It took six months for Earth Cinema to acquire Orange Sky Golden Harvest Cinema to complete the delivery.

Earth Cinema Group is the second largest cinema investment management company in China. So far, it has opened 368 cinemas across the country, with 2030 screens. In 2016, the box office for the whole year was 2.237 billion yuan and the number of moviegoers was 73.25 million. Orange Sky Golden Harvest is one of the main cinema investment management companies in China, with 77 cinemas and 539 screens in Chinese mainland. In 2016, the box office grossed 808 million yuan, with 24.6 million moviegoers.

Yu Xin, general manager of Earth Cinema Group, said, "with this acquisition, Earth Cinema can not only improve the layout of the country, but also further increase its market share and consolidate its market position." at the same time, it will also help it to improve its operating efficiency through the integration of resources.

445 cinemas and 2569 screens, how can Dadi Cinema achieve efficient and unified management in the face of such a huge branch system? Yu Xin explained that the Earth Cinema Group adopts an efficient management model, which also benefits from the strategic deployment at the beginning of its establishment, the standardized chain operation model and the assistance of efficient information technology. Create a platform operation model, headquarters unified marketing planning, unified layout management, unified background support, through the centralization of headquarters to achieve efficient management, give full play to the advantages of scale. On the basis of the centralized management model of the headquarters, we should implement a city-centered management structure to deepen urban management and meet the individual needs of different regions.

the acquisition will form synergy and integration benefits with Earth Cinema's core competencies and high-quality resources, which will be beneficial to its long-term client-oriented development strategy in the future. At the same time, it also lays a more solid foundation for the landing of the "movie +" strategy of Earth Cinema Group, and promotes the upgrading of the interactive platform of culture and entertainment.

Edit: mary