Xingyi Cinema has built 100 stores in 5 years, constantly adjusting and improving designs, and wants to go international

The steady stream of newly opened cinemas contributes a lot to the number of screens, including many rising stars, such as Xingyi Cinema, a subsidiary of Xincheng Group. In an era of intense theater competition, Xingyi Cinema plans to achieve a layout of 100 stores within 5 years. What is its confidence? In this regard, the reporter tried to explore.

Original title: How can Xingyi Cinema build 100 stores in 5 years?

The 89th Academy Awards that have just passed have caused a wave of screenshots due to the "awards failure"."Wolverine 3", which was released only last week, successfully attracted the public's attention. It has grossed 415 million yuan in box office in six days. The degree of attention and development trend of the "movie" are still improving.

At the same time, the intensity of industry competition cannot be ignored. Data shows that in 2016, China's annual box office was 45.7 billion yuan, an increase of only 3.37%, but the number of screens in the mainland still maintained brutal growth. In 2016, my country added 9552 new screens, an increase of more than 30%. At the end of the year, it surpassed the United States with a total number of screens of 41,000, becoming the country with the largest number of movie screens in the world.

It is worth mentioning that a steady stream of newly opened cinemas contribute a lot to the number of screens, including many rising stars, such as Xingyi Cinema, a subsidiary of Xincheng Group. In an era of intense theater competition, Xingyi Cinema plans to achieve a layout of 100 stores within 5 years. What is its confidence? In this regard, the reporter tried to explore.

The original CGV strategic design leader joined in line with international standards

. In early March, Shanghai Xingyi Cinema Management Co., Ltd. welcomed another deputy general manager, Chen Xuekun, who is mainly responsible for managing the design and engineering departments.

The reporter learned that Chen Xuekun was originally the general manager of CGV's strategic design. He had led the planning, design and construction of more than 50 CGV studios such as Beijing Yidiang Port, Chengdu Longhu Jinnan Tianjie, and Qingdao Vientiane City, laying the foundation for CGV Studios in cinema design. Industry benchmark status.

His joining is also an important step for Xingyi Cinema to move towards quality cinemas and integrate with the international community.

"There are many film brands on the market, but not many really good brands. It is not easy for Xingyi Cinema to open 6 in one year. In addition, Xincheng Holding Group has invested a lot in this, which is for me personally. It is a good opportunity." Asked why he joined Xingyi Cinema, Chen Xuekun replied.

At a time when experience commerce is prevalent, quality is an important factor in cinemas attracting audiences. Chen Xuekun thinks further. His goal is to push Xingyi Studios to the international market and align with the international market.

In this regard, Chen Xuekun further said: "Consumers in cities such as Beijing, Guangzhou and Shenzhen, Chengdu and Hangzhou are accepting international culture more and more, and travel more and more abroad. They are cities that must be stationed in. We hope that Xingyi Cinema can bring them something different and be in line with the international community."

Continuous adjustments and improvements. In 2017, it is planned to open 14 new stores

. On the one hand, the growth rate of movie box office is slowing down, and on the other hand, the number of theaters is constantly increasing. There is no doubt that movie theater brands are facing tremendous pressure.

Regardless of the quality of films, cinemas can attract audiences, which is mainly related to the space, environment, sound, viewing experience, and service attitude of the theater, and they are indispensable. The environment of the theater determines whether the audience is willing to enter the cinema.

In this regard, Xingyi Cinema has made a lot of efforts. On October 28, 2016, Wuyue Plaza in Haikou New City opened. As one of the main stores in the project, Xingyi Cinema was personally designed by the famous Asian designer Mr. Cai Mingzhi. It uses the "blue screen" in movie special effects as the main design color. It is also the first modern light luxury cinema in Haikou with IMAX and D-BOX dual special effects cinemas, bringing a different audio-visual experience to the audience.

Immediately afterwards, five movie studios in Shanghai, Chengdu, Nanchang, Jintan and Anqing opened one after another and created their own themes. For example, Chengdu Xingyi Cinema has cars as the theme, Nanchang Xingyi Cinema has environmental protection themes, and Anqing Xingyi Cinema has Huangmei Opera as the theme.

However, Xingyi Cinema, which pursues high quality, is not satisfied with this. Chen Xuekun said frankly that no cinema can meet the needs of various consumers 100%. The six Xingyi cinemas that have already opened have some shortcomings in terms of mobile lines, comfort, and viewing quality, and will continue to adjust and strive to do better.

Specific to the environment and design style, Chen Xuekun told Yingshang.com that Xingyi Cinema will be different from the modern-style Paragon and the industrial-style CGV. It will create a more comfortable environment in a modern and classical style, and will be based on the project positioning and Different surrounding environments will make some changes to the product line, hoping to bring different enjoyment to the audience.

In the view of Mr. Wang Zheng, general manager of Shanghai Xingyi Cinema Management Co., Ltd., Chen Xuekun is talented and full of energy. He has nearly 20 years of rich experience in professional commercial design and construction. He will definitely be able to lead Xingyi Studios to create high-quality and tasteful works for various projects.

It is reported that Xingyi Cinema started strategic cooperation with IMAX as early as May 2016 and plans to build 100 high-end theaters in five years to win the hearts of the audience with advanced technology, good movie-viewing experience and high-quality services.

"In 2017, Xingyi Cinema will open 14 stores and another 20 stores in 2018. By then, Xingyi Cinema will have a higher and higher proportion in the market." Chen Xuekun said this.

Editor: Nancy