Gao Fei, President of LeTV Video, sent a letter to all employees: Pay film membership business and advertising business will be opened up

Letv Video President Gao Fei released a full letter today. The letter announced that Letv ushered in the third organizational change, that is, the implementation of Letv video business end-to-end full value chain management profit and loss main responsibility, and Letv video president Gao Fei will be Letv video end-to-end business profit and loss first responsible person.

original title: Letv Video President announced organizational change

Letv Video President Goofy released a full letter on the afternoon of the 5th. The letter announced that Letv ushered in the third organizational change, that is, the implementation of Letv video business end-to-end full value chain management profit and loss main responsibility, and Letv video president Gao Fei will be Letv video end-to-end business profit and loss first responsible person.

the letter from the whole staff also revealed that Letv will get through Letv's video payment film and television membership business and advertising business. Goofy then announced three major directions for its next development: the first is to increase the layout of content, and the second is to "produce + self-made" over 70% of the budget; the second is to divide the age group for user operation; and the third is to launch the Content Open Eco strategy to create an open content ecological platform.

according to the reporter's statistics, this is the third organizational change carried out by Letv within a month after Jia Yueting's letter was released. The first major organizational change is the establishment of "Letv Ecological sales and Service platform (China)" under the smart terminal business group (China). Zhang Zhiwei, former head of Letv Ecological O2O and LePar (China), was appointed President of Letv Ecological sales and Service platform (China). The second is the appointment of Gao Jun as the president of Letv Holdings Asia Pacific and LeEco Hong Kong CEO, who is fully responsible for the overall operation, management and performance of LeEco Asia Pacific and Hong Kong.

and this adjustment to the ecological Letv video also confirms what Jia Yueting said in the full letter before, that he will devote more energy to Letv's video.

strong > the full text of the letter is as follows: / strong >

all friends of the Letv video

Last Friday, everyone received the new organizational structure adjustment of BG. For us, it is a new start, and I would also like to take this opportunity to talk to you.

some time ago, Ang Lee directed Billy. Lynn's halftime was released, experimenting with the top configuration of 3D+4K+120fps for the first time, and many wondered why an international master with many awards would take a risk at the age of 62. It is recommended that you have time to see this movie, especially to feel the top match, because it is an advanced attempt and is not accepted by most people in this era, because they can't see the future.

for mixed comments, director Ang Lee said, 'you can hate this film, but please don't reject 120 frames of new media.' although it's hard to change people's habits, I'm too curious. I'm no longer young. I don't want to wait,'he said. 'with a movie dream, no matter how difficult it is, it will only be a pleasure.

this reminds me of the first TV series, Legend of Miyue, produced with 4K, the first online drama to create miracles, the promotion of the Crown Princess, and Letv, who has recently been at the forefront of the storm.

in fact, those who can't hear the music think the dancers are crazy.

recently, you must have received all kinds of "greetings". Perhaps there is a Mexican proverb in reply: "they tried to bury us, but they didn't know we were seeds."

with the gradual completion of Letv's ecological layout, we have entered the second stage of Letv's ecological strategy, in which the most important thing is to recover fist and accumulate potential energy. Letv Video, as the ecological starting point and foundation of Letv, has formed a mature system and style of play in the operation of the whole industry chain based on IP, and will play a more important role in this period, providing a stronger driving force for ecology and driving ecology into a new outbreak period through strong content and strong cash-out ability.

therefore, after careful consideration at the company level, the new round of adjustment of the organizational structure of BG has been completed, and the management system of both members and sales has returned. After the new adjustment, Letv Video will completely get through to maximize the value of all ecological content and products; it will also be more conducive to our integrated thinking, so as to make strategic choices that are more beneficial to the company. it also gives us more confidence and strength to go to the battlefield.

this is a change that has been advanced, tension and haste are inevitable, and change is bound to be accompanied by some labor pains. But do not dare to take risks, is the greatest risk of this era, do not be sense of security slaves, the opportunity to create a new world. And we will try our best to provide you with a more suitable environment and greater space for development, so that everyone can give full play to their strengths and create greater value.

We are experiencing an important moment in Letv's video history, and we have also got the best opportunity. Everyone's efforts will become an important stroke in Letv and even in the history of the industry. After the adjustment, we will face the dual challenges of major changes in the company and increased competition in the industry, which is not easy or even difficult, but the immutable days are boring, aren't they? In a world that knows nothing, there will be surprises if you go on.

since we can take the lead in purchasing copyright and making a profit in video websites, we currently have a reserve of 150000 TV dramas, 80000 anime episodes and 5000 movies, making it the largest Internet film and television resource library and sports copyright database in China.

since we can enable the member payment model to quickly access large-scale high-value people, users can only pay for valuable content and services.

since we were the first to lay out homemade dramas in the industry, we created "the Northeast past" and "Women's Gang" in different periods of the development of the industry. Many popular styles, such as Niu'er, "my name is Hao Ming", "Prince Princess's Promotion", "Legend of Miyue", "Dear translator", and create a new commercial cash model through ecological operation.

since, we can first propose to give up pure copyright procurement and promote new cooperation models such as "guarantee + sharing" to stimulate the generation of more high-quality content and quality creative teams.

then, in the future battle of the pan-entertainment industry, I believe that with our ecological style of play, we will be able to break out again.

therefore, next we will focus on content layout, user operation, and ecological coordination:

1, increase content layout, over 70% budget "production + self-control":

A long time ago, Letv video realized that vigorously developing self-control is an important way to break the curse of the industry, and the self-made industry really broke out in the past two years, and the era of large-scale self-made video websites has become a general trend. As you can see, "production + homemade" content accounted for more than 70% of the 2017 variety and blockbuster list released by Letv on November 9. In 2017, Letv Video will continue to devote more than 70% of its budget to homemade content, recruit front-line production teams, consolidate self-control ability, and export satellite TV in reverse on a large scale to recreate popular styles and drama kings such as the promotion of the Crown Princess and the Legend of Miyue.

Last Saturday, we simultaneously broadcast two super homemade content: "Psychological Crime 2" had more than 100 million views within 53 hours of its launch, and "the Choice of the Goddess" was exported to Hubei Satellite TV and Heilongjiang Satellite TV, with more than 26 million views in 48 hours. And this is just the beginning, and then there will be much more to look forward to, such as the most luxurious production level of homemade variety show "single War" in history. After the comprehensive layout, the self-made content of Letv's video in 2017 will usher in a "harvest time".

2, focus on the user operation and create a younger brand image:

Letv's idea is to take user value as the core and the first priority. For Letv video users, we need to understand what users think, for different ages, different industries, different preferences of users, accurately provide them with the services they need. Especially after the return of the membership system, it is necessary to deeply understand the needs of this part of users.

Young users will be the group we will focus on next, and we hope to turn Letv's video into a young, brave and positive new character, so that our users will "see things differently".

3, launch Content Open Eco strategy:

Content Open Eco is currently testing the waters in the United States. In the future, we will gradually introduce and improve the habits of domestic users, subvert the existing model, and create a truly open content ecological platform. Because of this, only Letv can do it, and only Letv has a multi-level super entrance.

now, Letv Video is no longer a simple content playback platform, but also a maker and booster of high-quality content; relying on Letv ecology, we can provide quality services to users all the time and in the whole scene. With the continuous intensification of Letv's ecological globalization process, Letv Video will also become a platform for excellent cultural exchanges between China and foreign countries.

what will happen to Letv videos in the future? We hope to drive Letv's content ecology to become a Disney-like cultural and entertainment kingdom, accumulate more high-quality IP, especially IP with Chinese characteristics, and make a comprehensive layout on this basis, constantly extend to the whole pan-entertainment industry chain, and create a strong cultural and entertainment complex.

this dream is big and far away, but this is the mission of Letv's video, and it is also the common vision of those of us who have dreams to keep going despite difficulties.

all the way thorns, all the way to the sun; rather than wither in waiting, it is better to bloom in action.

We believe that the stumbling block on the ideal road is not to stop us, but to stop those who are not so eager for distance; we also believe that no matter how long the road is, we can reach the end step by step; no matter how short the road is, you can't finish it without opening your feet.

We will work hand in hand to build a better Letv video.

come on!

Edit: nancy