Backed by Shanghai Film Co., Ltd. Cross-border Film Co., Ltd.'s listing on the new third board, the number of theaters will expand to 25 within two years

After landing in the capital market, Crossover Pictures stated that it plans to expand the number of theaters to 25 within two years and gradually radiate the theater scale to the whole country in the next 3-5 years.

Original title: Relying on Big Tree Cross-border Films to play capital

On March 16, the National Small and Medium-sized Enterprise Stock Transfer System announced that the listing application of Chongqing Cross-border Films Co., Ltd.(hereinafter referred to as "Cross-border Films") was approved and officially listed on the New Third Board. After landing in the capital market, Crossover Pictures stated that it plans to expand the number of theaters to 25 within two years and gradually radiate the theater scale to the whole country in the next 3-5 years. In addition to expanding the share of film screenings, Cross-border Films will also extend upstream of the film industry chain. At present, Crossover Pictures has obtained film distribution qualifications. With the support of Shanghai Film Co., Ltd., Crossover Pictures will participate in the film distribution business in Southwest China in the future to improve the film business chain.

At present, Cross-border Pictures 'main business is film screening and merchandise retail. The actual main income comes from box office revenue and sales revenue. The 11 theaters it owns are mainly concentrated in Chongqing. In 2015 and January to July 2016, Crossover Pictures 'operating income was 89.8922 million yuan and 73.1993 million yuan respectively, and net profit was 7.5776 million yuan and 1.5938 million yuan respectively. As the largest cinema in Chongqing, Crossover Pictures has also won the favor of film and television giants. In 2015, Crossover Pictures received a capital increase of 45 million yuan from Shanghai Film Co., Ltd.(hereinafter referred to as "Shanghai Film Co., Ltd."), and Shanghai Film Co., Ltd. immediately became Crossover Pictures The second largest shareholder.

"With the rapid development of the film market, film and television giants are also expanding the layout of theaters while constantly strengthening the production of film content. It is rare for cinema giants to build cinemas around the land, and there are countless small-scale theaters like Cross-Border Pictures. For Crossover Pictures, the impact on its own interests after listing will not be too great, and there is basically no opportunity to expand its business scale to carry out theater mergers and acquisitions. On the contrary, the chance of being acquired is relatively large." said Wang Bing, chairman of Fengshanjian Culture Communication Co., Ltd. For Shanghai Film Co., Ltd., by investing and building its own cinemas, Shanghai Film Co., Ltd. can expand its capital share in the theater market and strengthen its market power. At the same time, the future value-added space of some small theater companies will also bring greater profits to the company. "At this stage, a large movie theater market has basically taken shape. The domestic theater market will also be dominated by three or four theater giants, and there will be some scattered theaters under it." Wang Bing said.

Editor: Nancy