Yongle Pictures released new films at Shanghai Film Festival, strong resources to create a new industrial pattern

On June 17, 2017, Yongle Pictures held a grand new film release event during the Shanghai International Film Festival. Thirteen films, including "Crazy Beast","Terrorist Attack on Boston", and "The Wizard of Oz: The Fantasy Journey of Oz", have been exposed. A variety of themes and films have been launched one after another, making Yongle Pictures the first large-scale film and television organization to make a major appearance at this Shanghai Film Festival.

Layout of the entire industry chain of the film and television industry

Relying on its own advantages to develop rapidly

Yongle Film was established in September 2014, relying on Yongle Culture Group's huge branch offices and employee network across the country, as well as the strong resources of many business formats. The entire industry chain layout in film and television investment, production management, publicity and distribution, film ticketing, financing incubation and data marketing has been gradually completed. Since its establishment, Yongle Pictures has quickly established its status in the industry with many films, and in a short period of time has established a distribution network system covering 4 municipalities directly under the Central Government, 23 provinces, 5 autonomous regions, and more than 120 key cities across the country.

Yongle Pictures also relies on its own superior resources to cooperate with China Film Publishing, Hong Kong Sun Entertainment, HMV Digital China Group, as well as outstanding domestic and foreign film companies such as Universal, Paramount, Fox, Sony, and Lionsgate. At the same time, it works with partner companies to jointly develop Southeast Asian films and create a Southeast Asian pan-entertainment system.

Strong companies join forces to create high-quality IP

domestic films.

In the turbulent industry competition, Yongle Pictures adheres to the principles of "high-quality" and "professionalism" and has established in-depth cooperation with many large film companies such as China Film Corporation, Hong Kong Sun Entertainment, HMV Digital China Group, Centennial Pictures, etc., jointly develop high-quality film IP, and strive to create a unique new publicity model for the film and television industry chain, and then become a more professional film and television entertainment organization.

Among the films released on the same day, there was the police and bandit action genre film "Crazy Beast"(Director Li Zijun, producer Huang Baogao, Zheng Baorui, starring Zhang Jin, Yu Wenle, Wu Yue, Lin Jiadong, Wen Yongshan) and "Greedy Wolf"(Director Ye Weixin, starring Gu Tianle, Tony Jia, Wu Yue, Lin Jiadong); there is also a crime suspense film "Blizzard is Coming"(Director Dong Yue, starring Duan Yihong and Jiang Yiyan) and "Breaking the Game"(Director Lian Yiqi, starring Kwok Fucheng, Wang Qianyuan, and Liu Tao); there is also the hot-blooded youth film "Qinghe Man Gao"(director Jiang Zhuoyuan, starring Jing Tian and Ou Hao); and the action drama film "The Northeast Past's Love Song 1996" written and directed by Kong Ergou (starring Xia Yu, Hu Jun, Zhang Jingchu, and Wu Yue) and the comedy genre film "Brothers Don't Play Around" directed and starred by Gao Xiaopan (starring Gao Xiaopan, You Xianchao, Yu Shasha and Li Cansen).

"Brisby the Bear" has won the favor of major film festivals,

gathering the world's top companies to create the female version of "

The Expendables" In addition to the investment and promotion of domestic films, Yongle Pictures has also developed its film and television business overseas in recent years. The Hollywood film "Brisby the Bear", which is the main investment, was not only shortlisted for the main competition unit of the Sundance Film Festival, but also the closing film of this year's Cannes Film Festival Film Critics Week unit. The two appearances were unanimously recognized by global media and filmmakers, and their excellent reputation was also pursued by overseas film dealers. In the end, Sony Classics obtained the exclusive global cooperation rights of the film through guaranteed box office, plus box office and copyright sharing. The film was already profitable before it was released globally, making it a successful case of overseas investment in the industry. At the same time,"Blissby the Bear" was also successfully shortlisted for the main competition unit of this Shanghai Film Festival. With its strong reputation in many overseas film festivals, many industry professionals regard it as the winner of this Shanghai Film Festival. Hot movie.

After that, Yongle Pictures 'overseas investment has gradually expanded. A-list actresses from around the world are gathering to star in the action giant "The Expendables" is about to start. The film is once again led by "The Expendables" producer Ivy Lerner and is known as the female version of "The Expendables". Yongle Pictures has also invested in the final chapter of the Fall trilogy,"The Fall of the Angel", which swept the box office around the world. The original cast of Gerard Butler and Morgan Freeman has returned strongly and is about to give a new and shocking experience to audiences around the world. In addition, the action movie "The Final Score", written by the Lynch brothers and starred by Hong Kong movie star Zhang Zhilin, who joined forces with two tough guys, Pierce Brosnan and Dave Batista, has just been completed.

In 2017, Yongle will continue to make efforts to jointly promote many overseas films. Including "Terrorist Attack on Boston", adapted from the real events of the 2013 Boston Marathon bombings that shocked the world, directed by Peter Berg and performed by Mark Wahlberg, J.K. Simmons, Michelle Monahan, and Kevin Bacon,"Terrorist Attack on Boston" is about to hit theaters across the country. As well as the world's century-old classic fairy tale IP "The Wizard of Oz" series of animated films-"The Wizard of Oz: A Fantasy Journey to Oz", which first landed in China, will also meet with the audience during the summer.