of fans soared from 50 million to 70 million. Just like "Tomb Robbing Notes" published in the online edition of the year,"Painting Bad People in the Jianghu" has become a mouth-watering hot piece in the country's manga.

In addition to having a strong fan base, the integrity of the story structure of "Painting the Bad People in the Jianghu" can also be called a natural screenplay. The secondary nature of his works and elements such as passion, adventure, and martial arts have also become popular entry points on the big screen in recent years.

A gathering of experts "Bad People" sets off a new wave of filmmaking

. The list of production teams for the movie "Bad People Drawing the Jianghu", which has been released for a century, can be described as a "gathering of experts". Not only is Zhang Jiazhen, the gold medal producer who created screen masterpieces such as "Face Changing","Mission Impossible 2" and "Red Cliff", appointed as the chief producer, but also Zhang Zhicheng, the "Hong Kong Ghost" screenwriter who served as the film "Seven Swords" and "Jingwu Fengyun", also confirmed his joining. After the signing ceremony with Wanda, President Jiang of Wanda Films and President Xu of Ying Bainian jointly accepted an interview. In the interview, the two said that the film is currently under smooth preparation and the director candidates as the core creative director have been basically determined. As for who the director is "holy", you may be able to know a thing or two about the big move of "Painting Bad People in the Jianghu" soon.

It is worth mentioning that Beijing Yingbainian Culture Media Co., Ltd., established in 2016, has not been established for a long time, but its preparation process has taken many years and has gathered many outstanding talents in the film industry. It is committed to making the film "Painting Bad People in the Jianghu" has become an industry benchmark for China's road to comic reform. This in-depth cooperation between Wanda and Yingbainian has brought a new direction to the development of the domestic film market. The collision and integration of Internet IP content incubation and the traditional film industry will surely make China's comic book movies a new driving force in the China film market.