Netflix has hired former global executives to continue promoting online and offline "same-day releases"

Online video-on-demand giant Netflix, which plans to release a surprising 30 original films this year, has just hired former Universal Pictures executive and well-known producer Scott Stubb to run its film division.

Stubbo, who has produced films such as "Teddy Bear","Break Up between Men and Women" and "Identity Thief", will undoubtedly bring more benefits to Netflix, which is hoping to use its films to resonate with nearly 100 million subscribers around the world.

"Stubb has a reputation in the film industry. His groundbreaking work and strong talent relationships will help Netflix accelerate its original film career. We are now entering a new stage of using top directors, actors and screenwriters to contribute global productions to the film industry."

Netflix is always a step behind in the movie industry. Ted Sarandos, director of content at Netflix, said in December last year when asked about the low number of movies being viewed on on-demand platforms: "Anyway, we really only have a third of the views coming from movies." Sarandos believes that if a movie does well at the box office and then moves to an on-demand platform seven to 10 months later, it doesn't create much value. "If you're interested in a movie, you've already seen it by then."

Sarandos said that Netflix was "happy" to get the rights to some of these movies, but audiences were not particularly enthusiastic. He hoped that Netflix could produce original movies that people would go to theaters to watch, and Will Smith's new film "Light Spirit" was a huge attempt by Netflix to bid $90 million. "Light Spirit" is a police and gangster film set in the real timeline but containing fantasy elements such as orcs and elves.

"Light Spirit" is Netflix's most-invested blockbuster movie to date. The value of the purchase contract has far exceeded the $6000 Netflix paid for "Machines of War" starring Bla DePitt, which is also a movie that has not yet been released.

Now, with Stubaugh at the helm of the film division, Netflix's film ambitions should expand beyond just independent films that have won some critical reviews at the Sundance Film Festival, but we still need to see whether Netflix can break the deadlock between itself and the theater industry, which may be related to its long-term success or failure path.

Netflix's "same day release" principle means that the same movie will hit Netflix and major theaters at the same time, which means that the box office of films like "Light and Spirit" may be limited. Companies such as U.S. theater giant Emperor Entertainment Group have publicly condemned Netflix's strategy, and some of Netflix's previous movies have actually had very small theater views.

Editor: yvette