"China's New Rap" Yang Hesu won the championship, rapper returns to fuel rap

On Saturday, the S+ Super Internet Comprehensive Money Spend "China New Rap" 2019, originally created by iQiyi, came to a hot end. After three rounds of tough competition, Yang and Su were finally crowned the championship. In this finals,"old friend" Ouyang Jing returned in surprise and started with popular rapper Fox. In addition, hundreds of rappers gathered at the scene, and four groups of producers also took the stage again to sing, jointly creating a national carnival of rap.

The program ended in a hot season. It not only dominated the list of major topics and authoritative data lists, but its players, golden songs, hot spots and many famous scenes were all popular on the Internet. In addition, the program also launched a number of creative offline activities in succession, attracting heated discussions among netizens. What is more worth mentioning is that both program producers and rappers have actively promoted the development of Chinese rap. They have successively entered major authoritative media platforms such as CCTV and People's Daily, and have received unanimous praise and appreciation.

Hundreds of rappers gathered to help the high-end finish. Yang Hesu's hard-core performance won the championship.

On Saturday,"China's New Rap" 2019 ended with the end of the finals."Old friend" Ouyang Jing returned in surprise and started together with the top hit singer Fox in the finals. In addition, the program team also invited 100 rappers to gather at the scene to fuel the championship battle. In the end, Yang and Su lamented the hardships of pursuing the rap road with the song "Life Is Not in the Sky". They became the annual champion with their extremely hard-core performance. Huang Xu won the runner-up with three different styles of rap, while Da Sha and the rookie won the runner-up respectively. Third place and team.

With the arrival of the finals, the producers of the four groups also expressed their inner reluctance and expectations for the players. Wu Yifan bluntly hoped that everyone could enjoy every stage and every song on the last carnival night; Zhang Zhenyue and MC Hotdog said that at this moment, how to leave the work on the stage is the most important thing; Pan Weibai even made a live "confession" program: "I have so much affection for this program, tonight let everyone know what Chinese rap is!" G.E.M. Deng Ziqi hopes that everyone will put aside "boundaries":"Whether it is OG or young blood, they are all doing their part for Chinese rap."

What's more worth mentioning is that the cool stage of this finals has aroused heated discussion among many netizens. Throughout the entire season, the program team has successively contributed seven masterpieces full of Hiphop elements, breaking through the design and concepts of the traditional stage, presenting them in television and film effects, and incorporating the elements and styles of "Chaos Warrior". Gymnasium, wild stadium, Bund rooftop, subway maintenance workshop, fighting black shed, underground parking lot, finals, visual design of different scenes is perfectly integrated with the competition system at different stages.

The new rap "Having Melons with You" will play to the end and create a popular scene to create "Summer Fun" This

season's program has attracted much attention from its launch to its end, and it continues to seek breakthroughs in rap culture. As Chen Wei, chief producer and chief producer of the program, said: "The creation of this year's program content is closer to the core of rap culture, including the understanding of reality, the understanding of respect, the understanding of diss, and the understanding of equality, all presented in a way that the audience can perceive. These all directly affect the user experience and are reflected in data and word of mouth." In fact, as of now, the program has not only continued to reach the top of the list in iQiyi, but has also become the first 100-point variety show on the Weibo hit variety show list, the first program to exceed 100 points, and the hot searches on the entire network have reached 200+. At the same time, the peak popularity of the program's Cat's Eye once reached 9,648.72, ranking TOP 1 in the entire network variety list for 27 days. The program has 63.532 million discussions on the main topics of Weibo, and its readings have reached 15.08 billion. It is really a hot variety show with a strong reputation.

In addition, the famous scenes and hot scenes that frequently appear on the program have also attracted the attention of netizens. Among them, many famous scenes such as "violent dunking","Little Duck Split","Huang Xu Sun Xu beef" and "Joker Guard Battle" were once "played bad" by netizens. Hot slogans such as "I'm slamming on your head" and "Why, do I have to say that?" even exploded the Internet. On a certain Short Video platform, the number of views on related topics reached 450 million +, becoming a daily use among netizens. The program was once rated "Summer Cool Comprehensive".

Outside the screen, the "China New Rap" 2019 program group has held a number of creative offline activities. From the "Time-limited Public Review" held five days before the launch, it received up to 98% favorable reviews. Later,"CTRL Fashion Life" attracted popular bloggers to visit stores, with a total interaction volume reaching 5000+ and covering more than 200W people. During the finals, the program team was even more "full of ideas" and launched the "New Rap and You Have Melons" activity. Not only did watermelon be used as an invitation to the finals, but also held a "New Rapper and You Have Melons-The Power of Homie Meeting". Popular rappers such as Fox, Liu Cong, and L4WUDU "parachuted" on the spot to give out benefits, arousing the screams and calls of big-wave fans.

Popular rapper songs express pure heart and create rap culture.

Looking back on the entire season of the program, while burning the summer, it also successfully pushed rap culture to more circles, making this circle culture more popular. The rapper on the show also attracted more attention through "China's New Rap." Among the hot searches related to this season's show, rapper's hot searches account for a significantly higher proportion than the number of hot searches among celebrity producers. Among Weibo hot searches alone, rapper accounted for 45% of the total number of hot searches. With the help of the program, the number of fans of the players has increased significantly. The number of popular rapper fans such as Fox, Yang and Su has increased by nearly one million, and they have taken over the pages of multiple fashion magazines. Commercial endorsements have received "leniency", and their commercial value has been significantly improved.

In addition, the golden songs on the show also successfully broke the circle. Many golden songs such as "Celebration Wine","Black&Yellow","Breaking Dawn","All Gone" and "Hey Kong" have attracted praise from professional music critics and dominated the lists of major authoritative music platforms. Among them, Fox's "Celebration Wine" not only entered colleges and universities and became the main single of this year's graduation season, but also appeared on CCTV and attracted a large number of netizens to vote, breaking the real-time live voting record of CCTV15's "Global Music Chart" with 171175 votes.

In line with the belief of promoting the development of Chinese rap, the producers and rappers on the program have entered many authoritative media platforms such as CCTV and People's Daily Online to show the positive energy of Chinese rap. As one of the star producers of the program, Wu Yifan once expressed his hope to convey an optimistic and progressive attitude to young people today through songs in an exclusive interview with People's Daily Online. Rapper also continues to show positive energy. Previously, Yang Hesu used a speech to express their insistence on the rap dream in the People's Daily's digital communication "Power of Youth" program, which was strongly picked by a group of netizens. In addition, Fox, Ding Ding and Li Bangbang also entered CCTV one after another by using songs to hit the charts and participating in flash mob activities, demonstrating the youthful power of the programs. It is reported that Fox will also join hands with Liu Xuanting to participate in the People's Daily digital communication event and sing a cover of the classic song "My Motherland and I" to show their innocence.

S+ Super Internet Comprehensive Money Spend "China New Rap" 2019, originally created by iQiyi, has finally come to a perfect conclusion, but the development of Chinese rap will not stop. As Chen Wei, the chief producer and chief producer of the program, said: "Maybe ten years later, we can still say with our chest that the 'Chinese Stream' in Asia and the world is now the best. We just want everyone to let this step by step." In the future, Chinese rap will continue to forge ahead and demonstrate its unique cultural charm!