Can the box office of Qingming Festival movies be reversed in March with multiple domestic films piled up?

According to Yien China box office statistics, as of now, the box office of mainland movies in March this year is about 3.19 billion yuan, which is still more than 500 million yuan compared with the 3.75 billion yuan in March last year. Next, the "Qingming Festival", which gathers many domestic films with "selling points", is expected by the industry.

Original title: The mainland box office was bleak in March."Qingming Festival" was expected to be released with multiple films.

On March 30, according to Art En's China box office statistics, as of now, the box office of mainland movies in March this year is about 3.19 billion yuan, which is still a gap of more than 500 million yuan compared with last March's score of 3.75 billion yuan. Next, the "Qingming Festival", which gathers many domestic films with "selling points", is expected by the industry.

With only one day left before the end of March, the mainland box office has dropped significantly compared with the same period last year. This means that after February, the monthly box office in mainland China will decline for the second time in a row this year. Prior to this, box office revenue of mainland movies in February this year was 6.055 billion yuan, a significant decline from 6.882 billion yuan in the same period last year.

Analysts believe that the decline in box office in February was due to objective reasons such as the Spring Festival period being partially transferred to January, while most of the decline in box office in March could only be attributed to the downturn in theaters.

In March, many imported hot films such as "Wolverine 3","King Kong: Skull Island","A Dog's Mission" and "Beauty and the Beast" were released in mainland theaters. As of the 29th, the cumulative box office of "Wolverine 3" in the mainland was approximately 729 million,"King Kong: Skull Island" was approximately 670 million,"A Dog's Mission" was approximately 590 million, and "Beauty and the Beast" was approximately 530 million. The fifth place "Resident Evil: The Final Chapter" was approximately 340 million, and the sixth-ranked "Happy Dramatist" had only approximately 60 million yuan. However, the film was already the highest-grossing domestic film that month.

Analysts believe that March has always been the "off-season" for domestic films after the Spring Festival, and its box office performance can be said to be "weak". Although there are many imported hot films this month, they lack the weight to the same period last year. The "hit" of "Zootopia".

On the other hand, some industry insiders believe that the recent investigation and verification of the box office by the film authorities and ordering some theaters to suspend business for rectification have also made the box office figures even more "cold". However, this will also be the beginning of regulating the mainland's film market and create a better ecosystem for the future film market.

After the "dismal" in March, the upcoming April carries more expectations.

A number of domestic films, including "The Dedication of Suspect X","The Bomb Removal Expert","Memory Master" and "Extraordinary Mission", are about to be released soon. They have quite "selling points" in terms of themes and starring roles, and are expected to be in the upcoming Qingming Festival. The holiday will hit the box office.

In addition, imported films scheduled for April such as "Speed and Furious 8","Mobile Team in the Shell" and "Smurfs: Searching for the Mysterious Village" may show stronger box office appeal later.

Editor: Nancy