FAW Toyota's marketing magic weapon joins hands with the movie "Midnight Taxi"

On December 23,"Midnight Taxi", the only suspense love movie in the Christmas and New Year series, held its premiere ceremony in Shenzhen and was released simultaneously in the mainland and Hong Kong. In addition to the co-starring Hong Kong movie star Chen Xiaochun and mainland actress Deng Ziyi, what is particularly interesting is the special protagonist FAW Toyota Corolla Taxi, which has a high appearance rate in the film. As the first taxi model to be implanted in movies, Corolla Taxi has created a new model of film marketing in the domestic taxi industry, adding to its booming sales.

In fact, long before the film was implanted, Corolla Taxi relied on its strong comprehensive advantages to break the pattern of old taxis dominating the world in China for many years. From its launch in June 2007 to the end of 2009, Corolla Taxi has entered the Chinese taxi market for two and a half years, and has entered more than 30 cities including Tianjin, Shenzhen, Harbin, and Jinan, achieving large-scale operations. Analysts in the taxi industry believe that the rapid rise of Corolla Taxi is inseparable from the three magic weapons of brand power, product power and marketing power.

Embedding cars as important props into movies is a new round of marketing innovation carried out by Corolla Taxi, which helps more people appreciate the unique charm of Corolla Taxi, and even affects passengers 'interest in choosing taxis to some extent. The tendency to continue to expand its influence in the domestic taxi market. This effect is also conducive to the further promotion of Corolla taxis in domestic cities. With the help of the New Year movie, Corolla Taxi's performance in 2010 is even more worth looking forward to.