Apple acquires music documentary film rights to continue to influence the world in the film and television field

Apple was once an innovator in the music field, bringing a revolution to global digital music, and Apple is now about to have a greater impact in the film and television field.

Original title: In order to promote Apple Music, Apple continues to acquire exclusive music film and television copyrights.

Original film and television dramas were once a blank for Apple, but for the sake of Apple Music's market competition, Apple officially entered this field. According to the latest news from foreign media, in addition to investing in the production of film and television works, Apple has also begun to expand the purchase of copyright for movies and TV dramas. Recently, Apple has made another success.

According to the US financial news website CNBC, a few days ago, the Tribeca Film Festival was held, and a documentary related to musical artists "Clive Davis: The Soundtrack Of Our Lives" was released, and Apple has acquired the copyright to this film.

Chris Perkel, the film's director, confirmed the news on Social networks. He said that Apple was once an innovator in the music field, bringing a revolution to global digital music, and Apple is now about to have a greater impact in the film and television field.

According to reports, the protagonist of this documentary is Clive Davis, a well-known music producer in the United States. He has helped many well-known singers embark on the path of acting, including Whitney Houston, Bruce Springsteen, etc.

The specific price and agreement for the acquisition of exclusive copyright are not yet known. According to previous rules, Apple has been acquiring exclusive film and television rights for Apple's Music client.

It is worth mentioning that Apple executives have always emphasized in the past that film and television content broadcast in Apple Music will mainly focus on themes such as music and technology. Previously, Apple has broadcast exclusive content including Taylor Swift's "1989 World Tour" documentary,"Carpool Karaoke", the competition reality show "Software Planet", etc.

Unlike film and television giants such as Amazon and Netflix, Apple entered the original film and television field not by launching a separate monthly subscription video service, but by promoting the development of Apple's music business.

In the music streaming industry, Apple is a latecomer. The latest data shows that Apple Music has gained 20 million paid members, which means that Apple can earn US$200 million in monthly revenue. However, unlike smartphones and operating systems, music streaming services around the world are seriously homogeneous. Each company has signed copyright agreements with several major music giants around the world, which can basically provide online on-demand 40 million songs. In terms of music content, Apple Music has no unique advantage.

In terms of service models, Apple Music faces some disadvantages. For example, represented by Spotify, music service providers generally provide free services and paid membership services. Advertisements are inserted into the free service. This service can also encourage more consumers to try listening to music online. However, Apple Music does not provide free services, and only members are paid for $10 a month.

Therefore, Apple hopes to use original film and television content to enhance the appeal of Apple Music and encourage more iOS users to register as members. In addition, Apple has also obtained exclusive rights to a few songs, but the exclusive advantage of music copyright is not obvious, and the music industry generally opposes the exclusive copyright model, believing that it harms artists 'income.

When it comes to the production of movies and TV dramas, Apple is a layman. According to foreign media reports, Apple has recently begun to make frequent contact with Hollywood, including Sony Television, Paramount Pictures and other companies. Apple may hope to obtain some exclusive copyright content for movies and television.

Some people also said that in addition to purchasing exclusive rights, Apple will not be ruled out directly acquiring Hollywood film companies. However, this deep involvement in media content deviates from Apple's historical positioning as a technology company and is relatively unlikely.

From history to the present, Apple remains a technology company. As all hardware sales began to decline, Apple also began to learn from other peers. In terms of autonomous driving, augmented reality, machine learning, and artificial intelligence, Apple has not personally involved in the production of media content.

In addition, in the past, Apple relied on the iTunes Music Store model to bring a huge revolution to the global music industry, but Apple has never entered the production of music albums or singles, nor has it developed music artists.

Apple executives have also said in the past that in the field of original film and television, Apple will not take big actions, only make small noises. The main purpose is to promote Apple's music services. Apple will not become Amazon, Netflix and Hulu in the production of film and television content. competitor.