in Fan Yibai's view, the popularity of TFBOYS largely depends on the output of high-quality content. "the songs of" Youth training Handbook "and" the Great dreamer "are loved by fans because they touch the pain point of the market, the spread rate is fast, and the flow is high." However, whether to be a domestic men's team needs more drooling songs, more high-quality works of the Korean men's team, or more domestic originality, the industry is still in the early stages of exploration. "only through content trial and error at a higher frequency can we test the heat and feedback of the market, find out the positioning and main direction of the men's team, and seize the target market." In this regard, Fan Yibai revealed that Platinum Culture has a huge music library through cooperation with IP of CJ eBay M in South Korea, which can support X-TIME to produce excellent different styles of music content with high quality and high frequency.
III. Lack of mature exposure system and industrial chain
as Japan and South Korea have a set of mature exposure system and industrial chain in idol packaging, production companies can plan the promotion process of idol groups in the early stage. During the publicity period, you only need to conquer the TV station, and there are not many other branches, and many Japanese and Korean men's groups even have their own ensembles before their debut. While the domestic market is too large, in television stations, video websites, subdivision APP and other channels, how to carry out the initial exposure of the men's team, Fan Yibai frankly said is a sweet annoyance: "although there are many channels, but most of them lack tolerance and support for new idol groups, and it is difficult to say which channel is the most effective at this stage." On this point, Fan Yibai said that the advantage of X-TIME is that it will have its own theater, focus on the theater fan economy model, and have its own strong autonomy in exposure and popularity.
strong > how to make the "nucleus" of fan economy from scratch / strong > when he worked at SNH48, Fan Yibai delved into a whole set of idol formation ideas put forward by Qiu Yuankang. In his view, the most successful thing about AKB48's "face-to-face idol" concept in the process of localization is to provide SNH48 with a "nucleus" of fan economy. "SNH48 learned AKB48's theater mode, team and competition mode, and fan economic carrier represented by student writing on the basis of nucleus. On this basis, the Chinese team has also developed an online system for fan clubs and a chapter-switching system for theater viewing, so it is half learned and half improved. " when dealing with fan conversion, one of the inherent advantages of SNH48 is that it can directly transplant AKB48's song resources and attract a group of die-hard AKB48 fans to "join the pit" at the beginning of its establishment. In Fan Yibai's view, the biggest difference between operating X-TIME and operating SNH48 is that the nucleus of fan economy has to go through a production process from scratch. the biggest problem in the early days is how to get the nucleus out. It doesn't necessarily need a large number of fans. It just needs a small reservoir that allows me to import the fan economy game into it. All we do now is to get this basic number of people, which depends on content output, offline activities, and our campus travel. "
the greatest value of fan economy lies in competition and ranking, allowing members to compete all the time after joining the group. "just like our MV this time, not all the signing members can go to MV, only seven people can do it. Who can be the first batch of unit to be put on the market, and the others are just trainees, which involves competition. In unit, who is the C position is also a competition. "
on the basis of inheriting Japanese cultivation, Platinum Yi also draws lessons from the operational experience of SNH48 in the way of ranking frequency, upgrading and downgrading, and carries out localization improvement at the same time, trying to find a way to develop idols that are more suitable for domestic fans. One of the major moves of Platinum Yi this year is to open up an exclusive theater for X-TIME by the end of the year. On the one hand, theater tickets can bring stable cash flow, on the other hand, it is also a way to hatch the nucleus and lock in the core fan circle. as the first theater "controller" of SNH48, Fan Yibai has rich experience in theater operation. In his view, the theater is not only a place to nurture the sense of ritual and experience of fans, but also becoming an inseparable carrier of large domestic idol groups. in the game of fan economy, there is a hierarchical concept among members. The trainees below may not even be able to enter the theatre, but with the support of fans and the efforts of members, a group of people can enter the theatre. Among the members of the theater, some better people will jump out of the theater and into a higher level such as film and television. " but with regard to the increasingly competitive domestic idol men's group market, Fan Yibai firmly believes that only by continuously producing excellent music works of high quality and high frequency can we really seize the fan highland, continue to expand the number of fans, and firmly grasp the hearts of fans for a long time, and this is the core advantage of platinum-rich culture. Edit: mary