"Internet patch" has become a new favorite, new inspiration for corporate marketing

IMAX giant screens, 3D technology and realistic digital technology have brought more and more people back to the cinema. The patch advertisements before the movie began have become an increasing number of positions because of their high attention, exquisite pictures, and remarkable effects. A position snatched by well-known companies. However, the number of blockbusters is limited after all, and the price of movie patch advertisements is beyond the reach of ordinary small and medium-sized enterprises. So, what inspiration does the movie patch form bring to the marketing of small and medium-sized enterprises?

Nowadays, marketing platforms with greater coverage, more accuracy, and better input-output ratio than movie patch advertising have emerged. More than two-thirds of the 400 million netizens often watch various videos online. The waiting time for video downloads is a few seconds to tens of seconds, which is an excellent opportunity to promote. There are hundreds of millions of display opportunities every day. The influence and promotion effect will far exceed that of blockbusters. While netizens enjoy online entertainment, corporate promotion will be more popular among the people. Recently, The patch display promoted by Baidu NetAlliance"" turned these expectations into reality.

At present, online patches provide a more comprehensive combination method and more diversified options for corporate online marketing through three display stages with distinctive characteristics and respective strengths: fixed graphic type, floating type and patch type.

The patch promotion form is a promotion method that displays corporate product service promotion information before video playback or when online games are loaded. In foreign countries, online patches are one of the most popular display forms among customers. In 2008, Star Media jointly proposed 30 different presentation formats with Microsoft, Yahoo, Hulu, Colombia Broadcasting Corporation, Discovery Communications Corporation, American Internet and video website Broadband Enterprises, and jointly organized the consultation of many customers and selected the advertising form they believed was the most effective. The survey results show that the patch form has been widely favored and has become recognized as one of the most effective forms of display, and has been unanimously praised by many companies.

Because this emerging form of online pasting has similarities with pasting advertisements before movie screenings, it has high user attention during display time, good display position, and does not affect the user's video and game experience. It can well attract potential customers. Attention, stimulate interest and demand, etc., so it has a good promotion effect, and was favored by many promotion customers during the test period. In addition to showing the characteristics of large size and high attention from netizens, Baidu Patch 's powerful delivery management platform can also record dozens of audience behavior and effect data, including continuous viewing time, click rate, per capita viewing cost, brand improvement and user purchase intentions provide good conditions for evaluating effects and continuous optimization. It is reported that in order to ensure the full display of customer brands and products, Baidu adopts an application access system, and can only be opened after application and approval. At present, thousands of corporate customers have applied for opening up, and the number of applicants per week is still rising.