Domestic documentaries are moving forward steadily, and the basic pattern of the industry has been formed

In 2016, the total annual production investment of Chinese Documentaries was 3.47 billion yuan, and the total output value exceeded 5.2 billion yuan, with a year-on-year increase of 15% and 12% respectively. Professional record channels and satellite TV channels broadcast about 77600 hours of documentaries throughout the year, an increase of 1.6% year-on-year Original title: domestic documentaries move forward smoothly

the anti-corruption documentary "always on the road", which has a considerable audience rating and has more than 600million Internet hits, forms a sharp contrast with the scenes of some once powerful and powerful figures - Zhou Yongkang, Bai Enpei, Zhou benshun, Lu Xiwen, Li Chuncheng and others who bow their heads and confess their guilt and regret, and their previous images of laughing and instructing the country, Government officials and ordinary audiences were deeply shocked. This is the first time that the "big tiger" image has appeared in a documentary since the fight against corruption. This documentary has become one of the most popular documentaries in 2016. It is a demonstration of the achievements of anti-corruption and a major success of reality documentaries in recent years

according to the survey of the research group of "China Documentary Development Research Report 2017", the total annual production investment of Chinese documentaries in 2016 was 3.47 billion yuan, and the total output value exceeded 5.2 billion yuan, an increase of 15% and 12% respectively year-on-year. Professional record channels and satellite TV channels broadcast about 77600 hours of documentaries throughout the year, an increase of 1.6% year-on-year

recently, what valuable development tracks have domestic documentaries left for themselves

the anti-corruption documentary "always on the road", which has a considerable audience rating and more than 600million Internet hits, makes a sharp contrast between the scenes of some once powerful and powerful figures - Zhou Yongkang, Bai Enpei, Zhou benshun, Lu Xiwen, Li Chuncheng and others who bow their heads and confess their guilt and regret, and their previous images of laughing and instructing the country, which deeply shocked government officials and ordinary audiences. This is the first time that the "big tiger" image has appeared in a documentary since the fight against corruption. This documentary has become one of the most popular documentaries in 2016. It is a demonstration of the achievements of anti-corruption and a major success of reality documentaries in recent years

documentaries are a mirror, leaving the wind, frost, rain and snow of the world, sighing or laughing. According to the survey of the research group of "China Documentary Development Research Report 2017", the total annual production investment of Chinese documentaries in 2016 was 3.47 billion yuan, and the total output value exceeded 5.2 billion yuan, an increase of 15% and 12% year-on-year respectively. Professional record channels and satellite TV channels broadcast about 77600 hours of documentaries throughout the year, an increase of 1.6% year-on-year

recently, what valuable development tracks have domestic documentaries left for themselves

strong > the basic pattern of the industry has been formed. / strong >

Professor Zhang Tongdao, head of the research group of the 2017 Research Report on the development of Chinese documentary and director of the documentary center of Beijing Normal University, believes that at present, Chinese documentary has formed a basic pattern with professional channels and satellite TV Comprehensive channels as the main force and new media as the power

as the four professional documentary channels, CCTV record channel, Shanghai Documentary Channel, Beijing Documentary Channel and Golden Eagle documentary channel are still the core driving force for the development of the industry, but other CCTV channels and provincial satellite TV channels are playing an increasingly important role. Professional documentary channels constitute the main force of Chinese Documentaries and are in a leading position in brand influence and market development. However, due to the late establishment and short launch time of professional channels, they still face the dilemma of survival and development. Brand building, communication power improvement and market-oriented operation are the top priorities. Other CCTV channels and provincial satellite TV channels constitute the second camp of documentaries. Although they broadcast a small number of documentary programs, their strength cannot be underestimated

Zhang Yaxin, a professor at the Communication University of China, believes that Shanghai Documentary Channel, Beijing Documentary Channel and Golden Eagle documentary channel are not in the explosive state of development as they were in the early days of broadcasting. "The development of Chinese Documentaries is not like China's economic development is rising in a straight line, one step a year, but a spiral development." She said. Zhang Tongdao summarized the development trend of Chinese Documentaries since last year as "moving forward smoothly"

strong > New Media challenges are aggressive / strong >

Zhang Tongdao pointed out that new media challenges and audience aging are common problems faced by global documentaries at present. BBC, NHK, discovery group and National Geographic Channel have successively adopted blockbuster strategies to open up new media space and attract young audiences. The self-made programs of new media have begun to work. Their works show that new media can make and broadcast successful documentaries by relying on their own resources. For example, the legendary experience of Youku's self-made "great craftsman" and "I repair cultural relics in the Forbidden City" which is popular in station B and made into a film shows that the Internet is easier to find an accurate audience than TV

however, Zhang Tongdao believes that this does not mean that TV is dying. TV still has strong communication power and influence. The integration of TV and new media will open up new space for documentaries. Through the cooperation between TV and new media, programs such as "pondering Shunde" and "heirs" have not only created cultural influence, but also transformed into market driving force

a few days ago, the natural documentary "pulsation of the earth 2" set a viewing record when it was broadcast by the BBC in the UK. The production list of this documentary includes Tencent, China's leading new media company. This is the first time that BBC has cooperated with new media. The film, broadcast on Tencent video, has also become the documentary champion of China's online communication with 760million times

"new media has a certain market space, but there is no final conclusion on how to position it. So far, no mature market profit model has been found." Zhang Yaxin told reporters that many front-line staff even felt that the new media space had shrunk slightly recently, "as for how to change in 2017, it is full of expectations"

strong > there are highlights in reality documentaries / strong >

the recent content characteristics of Chinese Documentaries can be summarized by Zhang Tongdao as follows: thick ink and heavy color depict red culture, exquisite work to create history and culture, and dusty records of social reality

major themes are one of the characteristics of Chinese Documentaries. In 2016, coincided with the 95th anniversary of the founding of the Communist Party of China and the 80th anniversary of the long march of the Red Army, a number of commemorative works came into being: the road to dream, the Communist Party of China facing the world, rebirth, a book to the future, the long march, the Red Army is not afraid of the difficulties of the expedition, the chronicle of the Long March, the long march that shocked the world, the long march of Bo Fuli, etc., with the same theme and a new angle, In particular, the international perspective and the involvement of international teams provide a new attempt for the expression of the red theme

"the Belt and Road" national strategy is also a major theme of documentaries in recent years. "The the Belt and Road", "crossing the maritime Silk Road" and "maritime Silk Road" explain the national theme from different perspectives. Industry experts believe that these documentaries "put the grand theme on the ground and shoot people's life and destiny. What these ordinary people pursue is a common dream: civilization and prosperity."

Confucius, Kung Fu Shaolin, the inflection point of history, from the first emperor of Qin to the Emperor Wu of Han Dynasty, the four treasures of Chinese study, heirs, etc. tell the power of Chinese traditional culture in different ways; In real society, there are rich and complex faces in works such as the world of men, students, craftsman spirit, great craftsman, craftsman in Shanghai, great craftsman, etc. The staggering world, which describes the winding process of divorce after Yu Xiuhua, a female poet with cerebral palsy in rural areas, became famous, won the jury award at the Amsterdam Documentary Festival in the Netherlands

in addition to "pulsation of the earth 2", another film about animals, "we were born in China", achieved great success in Chinese cinemas. This film, jointly produced by SMG Shangshi film, Disney film and Beijing Universal art and motion pictures, tells the story of China's rare animals, giant pandas, golden monkeys and snow leopards. Another "the power of nature", which shows rare animals such as Tibetan antelope, snow leopard, wild yak and gibbon, also shows the confidence and power of China's nature documentary to move forward at a high level

another noteworthy phenomenon is that in recent years, the internationalization of documentary production and broadcasting has become the norm, and a number of Chinese and foreign Co productions are extraordinary, such as Chinese New Year - the world's largest event, the story of China, Confucius, the amazing secret of the mausoleum of the first emperor of Qin Dynasty, the rise of the Silk Road, smart China, etc

Zhang Yaxin believes that since last year, newly created documentaries with historical and natural themes have indeed not appeared works that are dazzling and familiar to people. However, judging from the works recently exhibited in the documentary unit of the Beijing International Film Festival, documentaries have made many valuable explorations, such as real-life documentaries such as birth gate, mirror, China's van Gogh and so on. "Although the number is not many, the quality is more shocking and more direct than some documentaries that pay attention to aesthetics and art. These are the highlights of recent documentary production." She said

strong > lack of talents restricts industrial development / strong >

Zhang Tongdao pointed out that insufficient market power and lack of talents are still important problems restricting industrial development. Documentary talents have a long training cycle, high requirements for comprehensive quality, and face the talent competition in the new media industry. The content production capacity between channels actually tests the overall professional strength of documentary talents. Therefore, in recent years, all channels have attached importance to the construction of documentary talent team, and focused on building an international and professional team

Zhang Yaxin believes that as China's documentary market becomes more stable and mature, the industry hopes to inject more capital to stir up the pattern of China's documentary market. For example, Dongshan documentary Town, which was launched last year, expects domestic capital injection to "fight a path of blood", so that documentaries can see hope, cultivate the market, go global, and attract more young people to documentary creation

editor: Nancy