Bee Group Film and Television Completes 20 Million Yuan Series A Financing to Break Through the Battle of Short Video

Bee Colony Films is an independent subsidiary of Bee Colony Culture. At present, the company has incubated Short Video brands covering food, pan-entertainment, financial management, English education and other fields.

Original title: Honeybee Films wants to break through the fierce battle between Short Video

. When competition in the field of Short Video is becoming increasingly fierce, Honeybee Films announced on July 18 that the company has recently completed 20 million yuan in Series A financing. At present, Short Video have become an area where many capitals are competing for deployment. In addition to the continued heavy investment of many companies, more and more companies outside the industry have also begun to switch to the Short Video industry, and the market battle continues to escalate. In this context, whether the company film and television after financing can break through has attracted much attention.

Bee Bee Culture is an independent subsidiary of Bee Culture. At present, the company has incubated Short Video brands covering fields such as food, pan-entertainment, financial management, and English education, such as "Yi Cup","Maiguan","Those Secrets that Don't Dare to Tell","Those Things About Money", and will also incubate new brands in the fields of fashion and health in the future. In addition, since Bee Colony Culture owns multiple self-media celebrities such as "Tieba Jun","Douban Shuo", and "My Ex is the Best", Bee Colony Films has also obtained the film and television adaptation rights of the above accounts and is currently in the process of "My Ex is the Best" Create custom miniseries. It is reported that the leading investors in this round of financing are elementary particles, and after financing, the valuation of Honeybee Films will reach 100 million yuan.

Short Video industry has developed rapidly in the past two years. Under the wind, capital from all parties has poured in. Related platforms have also invested heavily in the content field one after another. Among them, Today's Headline has allocated 1 billion yuan to support Short Video creators, and Tudou has announced that it will invest 2 billion yuan to subsidize content creation after transforming into a Short Video platform. According to investment analyst Xu Shan, although Short Video have only emerged in the past two years, the rapid development has put the Short Video industry into a state of intense competition. If the vertical content swarm film and television companies want to break through, on the one hand, they need to continue to output high-quality content and creativity to attract more users; on the other hand, they need to improve the business model and increase revenue channels.

Editor: Mary