Accounting for nearly 60%: Domestic reality-themed TV series ushered in a "golden opportunity" for production and broadcasting

Original title: Domestic reality-themed TV series ushered in a "golden opportunity" for production and broadcasting

. From "Waste of Time","Longing","Beijingers in New York" in the 1980s and 1990s, to "The Beautiful Times of Daughter-in-Law" after entering the 21st century "," China Divorce "," Wenzhou Family ", etc., in recent years, my country's reality-themed TV series creation has set off a new wave of craze, with a number of word-of-mouth works such as" Ode to Joy "," Little Farewell "and" Chicken Feather Flying to the Sky ".

The TV series "White Deer Plain"

is currently being held at the 23rd Shanghai TV Festival. Unlike previous years, which dominated costume TV series, reality-themed TV series accounted for more than half of the nominations for the White Magnolia Award for Best China TV Drama Award, which greatly excited film and television creators.

Mao Yu, director of the Television Drama Department of the State Administration of Press, Publication, Radio, Film and Television, used the "golden opportunity period" to describe the current creative environment for reality-themed TV dramas.

The output is close to 60% of modern and contemporary themes.

Data from the State Administration of Press, Publication, Radio, Film and Television show that in recent years, among the TV dramas that have passed the filing and public review, the number of modern and contemporary themes has accounted for nearly 60% of the total number of dramas. From the perspective of completed plays, it also accounts for nearly 60% of the total completed volume every year. In 2016, various TV drama production organizations across the country completed production and were approved to distribute a total of 329 domestic TV dramas with 14721 episodes, of which a total of 188 dramas with 8555 episodes were modern and contemporary themes, accounting for 57.14% and 58.11% of the total proportion respectively.

Entering 2017, major dramas such as "Chicken Feather Flying to the Sky", which tells the story of an entrepreneurial couple in Yiwu, Zhejiang Province, and "White Deer Plain", which faithfully restores literary masterpieces, have been broadcast one after another. They have been praised as the screen landscape where realistic themes continue to be created and broadcast. At the same time, TV dramas have also made new breakthroughs in anti-corruption, public security and other themes.

Professionals

participating in the Shanghai TV Festival's theme forum on "How China TV Dramas Reflect Cultural Confidence" pointed out that the creation of realistic themes of domestic TV dramas has gradually improved from production to production, from screen premiere to online dissemination. Wang Liping, a famous screenwriter, believes that sparing no effort to create, invest and broadcast realistic works fully reflects the cultural confidence of today's China TV drama industry itself.

"If the production of TV dramas in a country only consists of ancient costumes and fantasy and only overhead travel, then the spiritual life of the people of that era and that country is incomplete, and it can even be said to be very regrettable. With this original intention, we must adhere to the creation of realistic themes, endure loneliness, and sit on the bench, and be willing to be promoted and promoted in the industry." she said.

The Internet promotes the production and broadcasting of reality-themed themes

In addition to the large and stable production scale of TV dramas, the rapid development of online audio-visual companies is providing a broader broadcast platform for reality-themed film and television works.

Mao Yu used this analogy,"Television stations are the locomotive of the Internet, and 'TV windows' have become an important promoter of 'network window'. Network interaction has expanded the economic benefits of TV dramas and amplified the social influence of TV dramas."

In the past, when some costume TV dramas were popular, the broadcast space for reality-themed works was easily limited. Now, because audio-visual websites can broadcast TV dramas through the linear scheduling rules of traditional TV stations and attract different viewers to use different terminals to click and watch at different time periods, this has created more opportunities for some reality-themed dramas that were once "sitting on the bench". Broadcast opportunities.

Currently, Tencent Video, one of the major online platforms for domestic TV series broadcasting, reaches hundreds of millions of users every day. Wang Juan, editor-in-chief of Tencent Video, told reporters during the Shanghai TV Festival that more excellent TV dramas can be seen by more netizens. From this point of view, the "exposure opportunities" of domestic reality-themed TV dramas continue to increase. Today, when the production of reality-themed TV dramas is surging, online platforms must "run quickly in small steps" to achieve accelerated development of "daily follow-up".

At the same time, a number of Internet audio-visual platforms, including Tencent, have also participated in the fields of investment, copyright acquisition and adaptation of film and television works in recent years. The production of real-themed film and television content based on mobile phones, tablets, smart TVs and other terminals has achieved "Network Interaction". Wang Leiqing, director of the Film and Television Theater Center of Shanghai Radio and Television, said that the interactive broadcast mode of the urban inspirational drama "Ode to Joy" series on "Dragon TV + Internet" is one of the successful cases.

Reality-themed creation should also "live up to the good times"

Professionals have also pointed out that even though reality-themed film and television creation has entered a golden period, some "pseudo-reality" and "pseudo-quality" phenomena still exist in today's film and television creation, which directly affects the seriousness and authority of reality-themed works, and some of them urgently need to be reflected and improved.

"It should be noted that there are also some dramas that only show private life and personal thoughts today. I don't think this is realism. This can be said to be a retrogression to the creation of realistic themes." Mao Weining, chairman of the jury and famous director of the White Magnolia Award TV drama unit of this year's Shanghai TV Festival, said bluntly.

Experts also pointed out that some TV dramas "dressed in the guise of realism" are actually fabricated, exaggerated, shoddy, and some even blaspheme reality. These are all things that production organizations and broadcast platforms need to be strictly analyzed and strictly resisted.

Film and television commentator Li Xingwen recently wrote an article pointing out that realistic themes do not mean "throwing reality in front of the audience", but should "originate from reality and be higher than reality", so that truly high-quality masterpieces can be produced. Wang Juan proposed from the perspective of broadcast channels that the online platform itself should strengthen self-discipline and stick to the bottom line, so that more truly excellent plays can stand out and avoid mixed things.

Editor: Mary