Shanda Group announced that it has completed the sale of all shares in Shanda Games and is committed to transforming its investment group in the future

Back then, Shanda Group owned Shanda Games, Shanda Literature, Youyao, etc., a listed company covering high-value resources such as games, literature, and animation. In today's era when the entertainment industry is improving fastest, it can definitely be the first in China's cultural industry to top the domestic capital market. This company, which should have become China's entertainment empire, continues to "disintegrate", which inevitably makes insiders sigh.

Original title Shanda Group: A generation of entertainment empire regrets today

. On the 25th, the most important news was that Shanda Group issued an announcement saying that it has nothing to do with today's Shanda Games, and that it is committed to comprehensively transforming its investment group.

Shanda Group announced on the 25th that Shanda Group had completed the sale of all its shares in Shanda Games on November 25, 2014, which means that Shanda Group no longer holds any shares in Shanda Games. All internal and external affairs that have occurred at Shanda Games Company since the date of sale, including disputes over shareholders 'rights and interests, have nothing to do with Shanda Group.

Shanda Group has now made a high-profile statement of its relationship with Shanda Games, and once again let everyone see his basic attitude towards the entertainment business. Back then, Shanda Group owned Shanda Games, Shanda Literature, Youyao, etc. A listed company covering high-value resources such as games, literature, and animation will definitely be able to top the domestic capital market as the number one player in China's cultural industry in today's fastest-growing era. Far higher than other companies such as Aofei, which focus on entertainment and cultural industries, this company that should have become China's entertainment empire continues to "disintegrate", which inevitably makes insiders sigh.

Entertainment has ushered in a major explosion, but the "protagonist" who gave birth to the soil is no longer there

last year. The country has vigorously supported the cultural industry and allowed the cultural industry to experience explosive growth. Film and television, games, literature, animation and other entertainment industries are all focusing on IP, sentiment, and fan economy. Get the greatest release, forming a business model with a closed-loop industrial chain. "Thirteenth Five-Year Plan Proposal": The overall scale of the cultural and entertainment industry will reach 450 billion yuan in 2015, and is expected to reach 1 trillion yuan in 2020.

The competition for entertainment products can also illustrate the popularity of this industry. After 29 rounds of bidding, a dairy brand finally won the bid for 500 million yuan in the fourth season of "Running Brothers"; In the fifth season, the voice of China Caduobao became the total title seller with a total of 420 million yuan; the original animated film "Return of the Great Sage" box office nearly 1 billion yuan;"Three-Body" will produce 6 songs, with a total investment of 1.2 billion yuan...

If Shanda Group, which first owned Shanda Literature, Shanda Games, and Demonic Qi, retains these past businesses, they will definitely be the most valuable today." Wealth", and for IP resources that Tencent, which has always used social and games as its entry points and does pan-entertainment, will be coveting, It is hard to say that there are so many famous IPs that are not closely related to Shanda at that time, especially the production and export talents, gamers, Literary writer, animation talent, etc. Now, Shanda has surrendered half of the country's China entertainment it nurtured, and most people feel sorry for him.

Shanda's glory once was enough to bring

Chen Tianqiao's ideal Shanda Department consists of game development, game operations, original literature, video sharing, film and television production, game-themed tourism, copyright distribution, wireless distribution and other game-related businesses. However, this has missed his ideals in his repeated investments and operations.

Literary

Starting Point Chinese: In 2015, industrial and commercial data showed that the legal person of "Shanghai Xuanting Entertainment Information Technology Co., Ltd.", the registered company of Qidian Chinese website, was changed to Wu Wenhui, CEO of Tencent Literature on January 4, 2015. This was and is now one of the largest literary reading and writing platforms in China, creating many god-level online writers.

Game

Shanda Games: Completed the sale of all shares held by Shanda Games on November 25, 2014. The game "Legend" can still make a lot of money, especially on today's mobile games, a mass-realized product, and it can also make movies, online dramas, etc. through "Legend".

Haofang Platform: In 2012, Shanda sold Shanghai Haofang Online to Zhejiang Media Group Co., Ltd. for 310 million yuan. There were once mainstream end-game competitive platforms such as "Warcraft", but today's e-sports is so popular. I wonder what the situation would be like if Shanda held an e-sports event.

Website

Shanda Online: It was the layoffs launched by Shanda Online in mid-2011 that were regarded as the most obvious sign of Shanda's contraction. Since then, Shanda Online has successively split up payment companies Shengfutong and Shanda Cloud Computing Company. In addition to an advertising business team of about 200 people, Shanda Online has only customer service, user account and billing system teams. In early March, the advertising team experienced another layoff of about 70 people.

Anime

is demonic: In 2009, Shanda became a demonic controlling shareholder. In July 2009, Youyao officially operated independently.

In 2015, Youyao was acquired by Aofei for 900 million yuan. Today's popular original animation IPs all have the platform of demon spirit.

Video

Huaying Shengshi: Founded in 2009, Shanda and Hunan Radio and Television jointly invested 600 million yuan, mainly involved in film and television investment and shooting, with micro-films as its business focus.

Ku6.com: Shanda fully acquired Ku6 in 2009 and went public in 2010. It still belongs to Shanda. Some people believe that Shanda could not stand the situation of Ku6 burning money and expanding losses, and then chose to transform into a lower-cost video information website. From then on, Kusix and the first echelon of video gradually drifted away.

Shanda Box: In 2004, Shanda began to implement the "Shanda Box" plan. It cost US$450 million, but in 2006, it was named and violated by the State Administration of Radio, Film and Television in a document issued by the State Administration of Radio, Film and Television and failed. As the earliest proposed content box, it has pioneered the concept of a virtual broadcast control platform in today's mainstream box for more than ten years.

Advertising media

Shengyue, Yisheng Internet Radio, Internet Cafe Jisheng, etc.: Launched in 2007, this service was cancelled in 2010.

Music

Huayou Music: It was acquired by Shanda in 2010. At the end of 2011, Huayou Century signed an MBO (Management Buyout) agreement with Shanda Network, officially realizing privatization. At that time, Huayou was also the overlord of one party, and Ku 6 was also acquired through capital operations.

Travel

around the world: Hope to build the first "World of Legends" theme park, construction stopped in 2010 after burning 10 million yuan.

Channel

Anzhi Market: Anzhi. com, which invested in 2011, was once one of the largest Andriod mobile software download service platforms in China. However, although it started early in the morning, it was far surpassed by 360 mobile assistants and 91 assistants. Still under Shanda's banner.

In fact, the decline of the empire mainly occurred after Shanda's listing in 2012, when it gradually abandoned its main investment.

How can the valuation of spiritual food be low? Ben Ke became the first entertainment stock in China

. Since Chen Tianqiao packaged Shanda and went public, he has begun to lay the foundation for his future transformation as an investor. Some people say that all capitalists will eventually lead to the financial industry. Money generates money is the fastest way to make money, and it is more exciting. Other businesses will one day lose money. Chen Tianqiao and Renren CEO Chen Yizhou must understand this. However, since the latter lost his say in the social industry, the company's market value has shrunk from as high as US$7.482 billion to US$1.136 billion. If Shanda Group is placed in today's A-shares, with an average P/E ratio of more than 30, the market value of China Entertainment's first share will definitely be higher than that of most A-share companies today.

In the 30 years of China's reform and opening up, the biggest thing is development as a basic need, and the next 30 years will be the biggest need for the entertainment industry. Today, industries such as video online dramas, secondary animation, and live games are also booming. People are interested in the community. The thirst for sexual recognition is also being amplified step by step. With the process of urbanization in China: convenient travel, gradual improvement of entertainment facilities, and the decline in the cost of living brought by new technologies, spiritual pursuits will become more diversified. It is no wonder that Tencent is now wholeheartedly building its own pan-entertainment business. As the highest demand of mankind in addition to food, clothing, housing and transportation, sometimes this spiritual food has greater value.

The last thing I want to say is that Shanda's gradual disintegration back then is really a pity today!

Editor: kong