Xinghe Interactive completed a 180 million RMB B+ round of financing to cross-border layout of animation, film, television and sports

Shenzhen Xinghe Interactive Technology Co., Ltd. has recently completed 180 million RMB B+ round financing, which is jointly completed by Yao Capital and Huayi Brothers. Huayi Brothers is both round An and round B investors.

original title: Xinghe Interactive, which aims at the sports mobile game market, has completed 180 million RMB B+ round financing. The next step is to go out to sea

Shenzhen Xinghe Interactive Technology Co., Ltd. has recently completed 180 million RMB B+ round financing. This round of financing is jointly completed by Yao Wei Capital and Huayi Brothers. Yaowei Capital is the new investor in this round, while Huayi Brothers is the company's round An and round B investors. Previously, Xinghe Interactive completed a series B financing of 125 million yuan in November 2016.

Xinghe Interactive was established in December 2013. its core business is focused on sports + mobile games, involving sports games, sports animation, sports film and television, e-sports events and other business sectors. It has game research and development brand time Machine Studio and Magic Bird Studio, publishes brand salted fish games, and set up e-sports competition platform last year (last year, it established Shanghai Gaojing Culture and Media Co., Ltd., a joint venture with Crazy Warfare Network and Mobile Domain Capital to create a global e-sports platform for college students-WUCG League), which will be held this year. At present, the team has more than 230 people and has released a total of 17 sports mobile games (a series of mobile games were released in the early days of its establishment), including "Best team", "Street Ball League", "the Dream of the Great Power of the Rabbit" and so on. The "Best team" mobile games launched in January 2016, the monthly flow has been maintained at about 20 million, and the cumulative flow has exceeded 250 million by March 2017.

after this round of financing, Xinghe Interactive will accelerate the process of internationalization. Represented by NBA star Wade, Street Ball League, the first self-developed (self-IP) basketball mobile game, will enter the North American market at the end of May after launching in China in October last year. Wei Dongdong, founder and CEO of Xinghe Interactive, said: "after the completion of the latest round of financing, we will invest in the sports game market and related industrial chains with the attitude and strength of all in, and accelerate the international progress of sports mobile games business while ploughing the domestic market."

as the first basketball mobile game company in China, Xinghe Interactive said that although sports mobile games are still subdivided in China, and there are not too many players participating in the track, from a global perspective, sports and mobile games are contents that do not have cultural barriers and are naturally suitable for globalization.

in addition to the internationalization of business, it will also make use of management resources to further improve the pan-sports entertainment ecology. Yaowei Capital has a complete business layout in the sports industry, and has previously invested in Postman Sports, which does sports IP transactions and marketing; it can help Xinghe Interactive upgrade the upper reaches of the industrial chain, such as providing the head IP of sports events, opening up domestic and foreign sports resources, and improving the pan-sports industry chain. In the downstream, we can take advantage of Huayi Brothers' channel advantages and rich operational experience to expand the way of realization; the synergy between upstream and downstream and strong capital blessing can also better erect industry barriers.

Wei Dongdong said, "after more than three years of development, Xinghe Interactive has established a leading advantage in the field of domestic sports mobile games distribution." Vertical ploughing in the field of mobile games is the biggest advantage of Xinghe Interaction. in the future, it will focus on sports categories with the most user appeal, such as football, basketball, tennis and so on. In addition to mobile games, in the ecology of pan-sports entertainment, Xinghe Interactive also has many businesses such as sports animation, sports film and television, e-sports events and so on.

from a strategic layout point of view, games are an important way to realize cash on the C side of the sports industry chain. With the rising tide of sports IP and the aura of traffic brought with sports itself, more players may enter in the future (after all, Weibo and Jinri Toutiao have also joined the battlefield of sports IP+ short videos). In addition to the time barrier, the acquisition capability of IP, the level of research and development, distribution channels, operation experience and the operation level of linkage integration are all important reasons that will determine the track leader in the future.

in terms of financing, the 125 million RMB round of financing by Jinke Entertainment, Huayi Brothers and Lanting Investment was completed in November 2016, and the A round of 10 million US dollars was completed in July 2015. investors include Huayi Brothers, Mobile Capital, Jinglin Investment, and gathering Capital; tens of millions of yuan of angel round financing was obtained in June 2014.

Edit: nancy