Low cost, high success rate, stars are keen to bring their own people to filming

"there are many actors, the film will ask them to act, then they will ask themselves to produce and bring people in, perhaps completely considering the commercial value, not the quality of the work, which is devastating to the industry."

original title: bring new people to filming, new trends in film and television circles?

three generations of Peach Blossom is a hit. In addition to the leading actors and actresses, the newcomers in the play are also popular. Unexpectedly, most of the newcomers come from the same company-Yang Mi's company. At present, famous artists with the help of their own plays to promote new people has become a new trend in the film and television circle.

strong > the newcomers of "Sansheng III" belong to the same company / strong >

recently, Jiaxing Media, a new third board company, disclosed a fixed increase announcement. After the additional offering, the company's valuation reached 5 billion yuan, surpassing similar companies such as Tang Dynasty Film and Television led by Hu GE, Mountain Film production led by Hou Hongliang, and Xitian Film and Television led by Wu Xiubo. Outsiders believe that this latest high valuation is inextricably linked to the popularity of "three generations and Ten miles of Peach Blossom," which is funded and produced by Jiaxing Media. Dili Reba, the second female in the play, as well as the main supporting roles Gao Weiguang, Zhang Binbin, Zhang Yunlong, Huang Mengying, Zhu Xudan, Deiss, Liu Ruilin and so on, have all become very popular, and more importantly, they are both artists of Jiaxing.

since leaving her former employer Huanrui in 2014, Yang Mi and two brokers have set up their own company, Jiaxing Media. In addition to praising Yang Mi, the company implements the business model of "bringing artists into the group". For example, the beautiful Li Huizhen, starring Dili Reba, is produced by the company, and its artists Zhang Binbin, Li Xirui and Wang Yifei all take part. The ancient costume romance drama "Fire like Song" starring Dili Reba also follows the same pattern. It is reported that in the next two years, these artists will play an important role in many of the films and TV dramas invested by the company.

at present, Dili Reba has experienced many dramas such as "Ancient Sword" and "Cara Lovers", and her popularity has become uncontrollable. This year, she will play the heroine Gongsun Li in the costume drama Legend of Liji, adapted from the novel the Legend of Jing Ke in the Ming Moon in the Qin Dynasty, and she will be played by Zhang Binbin of the same company. In addition, she also succeeded Angelababy to participate in the latest season of "running Bar", the salary and value of the film is close to that of her boss Yang Mi.

strong > Why are stars keen to bring their own people? / strong >

it is reported that Yang Mi's shareholding accounts for only 7.27%. She does not participate too much in the operation and operation of the company, but pays more attention to her own acting work, but she spares no effort to help push the newcomers of the company.

like Yang Mi, many famous artists have set up studios to promote their newcomers, and the competition is becoming more and more fierce. Judging from last year's hit TV series, this trend is even more obvious. In "Beautiful Weiyang", Chen Yuqi, signed by Tang Yan, plays "Nine Princess" Tuo Badi, while Peng Doudou, who plays Li Changxi, is a contracted artist from Luo Jin Studio.

Fan Bingbing is going to star in the TV series "win the World" with artists Peng Xiaoran and Guo Jing signed by the studio. The "Yi Xing Media" led by Huang Xiaoming covers all aspects of production, production, artists, IP and so on. Among them, the newcomer Zhang Haiyu, who is the most familiar to everyone, is famous for his role as "Aunt Qingdao" in the comedy show "Le Men Tonight".

stars are so keen to push new people, of course, because of the low cost and high success rate. In the past, there have been some successful examples in the circle. For example, Zhao Wei launched Yang Zishan with a director's debut film "to Youth." since then, she has worked with well-known actors such as Chen Bolin and Ruan Jingtian, and this year a new film "Antarctic Love" has been released. Partner is the popular "Uncle" Zhao Youting. Huang Bo won the popularity of "Big Squirrel" Wang Xun with "extreme Challenge".

however, not all newcomers favored by stars can succeed. If the boss does not make a good plan for the development of his artists and is unable to integrate resources to push it, he may also fail. Lin Xinru set up a studio as early as 2009 and has successively signed Hong Xiaoling, Mao Zijun, Yang Zhiwen, Zhang Chenghang and others, but none of them took office.

strong > headline comment: what is the most important thing to win newcomers through drama? / strong >

it is a trend for popular artists to sign contracts to support new artists, because stars as investors and producers are more likely to achieve the goal of "bringing people into the group". In this way, with the help of a play, and the resources and contacts of the star boss, newcomers can take a lot of detours. At the same time, stars are also taking advantage of this transformation to improve their image, and this win-win ecology has been respected by artists.

as to whether the newcomers can take the lead, it also depends on their own comprehensive conditions and development potential. if they are insufficient, no matter how they scan their faces in the boss's play, they may not be able to make an impression. Dili Reba also became popular after several plays, and other newcomers are still in the stage of continuous accumulation.

however, the truth behind stars is that our film and television industry is star-centered. Star starring is the biggest magic weapon of a play, and it is also the biggest factor to attract the broadcaster to buy. The status and voice will be above the director, screenwriter and other people behind the scenes, so in addition to their own acting and bringing new people to participate, they may also get the production rights of a play, so as to get the maximum profit.

of course, with the right of production, the stars will invest more in a play, control the overall quality more carefully, and are more likely to produce good shows. only in this way will the newcomers in the play be won out, and there is a virtuous circle in the relationship. However, in the view of well-known producer Bai Yicheng, his feeling is more helpless. "there are a lot of actors and actresses who will ask them to act, so they will ask themselves to produce and bring people in, probably fully considering the commercial value." rather than the quality of the work, this is a devastating harm to the industry. If what he says is true, then Yang Mi's success is in the minority.

Edit: nancy