Landu Culture completed 55 million yuan Series C financing and will continue to work hard on large-scale network integration

recently, the reporter learned that the online female video content production company Landu Culture has completed more than 55 million yuan C round financing, invested by Dongfang Fuhai, Shengjing NetLian and the last round of Anzi capital investment.

the original title Landu Culture completed 55 million yuan C round financing: IP, the whole industry chain expansion, the second half of the network ensemble came

recently, the reporter learned that the online female video content production company Landu Culture completed more than 55 million yuan C round financing, invested by Oriental Fuhai, Shengjing NetLian and the last round of Anzi Capital.

Landu Culture is one of the few companies to run to the C round in the case of capital winter and the obvious effect of net content 28. Founded in 2014, the company has received 1 million angel round financing from thunderstorm capital and eagle fund, and round A financing of 10 million yuan from Qingsong fund and Rongzheng investment. In October 15, it completed more than 40 million yuan B round financing invested by Jinpu Mobile Internet Fund, and received tens of millions of yuan B + round financing from Amway Capital in 2016. For Landu Culture, which started from women's short videos, the company has maintained a fast financing pace.

the main short video program in the early days of Landu Culture is "late Night Honey talk". The company started from the earliest female PGC short video "late Night Honey talk", and then upgraded to live network ensemble and e-commerce live broadcast. I have made "Please" with QQ Xuanwu. Fans "live network ensemble, as well as" Jiuniu and Erhu "e-commerce live broadcast in cooperation with Tmall. The company recently launched "Love in talk", which is the first large-scale network ensemble of PGC live broadcast + recording broadcast in Landu culture. According to the expression of founder and CEO Lu Tingting, this is the first PGC network ensemble made by the company with IP + whole industry chain expansion.

strong > IP and the whole industry chain / strong >

the 2016 live network battle is considered to have entered the second half. Yuan Chengjie's durian Entertainment, village head Li Rui's happy village head and Mu Shi Tiancheng, as well as Daodao Weichen and No. 11 Media, have cut into the field of live network ensemble based on their own advantages. Lu Tingting believes that the characteristic of the company's programs is to cut in from the perspective of women's topics, and to control the content in terms of rejuvenation and online influence. The new online variety show "Love in talk" will focus on IP competition strategy, introducing star hosts and "little fresh meat" male stars to join, and will expand to the whole industry chain of artist brokers, online dramas, movies and surrounding e-commerce in the future.

"at present, many domestic network integrated manufacturers still stay at the level of production cost as the main profit point, and to seek the outbreak also need to make a breakthrough in the large network ensemble to create their own IP." Lu Tingting told reporters that Landu culture has laid the foundation for the company's entry into large network ensembles from women's short video exploration to live network ensemble and live e-commerce in cooperation with the platform. In the Internet content production company's jianghu, hit IP, become the next "Miwei Media" is everyone's common goal, and Landu Culture after two years of trying, to build IP is the focus of the company's future development.

Landu Culture believes that IP is to create the core value of content, and take this as the core to train artists, do extended products, topic plot and CP expansion. Take "Love in talk" as an example, the company will take it as the focus of IP building, and will do more seasons in the future, and continue to expand on artists and online drama IP.

strong > multiple content lines go hand in hand / strong >

at present, Landu Culture's product lines still include live e-commerce, vertical PGC content and large-scale network ensembles.

Lu Tingting said that the company will not seek individual breakthroughs, but will develop comprehensively in the above areas. "Live e-commerce maintains a certain cash flow for the company, vertical PGC is a direction for the company to explore the subdivision of female themes, and large-scale network ensemble is the focus of Landu culture in the future." At present, the company has cooperated with Ctrip, Tmall and other e-commerce platforms, and will cooperate with more e-commerce platforms in the future to expand its own e-commerce live broadcast field. The vertical PGC includes fitness, makeup, clothing and food, etc., and continues to explore the expansion of content production and cash.

in Lu Tingting's view, although e-commerce programs can maintain a certain cash flow for the company, it is difficult to form a popular style. The content is based on the attribute of shopping guide, and the audience is very limited (do not rule out the development of technology, the experience of live broadcast software to strengthen tob toc to do better, and the possibility that there will be popular styles in the future). Therefore, on the basis of live e-commerce, the company will continue to explore the development of large network ensembles.

Lu Tingting told 36 Krypton that the goal of Landu culture is to be an empire of women's content. In the future, the whole will integrate toB toC to drama, artist brokerage and paid content, and integrate the whole industry chain. In the future, programs will be built more from the perspective of the market and audience, and do more expansion in production and commercialization.

at present, the company has also set up a Landu incubation fund to incubate more good IP, and has invested in an artist company and a comedy content incubator. The company will also invest in screenwriters, artist companies, marketing companies and production companies to open up and down the industrial chain to form a collectivized pattern.

Edit: nancy