Songcheng Performing Arts '2015 results and profits are expected to increase by 60% to 90% year-on-year

The main reason for this change in performance is that in 2015, the company closely focused on the strategic goal of "actively building a Songcheng ecosystem and fully embracing the Internet", successfully completed the 2.6 billion yuan acquisition of Beijing Liujianfang Technology Co., Ltd. and began to launch an ecological development strategy.

Songcheng Performing Arts reported on the 26th that the company expects net profit attributable to shareholders of listed companies from January 1 to December 31, 2015 to be 578 million to 686 million yuan, a year-on-year increase of 60% to 90%.

According to the reporter's understanding, in 2014, Songcheng Performing Arts 'net profit attributable to shareholders of listed companies exceeded 361 million yuan in the same period. Songcheng Performing Arts Co., Ltd. said that the main reason for this change in performance is that in 2015, the company closely focused on the strategic goal of "actively building a Songcheng ecosystem and fully embracing the Internet" and successfully completed the 2.6 billion yuan merger and acquisition of Beijing Liujianfang Technology Co., Ltd., and began to launch an ecological development strategy, striving to use IP as the source power, focusing on building three major platforms: live entertainment, Internet entertainment and tourism and leisure. Through comprehensive integration of resources, layout investment, and coordinated development, Comprehensively launch the ecological journey of Songcheng.

During the notice period, all major tourist areas under Songcheng Performing Arts achieved good results. The company's three major off-site projects, Sanya, Lijiang and Jiuzhaigou, have exploded across the board, and the market share has accelerated, winning both reputation and tourist scale; Hangzhou Songcheng Scenic Area is glowing with increasingly full product forms and personalized activity planning. Vitality, performance growth has reached a new high in nearly five years; Beijing Liujianfang Technology Co., Ltd. achieved consolidation in August. During the forecast period, Liujianfang's business maintained rapid growth, exceeding the full-year performance target, which had a positive impact on the company's performance; the e-commerce platform built by the company-Songcheng Dumu Bridge continues to expand ideas and complete the integration of WeChat ticket purchase, through train, and peripheral tourism products, which truly realizes the transformation and upgrading of the company's marketing and greatly broadens product sales channels.

It is reported that while existing projects have achieved excellent results, Songcheng Performing Arts has successfully deployed Yangshuo and Shanghai, which has also laid a solid foundation for its long-term development. In addition, in 2015, Songcheng Performing Arts used new media as the starting point and event marketing as a means to greatly increase the online exposure of the company's products and promote the improvement of the company's brand.

[Original Announcement]

Songcheng Performing Arts: 2015 Annual Results Forecast

Editor: kong