The box office advanced to the previous domestic film ranking top12? The road of online movie Nuggets opens
< span > Qi Tian Da Sheng · the city of demons < / span >
recently, a box office list has been popular on the Internet. In 2017," war wolf 2 "created a box office of 5.6 billion, which made the world feel the huge size of the Chinese film market. What is exciting about this new list is that an online movie," Qi Tian Da Sheng · the city of demons "successfully ranked among the" billion yuan "as a dark horse Club, this is not a "championship" in the traditional sense, but a "zero" breakthrough in online film, which also encourages online film practitioners
it is understood that this online film with a box office distribution of 40.35 million will be able to equal a film with a box office of 120 million if it follows the practice of 3:1 distribution of cinema films to producers. Looking at the domestic cinema films on the list, there were only 12 films with more than 120million in the first half of the year
from desolation to prosperity, online film ushered in an explosion period < / strong >
in 2014, online film was born. In just four years, the online film market showed explosive growth. After the brutal growth, is this explosive growth accidental or inevitable
in early online movies, the plot tends to be a single expression of yellow, bloody and violent. In July, 2012, the former State Administration of radio, film and television and the state Internet Information Office jointly issued the notice on Further Strengthening the management of online audio-visual programs such as online dramas and micro films, which clarified the management policy of "self review and self broadcasting" of online dramas, micro films and other audio-visual programs by broadcasting institutions, purified the network environment and provided favorable conditions for creators. From a single Taoist and demon hunting theme, to now, there are many good works in the market, such as science fiction, fantasy, love, action, martial arts and other multi-dimensional works, such as kelp, soul ferry to the yellow spring, and Huang Feihong's heroes of the north and the south, which have a good reputation and box office. At present, there are more than 1000 online movies online every year, which is four times that of cinema movies. The diversity of content and theme selection has become a new trend in the industry
on the other hand, it is also an obvious phenomenon that the investment is increased and the production cost is upgraded. At the beginning of the birth of online movies, the production cost of 200000 to 300000 was already a "huge sum", and the shooting equipment was no lack of mobile phones or simple DV. Image quality slag seemed to have become a synonym for it. The current investment amount of several books was stable at 300 to 15 million. In terms of cost, it was enough to create a work with excellent samples and public praise like "the genius gunner", which has become an inevitable trend to produce excellent content for the audience
the market is favorable for platform support, and the network market has broad prospects. < / strong >
with the advent of the era of video payment, the payment mode of video websites has been continuously advanced in the process of practice, and finally a set of perfect member payment mode most suitable for video websites at present has been derived. According to the member data released by major platforms, at present, the number of paid members of Chinese video websites has reached 150million, and the current online video payment market has exceeded 20billion, and it is developing rapidly with an annual growth rate of more than 60%. With the emergence of more good content, a new record of the box office is just around the corner. Online cinemas have been initially formed, and the data show that it is expected to reach 1/10 of the box office of domestic films by the end of the year
at the same time, the accounting system of the platform is becoming more and more clear. You can see the most transparent accounting details in the cat's eye real-time box office list and the monthly list of the platform. In addition, the platforms have introduced various support plans, whether it is iqiyi's "Yunteng plan", Youku's "Hao plan", or Tencent's "Biyi plan", and so on. Working together with creators, they have brought more confidence and strength to the entire market
in the past two years, there has been no lack of large-scale production of high-cost online movies, striving to promote the development of online movies to a high quality and high level. The era of super online film has arrived, and there is still a lot of room for improvement in the future. It is a long way to go to practice the road of high-quality content, and it also has a greater imagination