Chinese Online invested 500 million yuan in Station A and Station G to lay out a complete secondary industrial chain
on the evening of November 21, Chinese online announced that it intends to subscribe for 13.51% of the shares of Station A with 250 million yuan in cash and 20% of the shares of Chenzhike with 250 million yuan. Chinese online said that this outbound investment will help to form a two-dimensional strategic synergy with other strategic partners of the company, and create a two-dimensional cultural ecology of "content + channel + cash".
on the evening of November 21, Chinese online announced that it intends to sign the "Capital increase Agreement on Guangzhou bullet screen Network Technology Co., Ltd." with Guangzhou bullet screen Network Technology Co., Ltd. (referred to as "bullet screen Network") and its original shareholders. Chinese online plans to subscribe for a 13.51% stake in the bullet screen network with a cash contribution of 250 million yuan, after the transaction is completed. Station An is valued at 1.85 billion yuan.
Industrial and commercial materials show that the main business of the on-screen comment network is the actual control and operation of the AcFun on-screen video network (hereinafter referred to as "Station A"). Since its establishment in 2007, Station A has developed from a single video station to a comprehensive on-screen video website, and is now a leading brand in the domestic on-screen video industry. The company's products are divided into online and offline parts: online products include web, H5 page and mobile APP platforms, which are currently the main business of Station A; offline services include on-screen cinemas, offline performing arts, comic shows and campus activities to enhance user experience and increase cash channels through online and offline interaction.
according to the announcement, after the completion of this transaction, Chinese online will become the second shareholder of Station A, with Cai Dongqing, the largest shareholder, holding 54.77%, and Shanghai Quantou Culture Communication Co., Ltd. holding 13.23%, the third shareholder.
over the past year, Station A has experienced frequent CEO changes and high-level changes, so that the future of Station A, which is faced with" website and client technical problems, unclear content direction, and high barriers for new users to enter, "is uncertain. It was only after the senior executives of the Department of Olympic Flying took over that the website began to explore commercially. In an interview with the media, Liu Yanyan, CEO of Station A, once revealed the business plan of Station A: access advertising and try to charge membership fees; in the future, he will consider acting games and launching live broadcast functions.
Public data show that users from 0 to 17 years old are the main users of bilibili, accounting for about 37.6%. Most of the users on site An are male users, more than 80%, mainly between 20 and 29 years old. Compared with bilibili, who is often compared, the strategy seems to be somewhat similar, but as far as the payment market is concerned, the age group of users of Station A has more spending power. Recently, the Chinese online of strategic investors has been introduced again, and the way to realize cash in Station An is becoming clear gradually. According to the
announcement, the secondary culture is currently in a period of growth, the core audience is 15-30 years old, and the total population accounts for nearly 30% of the country's population. With the popularity of the Internet, mobile phones and steady economic growth, as well as the gradual improvement of the spending power of the audience, the secondary industry is expected to rise rapidly in the next few years. The huge market space in the future will provide strong support and guarantee for the business development of this investment project.
Chinese online believes that the secondary industry is the cultural sub-industry of the key layout of Chinese online, and its core population and consumption capacity continue to grow. This foreign investment will help Chinese online to lay out the whole industry chain in the secondary culture industry, create a secondary cultural ecology, further upgrade the company's pan-entertainment ecology, and make listed companies become A-share leaders in the field of secondary culture.
data show that Chinese online Group, founded in Tsinghua University in 2000, is one of the pioneers of Chinese digital publishing and one of the largest Chinese digital publishers in the world. It was listed on the gem of Shenzhen Stock Exchange on January 21, 2015. Its business includes all-media publishing, wireless reading service, mobile reading terminal service, Internet reading service, institutional reading service, and its websites include 17K, Fiction Network, Shu Xiang China, Tang Yuan creation, Chinese Book City, Love Reading Network and so on.
Chinese online said that this foreign investment will help to give full play to the synergy effect and enhance the company's core competitiveness. Tangyuan creation, game business and Guangzhou bullet screen Network Technology Co., Ltd., which will invest in Chinese online, can form a second-order strategic synergy with Chenzhike, form a two-dimensional cultural ecology of "content + channel + realization", and improve the industrial chain to create a super IP. Enhance the core competitiveness of Chinese online.
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Chinese online Digital Publishing Group Co., Ltd. Announcement about investing in Guangzhou bullet screen Network Technology Co., Ltd.
Chinese online: announcement about investing in Shanghai Chenzhike Information Technology Co., Ltd.
Editor: nancy